brand equity pyramid of the brand vguard
DESCRIPTION
Brand Equity Pyramid on the the Brand Vguard.TRANSCRIPT
Ullas Udayakumar
MBA 10
Brand Equity Pyramid of the brand VGUARD
Brand Equity
8 / 10
Customer Customer
Judgments Feelings
ISI Certified High Quality
ISO Certified Most Trusted
Availability High Loyalty
Differentiation Stringent Principles
Market Network Emotional Attachments
Brand Performance Brand imagery
Wide Variety Value based operations Moderately Priced The name you can trust Compact / Lightweight Seasonal purchase nature Durable & Reliable Value-for-money Availability Safety Factor Good After-Sales Service Affordability Moderately Priced The Founder Channel Partner Selection
BRAND SALIENCE
Vguard has been in the market for about 35 years. It has a Customer Base of 50 million. Customers has find Vguard in prominent medias, Hoardings, in-shop POP, advertisements of retailers, website, social media websites etc. Since December is the season of our Water Heaters, you would have seen us in newspaper advertisements. The share investors among you would also have seen us. Vguard strictly follow the publicity mantra “Out of Sight is Out of Mind”.
Rational Emotional