Brand Design System: Innovation Warehouse

Download Brand Design System: Innovation Warehouse

Post on 28-Nov-2014

3.244 views

Category:

Design

2 download

Embed Size (px)

DESCRIPTION

Work in progress copy of the Innovation Warehouse Design System. Including new logo, colours, fonts and graphics.

TRANSCRIPT

<ul><li> 1. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson DESIGN SYSTEM Innovation Warehouse Presentation of recommended system 11 PRESENTATION </li> <li> 2. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson INTRODUCTION The Innovation Warehouse is a network of business accelerators backed by a syndicate of angel investors. The group offers co-working spaces, startup funding &amp; investment, entreprenuerial events and innovation training. This document sets out the recommended design system for the Innovation Warehouse. The proposed system brings together the previous design concepts into a single system intended to appeal to hard-working and intelligent entrepreneurs. The document includes test applications of the design system to real world collateral items. </li> <li> 3. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson BACKGROUND Strategy summary: Brand personality and product architecture 1 SECTION </li> <li> 4. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE SE RIOUS BUSIN E SS IN N OVAT ION ESSENCE Business-led &amp; Commercial Hard working, Hungry, Aspirational Focussed, Committed, Driven Self reliant, Talented, INTELLIGENT Innovative, High Growth Safe, Trust, Integrity Serious, Credible, Genuine Vibrant, Dynamic, PERSONAL MODEST, HUMBLE, THRIFTY, Non-exploitative, Sustainable VALUES Commercial Rigour Bootstrapped, pragmatic, practical, Driven, productive Privacy, Trust Facilitated Collaboration Experienced, academic, domain experts, Mature Solving pain, Purposeful innovation, Deep, complex B2B, Big Data, Fashion, Security, Analytics, Education, Marketing Tools, Legal High-growth, early stage, aspirational, growing revenue Productive, focused, serious about getting things done Measurable progress Economically disruptive, ATTRIBUTES Brand Architecture BRAND PYRAMID Key values from the strategy stage. </li> <li> 5. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson Innovation with Integrity Growth without greed No latte ENTREPRENEURS No bean-bags needed go big, or go home The Harvard of business accelerators SOLVING IMPOSSIBLE Problems work harder, fail faster WORK HARD AND STAY HUMBLE BRINGING THE HUMAN BEING BACK INTO BUSINESS 3 INNOVATION WAREHOUSE 3 Co-working 3 investment 3 events 3 academy PRODUCT ARCHITECTURE BRAND PERSONALITY - INTERNAL THEMES Brand STRATEGY Simplifying the product architecture to focus on customer segments. Each product segment targets a slightly different audience and wi l l recei ve a different design treatment. </li> <li> 6. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE SCOPE OF BRAND APPLICATION CULTURAL TOUCHPOINTS Identity elements Wordmark Symbol Visual language Typeface Colour palette Stationery Letterhead Business cards Invoice DIGITAL WEBSITE DESIGN DIRECTION BRANDING ONLINE INITIAL CONCEPTS RESEARCH &amp; REFERENCES COMPARISONS INFLUENCES &amp; ASPIRATIONS IMAGERY DESIGN INVESTIGATION LOGOTYPE GRAPHIC DEVICE TYPE INVESTIGATION Stationery Letterhead Business cards Invoice livery signage (internal and external) WAYFINDING RECEPTION LAYOUT CAFE AREA DESIGN &amp; LAYOUT NOTICES Operational items TEMPLATES VISITOR PASSES POSTCARDS Misc items PROPOSALS FUTURE VISION USE OF BRAND WITH TECHNOLOGY HOW TO IMPLEMENT THE BRAND VALUES TO ENHANCE THE SPACE ON A DAILY BASIS --- WELCOME PACK --- WHO, WHAT, WHERE --- CAFE AREA --- CULTURAL CONNECTIONS --- WAYFINDING &amp; THE JOURNEY --- WHERE THE BRAND LIVES The design process works by creating the brand from the applications, not for the applications. </li> <li> 7. