BRAND BOOKIdentity Standards and Guidelines

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• BusinessCard• Envelope• Letterhead• ElectronicLetterhead

• MailingLabel• Notepad• Fax• PowerPoint

• DesktopWallpaper• NameBadges• EmailSignature

Table Contents

ELIZABETH CITYSTATE UNIVERSITY

21 UNIVERSITY TEMPLATES

14

FONTS15

MERCHANDISE/ COMMERCIAL PRODUCTS/PROMOTIONAL ITEMS

16 CLOTHING

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PUBLICATION PRODUCTION PROCESS+ APPROVAL

INDEPENDENT BRANDS

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EDITORIAL STYLE GUIDE

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3 INTRODUCTION

4 INSTITUTIONAL IDENTITY

5 UNIVERSITY NAME

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UNIVERSITY PRIMARY COLORS9

INSTITUTIONAL LOGO

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WORDMARK + OFFICIAL STATIONARY GUIDE11

BUSINESS CARDS12

13

LETTERHEAD

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STUDENT ORGANIZATION USEUNIVERSITY TAGLINE

ENVELOPES

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IntroductionElizabeth City State University’sinstitutionalidentityismorethanjustalogoandatagline.Itisapartofourbrand.TheECSUbrandistiedcloselytoourimage,whichisexpressedacrossthevarioustraditionalandnewmediatheuniversityusestocommunicatestrategicallywithourconstituents.Fromprintedmaterialssuchasletterheadandbusinesscards,topublications,presentations,promotionalitems,clothing,signage,digital/electroniccommunications,audio/videoproductions,advertisingandmarketing,ourinstitutionalidentitymakesthevisualimpressionthatbuildsourreputationandourimage–twoofourkeyassets.TheECSUbrandexperienceoccurseachtimetheuniversitytouchesaconstituent,includingstudents,parents,prospectivestudents,faculty,staff,partnersandthecommunity.Inordertobeeffectiveandtoenhancethebrandexperience,itisimportantthatourbrandbeusedconsistentlyinahigh-quality,professionalmanner.

InconsistentuseoftheinstitutionalidentityandlackofaconsistentstyleacrossallcommunicationsmayreducetheeffectivenessandstrengthoftheECSUbrand.Therefore,theECSUinstitutionalidentityprogramstandardsapplytoallcommunicationsthatrepresenttheuniversityinternallyorexternally.Thisguideoutlinestheinstitutionalidentitystandards,publicationguidelinesandprocedures,andeditorialstyleguidelinesintendedtohelpwritersandeditorscommunicateclearlyandconsistentlyaboutElizabethCityStateUniversityinprintandelectronicmedia.These standards, guidelines and procedures apply to all print and electronic materials.

Elizabeth City State UniversityBRAND BOOK: IdentityStandardsandGuidelines

Please use this guide to help you create your communication and marketing materials. If you need additional assistance, please contact the Office of Communications and Marketing (CAM) at (252) 335-3594.

Thefollowingtoolsforbrandingtheuniversityconsistentlyareincludedinthisguide:

• UniversityName• OfficialUniversityColors• UniversityLogos• UniversityTagline• Stationery/BusinessCards• Fonts• Clothing• Signage• PromotionalItems• BrandStructure• Templates• EditorialStyleGuide

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Please note:Anyvisualmaterialspaidforinpartorwhollybyuniversityfunds,bypublicandprivategrantsawardedtotheuniversity,andbyfundsgiventotheuniversitythroughitsfoundationareincludedinthisinstitutionalidentityprogram.

INSTITUTIONAL IDENTITY

Inmanycases,thefirstcontactapersonhaswithElizabethCityStateUniversityisthroughapublication,aletter,apromotionalitemorthroughourwebsite.Therefore,itisimportantthatlogos,colorsandotherelementsareusedconsistentlyanduniformlytoensurerecognitionandtoenhancetheuniversity’simage.Standardsandguidelineshavebeenestablishedforusingcolors,logosandvisualrepresentationsoftheuniversity.

Allprint,electronic,andothervisualcommunicationsforElizabethCityStateUniversitymustincludetheuniversity’snameandadheretoprofessionalstandardsforcontentandappearance.TheECSUbrand,includingallidentifyingmarks,mustalsoadheretothesameprofessionalstandards.

