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BRAND EXTENSION OF BAJAJ

AUTO LTD.

By HULK

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Contents

Introduction

Product Portfolio

4Ps STP

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Bajaj Auto Ltd.

Part of Bajaj Group.

The company is headed by Rahul Bajaj

World's third-largest manufacturer ofmotorcycles and the second-largest in India.

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Product Portfolio

Two-Wheelers

High End Motor Cycles

Bajaj Pulsar

Low End Motor Cycles

Bajaj Discover

Commercial Vegicles

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Competitors

Tata Winger

Maruti Eco

Toyota Innova

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PRODUCT

Bajaj Commuter

12 seater passenger Vehicles

2000 cc Diesel Engine Dual AC system

Low NVH levels

Enhance Safety Features Available in CNG.

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PRICE

Rs. 7 lakhs.

3 years warranty.

has a sleek, aerodynamic design that ensuresbetter fuel economy. For you, it means lesser

fuel costs and valuable savings.

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Promotion

10 years take back guarantee

Customization (Company Logo and Branding)

I pledge to travel in group campaign.

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Place

Distribution through Bajaj Commercial

Vehicles dealership

Franchisee Proposal

Partner Tie-ups.

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STP

SEGMENTATION Commercial Vehicles

TARGETING BPO industry, Educational Institutes, Cab

Service

POSITIONING Safety and Comfort at convenient price

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Value Proposition

New way ofcommuticating

Commute+ Communicating= Commuticating