brand development expert, liz nickles
DESCRIPTION
Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate…to name a few. Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, EFFIE, CLIO and Advertising Woman of the Year. She is the author of 11 books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, about branding in the digital age, and The Change Agents: Decoding the New Work Force and Workplace. Listen to the 33voices interview with Liz at www.33voices.com/liz-nickles/audioTRANSCRIPT
10 Insights From PRESENTS
Liz Nickles
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President at Black Label Brand Development
Has been awarded top marketing industry honors, including the EFFIE, EFFIE,
CLIO & Advertising Woman of the Year
THE CONVERSATIONS PEOPLE ARE HAVING ABOUT THEM
e most admired brands today are built by
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Consumers have all the power - INVITE THEM INTO
YOUR CONVERSATION
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it takes 9.5 seconds for a message to spread on the internet
Transparency is no longer an option for a brand -
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e best way to enhance your brand reputation is to create relevant & useful content
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In a risk adverse world, people buy what’s familiar to them-
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ELIMINATE THE UNKNOWNS
e new bottom line today is
PEOPLE, PLANET & PROFIT
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Define who you are as a brand & be very consistent in living up to it
.com/Liz-Nickles
Communicate with clarity - a brandzilla doesn’t buy loyalty,
SHE BUILDS IT
.com/Liz-Nickles
Don’t get too close to yourself that you fool yourself
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Identify your super fans & tap into them
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REFLECTION
Does your brand reflect your highest beliefs?
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Want more? Listen to the full conversation at
.com/Liz-Nickles
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