BRAND EQUITY

Brand equity

Brand equity is significant because and is a value creator or value adding.

Value to the marketers

Increased effectiveness and efficiency.

enhanced consumer loyalty.

Empowered and charged premium price.

Open broad base of growth opportunities.

Achieving average in channel management

Provides sharp competitive advantage

Customer loyalty

Brand awarenes

Perceived quality

Brand associati

onProprietary

assets

Brand equity

Brand equity

Benefits extended To customers reflects in purchased decision

Value maximization to the firm by: 1. Improving efficiency and effectives

of marketing 2. Enhanced brand loyalty

3. Higher price margins4. Brand extinction5. Trade leverage

6. Competitive advantage

Value to the customers