Allcommunicationscreatedbydivisions,departments,unitsandprogramsoftheuniversitymustcomplywiththestandardsandguidelinesestablishedinthisguide.

TheOfficeofCommunicationsandMarketingisresponsibleforreviewingandapprovingcommunicationstoensurecompliancewithgraphicsstandards.However,thecreatinguniversityunitisresponsibleforthecontent,accuracyandinitialproofreadingoftheirinternalandexternalcommunications.

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Use of Name

First Usage:• ElizabethCityStateUniversity

Second Usage or abbreviation:• ECSU• theuniversity(notethatthe“u”is

lowercase)

Do not use:• ElizabethCityUniversity• ECStateUniversity• ECSUniversity• ECUniversity• ECityStateUniversity• ESCU• ECU

UNIVERSITY NAMEEffectiveJuly1,1969,thecollegebecameElizabethCityStateUniversity.In1971,theGeneralAssemblyredefinedtheUniversityofNorthCarolinasystemwithallsixteenpublicseniorinstitutions,includingECSU,becomingconstituentsoftheUniversityofNorthCarolina,effectiveJuly1972.

History of the university’s name

• 1892–ElizabethCityStateColoredNormalSchool

• 1939–ElizabethCityStateTeachersCollege

• 1963–ElizabethCityStateCollege

• 1969–ElizabethCityStateUniversity

Use of the University of North Carolina Name:• theUniversityofNorthCarolina(“the”isnotcapitalizedexceptatthebeginningofasentence.)• Seventeen(17)memberinstitutionscomprisetheUNCsystem.• theUNCsystem• theUniversity(notethatthe“U”isuppercasewhenreferringtothesystem)

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INSTITUTIONAL LOGOInstitutionalLogoTheinstitutionallogoisamajorbuildingblockofECSU’sbrand.Therefore,itshouldbeusedconsistentlyandcorrectlyinallmarketing,branding,advertising,publications,printedmaterials,webcommunicationsandotherstrategiccommunications.

Official University Logos:

The Institutional Logoistheofficialsymboloftheuniversity.Itmaybeusedwithorwithoutthetaglinedependingonthecircumstanceoftheusage(RefertoUniversity Taglinesectiononpage10forproperusage).

The University Seal isusedONLYforformalacademicceremonies,legalapplications,diplomasandofficialcertificatestypicallyissuedbytheOfficeoftheChancellorortheChancellor'sdesignee.Itisnotasymbolforpublicizing,marketing,advertisingorbrandingtheuniversityoranyuniversityprograms/activities.Theinstitutionallogoshouldbeusedforthosepurposes.

Events Include:Commencement,FoundersDay,FreshmanConvocation

The Viking Head LogoisusedprimarilybytheECSUIntercollegiateAthleticsProgramandaffiliatedprograms.TheVikingHeadlogomayalsobeusedinassociationwithstudentactivitiesorstudentinterests.Itisnottheofficialidentityofthegreateruniversityandshouldnotbeusedastheinstitutionalidentity.

Please note: Theregisteredmarksymbol®mustbeincludedaspartofthe Viking Head logo and the official seal.

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Formal Logo:

LOGO VARIATIONS

Vertical Logo:

Extreme Horizontal Logo:

Special Configuration Logo:

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All logos designed for divisions, departments, units and programs must be approved by University of Communications and Marketing (CAM) before they are used on any print or electronic communications. Please contact the Office of Communications and Marketing, (252) 335-3594, if you would like assistance in creating a logo design or to begin the design review process.

Alwaysmaintaintheproportionswhenreducingorenlarginginstitutionalorlogos.Only in rare instances should the seal or logos be used smaller than 1.5" (inches) wide. Under no circumstances may the official university logos be redrawn, rescanned, modified, or used to create a new logo for an existing or new program, event, or initiative. Logosshouldalwaysbereproducedfromhigh-resolutioncamera-readycopiesorhigh-resolutiondigitalfilestomaintainthebestquality.

Do Not usemorethanoneECSUlogoonaparticularitem,includingclothing,promotionalitems,publications,presentations,etc.

1.5”

Logo DONT’s

DonotalterthesizeorrelationshipoftheECSUtothetype.

ECSU

DonotchangethefontinwhichthelettersECSUaretyped.

DonotchangethelogocolortoanycolorotherthantheofficialPMSColor(286),blackorreversedoutinwhite.

