brand equity pyramid of the brand vguard

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Brand Equity Pyramid on the the Brand Vguard.

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Page 1: Brand equity pyramid of the brand vguard

Ullas Udayakumar

MBA 10

Brand Equity Pyramid of the brand VGUARD

Brand Equity

8 / 10

Customer Customer

Judgments Feelings

ISI Certified High Quality

ISO Certified Most Trusted

Availability High Loyalty

Differentiation Stringent Principles

Market Network Emotional Attachments

Brand Performance Brand imagery

Wide Variety Value based operations Moderately Priced The name you can trust Compact / Lightweight Seasonal purchase nature Durable & Reliable Value-for-money Availability Safety Factor Good After-Sales Service Affordability Moderately Priced The Founder Channel Partner Selection

BRAND SALIENCE

Vguard has been in the market for about 35 years. It has a Customer Base of 50 million. Customers has find Vguard in prominent medias, Hoardings, in-shop POP, advertisements of retailers, website, social media websites etc. Since December is the season of our Water Heaters, you would have seen us in newspaper advertisements. The share investors among you would also have seen us. Vguard strictly follow the publicity mantra “Out of Sight is Out of Mind”.

Rational Emotional