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson DESIGN RESEARCH Building towards a system: Competitors, Inspiration and Options 2 SECTION </li> <li> 8. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson EXISTING IW BRAND IDENTITY INITIALS MARK OVER P OWER S WORDS TENS ION BETWEEN MODERN AND HERITAGE RESEARCH + AUDIT S UMMARY Current brand system hasnt been us e d wi t h cons i ste ncy in its presentation online or re al worl d appl i c at i ons . </li> <li> 9. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson MODULAR IDENTITY, INNOVATIVE DI SPLAY CONTEMP ORARY + CONS ISTENT ZONES COMPETITOR ANALYS IS : GOOGLE CAMP US Modern feel appeals to a younge r audi e nce. </li> <li> 10. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson CLEARLY DEFINED BRAND + VALUES + MESSAGE VERY CLEAN + CONS ISTENT WORKING HARD or HARDLY WORKING? CO MPETITOR ANALYSIS: TECHHUB Work hard, play hard m ood appe al s to software and te c hnol ogy audi e nce. </li> <li> 11. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson DYNAMIC + IMPACT + CONSISTENT EFFECTIVE BRAND IMP LEMENTATION DEFINITION THROUGH FACILITIES CO MPETITOR ANALYSIS: CENTRAL WORKING Mode rn st y l e appe al s to design cons c i ous e nt re pre ne urs . </li> <li> 12. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson SMART + SOPHISTICATED = MODERN + HERITAGE SIMPLE DE SIGN + MUTED COLOUR PALETTE = MODERN + HERITAGE WORKING S EAMLESSLY = MODERN + HERITAGE INFLUENCES G en eral des ign themes we want to incorporate into the brand AS P IRATION S THE OVERALL QUALITY WE ADM IRE INS P IRATION S SPECIFIC TRAITS WE WANT TO INCORPORATE INTO THE BRAND </li> <li> 13. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE COLLATERAL REFINED WELL ORDERED LINEAR STRUCTURED COMPOSED RELEVANT S P EAKS CLEARLY ST Y LE MOD ER N + HER ITAGE VISUAL = VOC AL FOR MAL + PER SONAL SINC ER E + INVIT ING WOR K NOT PLAY MOOD BOARDS FRO M DE S IGN RES EARCH Inspirations from other i ndust ri e s t hat bl e nd mode rn and he ri t age val ue s . </li> <li> 14. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE HOW TO MAKE THEM WORK TOGETHER? TRADITIONAL VALUES MODERN BRAND MARK BELIEVE IN THE BRAND S ET THE BRAND MARK FREE GIVE THE VALUES LEVERAGE UNDERSTAND THE CORE BRAND VALUES ALWAYS KEEP BRAND AS P IRATIONS IN LINE OF SIGHT UNIVERSAL SYMBOLIC LANGUAGE THAT IS CLEAN, CLEAR &amp; S OP HISTICATED IMP LEMENT GUIDELINES CONS ISTENTLY EMP OWER THE TEAM WITH A FOOL P ROOF SYSTEM WE HAVE CREATED A PARADOX PROBLEM SOLUTION METHOD BE ABLE TO ADAP T THE BRAND AS THE ORGANISATION EVOLVES MODULAR BRAND ELEMENTS THAT CAN ADAPT AND CHANGE SMARTENING U P THE BRAND TO REFLECT TRADITIONAL VALUES AND MODERN INNOVATION PROCESS FOR TRAN S ITIONING TO THE NEW B RAND Implementing the new brand wi l l re qui re inte rnal c ul t ural c hange s . </li> <li> 15. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson DESIGN EXPLORATION Summary of design concepts: Options considered during development 3 SECTION </li> <li> 16. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson EXISTING BRAND MARK OP TION S CONS IDERED FOR MAINTAINING THE INITIALS DESIGN EXPLORATION Early explorations considered to modernise the existing logo. </li> <li> 17. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson EXISTING BRAND MARK OP TION S CONS IDERED TO DEVELO P THE INITIALS INTO GRAP HIC FORMS DESIGN EXPLORATION Further explorations considered to modernise the existing logo. </li> <li> 18. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson TRANSITIONAL BRAND MARK TE MP ORARY COLLATERAL TRANSITIONAL BRAND Temporary interim brand to transition towards the new brand. www.innovationwarehouse.org Facebook /InnovationWarehousePortsmouth Linkedin / Innovation-Warehouse Twitter @ ShenaMitchell www.innovationwarehouse.org Dr Shena Mitchell The Innovation Warehouse 1 Hampshire Terrace Portsmouth PO1 2QF M 0770 356 7196 E shena@innovationwarehouse.org S shena.moir-mitchell </li> <li> 19. