Why Buzz at all?Why Buzz at all?• Currently 99% of all brand communication focuses

on 2 of the senses - Sight & Sound• Emotional connections are effectively made with a

synergy of all 5 senses• As such those brands that are communicating

from a multi-sensory brand platform have the greatest likelihood of forming emotional connection between consumer & product

Experiential Marketing WorksExperiential Marketing Works• Engages all five senses • Memorable media • Changes brand perceptions • Experiential is the word of mouth media • An opportunity for personal feedback • Enables Media Stand Out• Experiential can convey complex messages • Increase sales

ServicesServicesMall ActivationsSchool & College PromotionsRWA ActivitiesRoad Shows

Experiential

Marketing

Event Manageme

nt

Retail Space

Large Format Stage Events & Entertainment ProgramsProduct Launches, Dealer / Corporate ConventionsConferences, Team Building ActivitiesExhibition Stalls, Set Design & Custom Fabrication

Merchandising

Retail Programs-in-store Promotions & Product Sampling

Pop PolutionsFestival Store Design

Work ShowcaseWork Showcase

PrahaarPrahaar• Objective Launch of Marathi Daily Prahaar• Television 4 Commercials - 30 sec duration

Nana Patekar VoiceoverZee Marathi, Star Majha, Zee 24Taas, IBN Lokmat

• Radio 2 Commercials – 30 sec durationNana Patekar VoiceoverRadio City, Red FM, Fever

• Internet Flash Banners, emailers4 Mail Burst – 2.6 Lakh Trade Target AudienceAfaqs & Exchange4media

• BTL 15 Day Road Show across Mumbai, Vashi & ThaneMilk Packet Stickering, Placard Activity at Traffic Intersections

HSBCHSBC• Housing Societies Activities for brand building & lead generation• Activities conducted

– Play Zone– Painting Competition– Makeover– Quiz Contest

• Customer Engagement Activities at Branches– Mehendi Activity– Drawing competitions

• HNI Connect Activities– Screening of theatre play - CHANAKYA

YuvaYuva

• Conduct youth community building activity, create awareness, generate buzz to drive subscription

• Engaging Activities conducted at youth frequented locations such as Colleges, playgrounds, institutes, youth hot spots, malls and so on

Quantum of SolaceQuantum of Solace

• Movie Premiere - Quantum of Solace• Themed Décor at entrances, holding areas,

theme lights & highlighting of various areas – branding, F & B zones

• Custom Fabrication of themed elements at entrances

Big DhamaalBig Dhamaal• 14 days of Non Stop Action in High Street Phoenix Mall

• Performances by Amber Dhara stars, Raghav Sachar, Panna Gill and Parthiv Goel

• Tattoo Artists, Palmist, Caricature artists, Astrologer, Juggler

Media Details• Hoardings 4 across the City and 2 within the Mall• Internet Banner On BIG 92.7 FM Website• Print Ads Double spread in Timeout – 2 Releases• Exposure 14 standees across High Street Phoenix

Mall

Mall-A-ThonMall-A-Thon• 15 days Mall-A-Thon at Inorbit, Galleria, Atria Mall• Activities

• Celebrity Performance• Fashion Shows• Make over booths• Kiddie Corner• Painting Competitions• Photography stalls• Song dedications• Karaoke Competitions• Arm Wrestling competitions• Mehendi art, Nail painting, Tattoo artists• T-shirt designing contest• Mobile snap-shot contest

Raymonds Grooming WorkshopRaymonds Grooming Workshop• To create awareness about the finer points of

grooming• Build an aura around fashion and grooming expertise

for Raymond group brands• Increase brand relevance with younger audiences• Improve traffic to The Raymond Outlets

BSLIBSLI• To conduct Branch Activation Templates to attract

maximum footfall to the newly launched Birla Sun Life Insurance Kiosk

• Activity to be exciting & interactive leading to increased participation & lead generations

• Promotion templates to be devised with the sole objective of generating awareness among local consumer

• To create unique activity plan with Attractive Communication, Response Mechanism, Interactive Module, Reward Participation, Lead Generation

Bheegi Billi Date HuntBheegi Billi Date Hunt

• 4 City Mall Activity comprising of participation request from mall patrons to help Bheegi Billi find date on Valentine’s Day

• Instant Gratification consisted of chocolates, soft toys and so on, winning entry in form of essay, proposal, poem or song to get free vacation to Taj Mahal – Symbol of Love

• 9XM initiative sponsored by Mentos – Deemag Ki Batti Jalao

Elder Pharma – Fuel DeoElder Pharma – Fuel Deo

• Mall Activity coinciding with launch of Fuel Deodorant by Elder Pharma

• Female Promoters promoting “ Win a Bike”sales linked activity to mall patrons– Inorbit Mall Malad, Mumbai– Inorbit Mall Vashi, Mumbai– Forum Mall, Bangalore

The Bombay Store - Children’s DayThe Bombay Store - Children’s Day

• Store Promotion Activity at High Street Phoenix promoting The Bombay Store on eve of Children’s Day

• 3 Day activity – Chabi Ghumao & Luck Aajmao, Treasure Chest placed in Mall diverted mall patrons to outlet

• Clay & Painting Workshop conducted at the shop location provided parents time to browse various products available

Mother EarthMother Earth

• Newspaper Insertion Activity• Traffic Signal Activity• Mall Activation – Sobo Central

– 16 Day, PLEDGE - PLANT A SAPLING activity at Sobo Central Mall, female promoters communicated CSR initiative of Mother Earth

– Participants signed on pledge form, received pot with soil and seedlings & posed in front of tree

– Photos emailed to participants & database generated utilized to for DM & offer communication

Opening of PalladiumOpening of Palladium

• Opening Ceremony of Palladium Mall, Lower Parel

• Entrance Décor, Curtain Raiser, Floral Décor at entrances, Diya Lighting, Rangoli décor

Kurlon MatressKurlon Matress

• Dealer Meet of Kurlon Matress at J W Marriot, Kalina

• Stage Management, Performance by Shreya Ghosal, Dance Acts & Prize Distribution Ceremony

Aditya Birla - JalloshAditya Birla - Jallosh

• Annual Function for Aditya Birla – Ultra Tech - 800 Pax – Ahura Centre

• Décor, Entertainment, Artists, Employee families engagement & entertainment activities, F & B

Mall ActivationMall Activation

• High Street Phoenix– Christmas Mall Activity - XMasti – 17 day Activity,

fun filled extravaganza consisting of Carol Singing, Parades, Gaming Zones, Karaoke, Bubble Zone, Grotto, Santa Visits, Wheel of Fortune, Clay & Sketch workshops

• 2008 & 2009

IMS – Education IMS – Education

• Education Fair – Mumbai– Pune & – Chennai

Dealer Meet – Max New York LifeDealer Meet – Max New York Life

Tata CommunicationTata Communication

• Christmas Season Goody Bag Distribution Activity in Mum, Del, Bang, Kol, Hyd, Che, Pune

• Weekly Employee Engagement Activity– Bingo King & Queen– Arm Wrestling Championship– Dumb Charade Contest– Builders & Warriors

Thank YouThank YouKeep BuzzingKeep Buzzing

Brand Cell IntegratedBrand Cell Integrated7/28 Khimji Nagji7/28 Khimji Nagji

Senapati Bapat MargSenapati Bapat MargLower Parel, Mumbai-13.Lower Parel, Mumbai-13.

Tel : 022 24960099Tel : 022 24960099

Tushar Gokhale I 9322425473Tushar Gokhale I 9322425473

tushar.gokhale@brandcell.intushar.gokhale@brandcell.in