brand digital asset analysis (facebook fanpage & twitter)
TRANSCRIPT
It’s not only about fans & follower
number!
Brand Official Facebook Fans Page & Twitter Account Interaction & Engagement Analysis
OurMethod
1. Tacking & Analyzing 3 official Twitter & Facebook automotive brand accounts in
Indonesia; Toyota, Suzuki, Daihatsu
2. Catch the last 3200 twitter conversations for the following attributes :
* Analyze by date of conversation, time of conversation, Follower, location and
number of re-tweeted post
3. Catch in 2 weeks period of Facebook conversations for the following attributes :
* Analyze by date of conversation, time of conversation, Like, Comment and
Response Time
•Analyze qualilatively from the social media data.
Disclaimer : All analysis conduct without administrator access
research
ToyotaID SuzukiIndonesia DaihatsuInd
Date of Account Creation
2009-08-10 01:59:50
2010-11-12 09:41:43
2009-11-02 03:32:42
Number of Followers 29.115 14.488 2.867
Number of Unique Followers
26.922 12.295 674
% of Real Followers 92% 85% 24%
Number of Friends 22.767 63 23
Number of Posted Status
14.449 2690 4.070
Peer Index 26 22 22
Quick Fact :1. Toyota & Suzuki have high percentage of unique
follower, strong indicator that they are the true brand loyalist
2. Suzuki and Daihatsu have fewer friends, could indicates :- They didn’t do much direct conversation with followers- They didn’t do follow back activity
3. Based on peer index, they are fairly low level of engagement
Followerstatistic
Quick Fact :Toyota has the highest average daily follower growth in
number : 23 new, but in percentage Daihatsu is the highest : 0,4% per day
analysis
Quick Fact :1. Most of the follower comes from Jakarta,
followed by Bandung, Surabaya, Yogyakarta and the rest of the city
2. Daihatsu does not have many follower outside of Jakarta
Time ofConversation
Analysis
Quick Fact :1. Most tweet about Toyota occured at 2 PM2. Most tweet about Suzuki occured at 4 PM3. Most tweet about Daihatsu occured at 11PM
Time ofConversation
Analysis
Quick Fact :1. Toyota gets most retweet at 2 PM2. Suzuki gets most retweet at 5 PM PM3. Daihatsu gets most retweet at 4 AM
Time ofConversation
Analysis
Quick Fact :1. Most tweet about Toyota occured on Tuesday2. Most tweet about Suzuki occured on Friday3. Most tweet about Daihatsu occured on Saturday
Time ofConversation
Analysis
Quick Fact :1. Toyota gets most retweet on Tuesday2. Suzuki gets most retweet on Saturday3. Daihatsu gets most retweet on Sunday
DaihatsuInd SuzukiIndonesia ToyotaID
# of POST # of RT # of POST # of RT # of POST # of RT
12 AM 3 0 0 0 0 0
1 AM 5 4 0 0 0 0
2 AM 3 0 1 0 3 3
3 AM 14 2 0 0 0 0
4 AM 22 22 8 6 0 0
5 AM 37 3 4 0 0 0
6 AM 48 1 0 0 1 0
7 AM 35 1 23 11 0 0
8 AM 111 7 2 5 0 0
9 AM 143 5 48 2 0 0
10 AM 288 7 160 80 0 0
11 AM 174 4 89 7 0 0
12 PM 240 9 128 19 0 0
1 PM 164 4 60 3 40 5
2 PM 423 12 332 19 2215 260
3 PM 383 12 238 16 677 67
4 PM 145 5 771 25 17 1
5 PM 90 17 194 290 88 20
6 PM 44 1 60 0 58 0
7 PM 25 1 110 0 0 0
8 PM 65 2 52 0 0 0
9 PM 36 1 65 3 0 0
10 PM 89 2 0 0 0 0
11 PM 613 17 345 71 101 13
Explanation:• Post Value (PV) : # of RT / #
of Post • # of Post : Number of
Conversation• # of RT : Number of
Retweeted Post
username ToyotaID suzukiindonesia daihatsuindonesia
Name ToyotaID Suzuki Indonesia Daihatsu Indonesia
Like_count 51585 25291 42042
Talking About_count
1664 513 623
Percentage 3,2% 2% 1,5%
Quick Fact :1. Toyota has the most number of fans,
followed by Daihatsu and Suzuki2. Toyota has the highest percentage of talking
about this, followed by Suzuki and Daihatsu
Fans Pagestatistic
Quick Fact :Toyota has the highest average daily follower growth in number : 136 new, with growth percentage : 0,26% per
day
Quick Fact :1. Toyota gets most Like at 7 & 8 AM2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like at 8 AM & 5 PM
Quick Fact :1. Toyota gets most Comment at 8 AM2. Suzuki rarely gets Comment on the status3. Daihatsu gets most Comment at 7 AM & 5 PM
Quick Fact :1. Toyota gets most Like on Friday2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like on Tuesday
Quick Fact :1. Toyota gets most Comment on Monday & Friday2. Suzuki rarely gets Comment on the status3. Daihatsu gets most Comment on Tuesday & Thusday
Post likeby date
Quick Fact :1. Toyota gets most Like on March March 2nd,
20122. Suzuki rarely gets Like on the status3. Daihatsu gets most Like on March 6th, 2012
Post comments
by date
Quick Fact :1. Toyota gets most Comment on March 2nd & 5th, 2012 2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like on Feb 28th & March 1st, 2012
TalkingAbout postby type
Quick Fact :1. Most favorable interaction on Toyota is
Status 2. Most favorable interaction on Suzuki is
Link3. Daihatsu gets higher talking about than
Toyota
Note : Periode 24 Februari 2012 – 10 Maret 2012
Quick Fact :1. Average response time for fans is more than
4 hours2. Suzuki never response their fans
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