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE W ELCO ME PAC K INNOVATION WAREHOUSE WELCOME PACK INNOVATION WAREHOUSE WELCO ME PACK EARLY DESIGN CONCEPTS - E XPLORING THE WORD MARK + SUPPORTING SHAPES INNOVATION WAREHOUSE W ELCO M E PAC K ROUND ONE - OPTION ONE ROUND TWO - OP TION TWO ROUND THREE - VARIATIONROUND THREE - OPTION ONE </li> <li> 20. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson DESIGN SYSTEM Recommended design direction: Mathematics of Growth 4 SECTION </li> <li> 21. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson ALAN TURING MODELS OF GROWTH BRAND HERO MORP HOGENES ISVIS UAL METAP HOR THE INNOVATION WAREHOUSE BRAND IS ALL ABOUT GROWTH. Morp hogenes is THE beginning of A shape. A biological process that causes an organism to develop its shape. The process controls the organized distribution of cells. GROWTH REQUIRES JUST THE RIGHT BALANCE OF SUPPORT AND FREEDOM. THE BRAND SYSTEM EXPRESSES THE MATHEMATICS OF GROWTH. BOTH THE STRUCTURE AND CHAOS OF GROWING A NEW BUSINESS. fr om a cont r adiction, you can deduce everything. VISUALI SING THE BRAND P ERS ONALITY Visual metaphors for the internal brand values. </li> <li> 22. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson TESSELATIONS + METAMOR PHOSIS NATURAL FORMATION S + GEOMETRIC PATTERNS MANIP ULATION + STRUCTURAL ELEMENTS VI SUAL RE SEARCH - MATHE MATICS OF GROWTH - VISUAL METAPHORS FOR GROWTH r homb ic hexecontahedron ( EG. WOLFRAM AL P HA LOGO) </li> <li> 23. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE CREATING A PATTERN MAP - GRID The grid provides a consistent starting point that can be constructed in a variety of ways. </li> <li> 24. 2013 Sichi, Klaus Bravenboer, Peter Thomson CREATING A PATTERN MAP - BIG S PARKS INNOVATION WAREHOUSE Large triangles are used as hero content and attracting attention in large formats or where impact and clarity is required </li> <li> 25. 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUSE CREATING A PATTERN MAP - LITTLE S PARKS Small triangles are used to express variety, energy, vitality, innovation and collaboration. </li> <li> 26. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson FLEXIBLE SYSTE M FOR MULTIP LE APPLICATIONS S HAP ES CAN BE DERIVED FROM THE PATTERN MAP FOR US E AS GRAP HIC DEVICES ACROSS ALL MEDIA: BIG S PARK GRAP HICS FOR BRAND AWARENESS APPLICATIONS S UCH AS PAGE LAYOUTS FOR PRINT, ADVERTIS ING AND DIGITAL. LITTLE S PARK GRAP HICS FOR S UPP ORTING IMAGERY IN ALL MEDIA AND FOR CREATING WALLPAPER GRAPHICS. S par ks can be fused to gether to make geometric devices that comp liment the overall brand. --- THE PATTERN MAP IS THE ENVIRONMENT INTO WHICH THE INNOVATION WAREHOUS E BRAND EXISTS AND ONTO WHICH IT IS STAMPED. --- INNOVATION WAREHOUS E PATTERN MAP The pattern map will be used by the team when creating new collateral across all media with a consistency in identity. </li> <li> 27. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUS E PATTERN MAP The pattern map will be used by the team when creating new collateral across all media with a consistency in identity. BIG SPARKS LITTLE S PARKS </li> <li> 28. INNOVATION WAREHOUSE 2013 Sichi, Klaus Bravenboer, Peter Thomson INNOVATION WAREHOUS E COLOUR PALETTE COLOUR U SAGE DISTRIBUTION ACROSS THE BRAND BRAND COLOUR INNOVATION S ECONDARY COLOURS S UP P ORT THE LEAD BRAND COLOUR COWORKING COMM UNITY INVESTMENT GROWTH ACADEMY EDUCATION Teal brand colour integrates both modern and heritage themes. 70% secondary tints allow for flexibility and variation of tonality. EVENTS INS P IRATION </li>...</ul>