Student News

Donotcombinethelogowithtypetocreateanewlogo.

Donotresizethelogodisproportionatelycausingthelogotobedistortedand/orstretched.

Donotcombinethelogowithanyotherlogo.

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TheofficialcolorsofECSU are royal blue and white.Anaccentcolorandcomplementarycolorsmaybeusedtocreateacolorpalette.TheexactcolorsarespecifiedusingthePantoneMatchingSystem(PMS).Vikingblue(royalblue)isPMS286.WhitehasnoPMSnumber.UniversitycolorsshouldbematchedtoofficialPMScolorchips.Colorsoncomputermonitorsorcolorcopiesmaynotbecorrect.

Red,GrayandBlackarethecomplementaryorsupportingcolorsthatmaybeused.

UNIVERSITY COLORS

PantonePantoneallowsyouto‘colormatch’specificcolorswhenadesignenterstheproductionstage—regardlessoftheequipmentusedtoproducethecolor.

Black & WhiteWhenusedinblackandwhiteformats,theuniversity'slogoissolidblackorreversedoutinwhite.

#0039A6C:100,M:67,Y:0,K:2R:0,G:57,B:166

PMS: 286

#FFFFFFC:0,M:0,Y:0,K:0R:255,G:255,B:255

WHITE

#B71234C:3,M:100,Y:66,K:12R:183,G:18,B:52

PMS: 200

#B1B9B7C:12,M:8,Y:9,K:21R:177,G:185,B:183

PMS: 421

#000000C:0,M:0,Y:0,K:0R:0,G:0,B:0

PROCESS BLACK

OfficialColors

Accent/ComplementaryColors

CMYKShortforcyan,magenta,yellow,andblack.Oftenreferredtoasfourcolorprocess,thissubtractivecolormodelisusedindigitalandoffsetcolorprinting.

RGB/HexadecimalShortforred,greenandblue.Usedinvideodisplayssuchastelevision,computersandpdadisplays.

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UNIVERSITY TAGLINEElizabethCityStateUniversity’sapprovedtaglineisCome to Discover. Leave to Conquer.

Theofficialtaglineistypicallyusedforcommunicationsthatmarkettheuniversity.Nootherslogans,phrasesorquotesshouldbeusedtomarkettheuniversity,includingdivisions,schools,departments,offices,programsorunits.Thetaglineshouldnotberephrasedorparaphrased.

The tagline should not be used:• Whenthelogoisreducedtoasizethatmakesthetaglineunreadable.• Whenthecommunicationisnotintendedtopublicizetheuniversityoruniversityprograms/activities.

Thetaglinemay NOTbeusedalonewithouttheECSUinstitutionallogo.

Tagline DONT’s

Donotreducetoasizethatmakesthetaglineunreadable.

DonotchangethetaglinecolortoanythingotherthantheofficialPMSColor(200),blackorreversedoutinwhite.

Donotchangethefontusedinthetagline.

Donotresizethetaglinedisproportionatelycausingthetaglinetobedistortedand/orstretched.

Come to Discover. Leave to Conquer.

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WORDMARKElizabethCityStateUniversity(orECSUonsecondreference)isthecorebrandunderwhichalldivisions,departments,offices,programsandunitsaremarketed.Onepurposeofbrandingistobeconsistentinthevisualrepresentationoftheuniversity’sbrand(name)sothatallcomponentshaveauniformappearance.

The ECSU wordmark (Vertical):

The ECSU wordmark (Horizontal):

Usethewordmarktoidentifytheuniversityonallprintedandelectronicmaterialsthatpromotetheuniversityanditsactivitiesorprograms.

• Thewordmarkmustbeusedtoidentifytheuniversityonallprintedandelectronicmaterialsthatdonotincludeanapproved logo.

• Theintegrityofthewordmarktypefacemustbemaintained. The typeface is Garamond.

• Thewordmarkmaybeusedalone.

• Theminimumsizeofthewordmarkisfiveinches.

• Thewordmarkmaynotbealtered,italicized,stretched,curvedordistorted.

Alldivisions,departments,offices,programsandunitsoftheuniversityarerequiredtousetheapprovedletterheadandbusinesscardstyles.Envelopes,faxcoversheets,andotherstationeryitemsmustalsoconformtotheapprovedstyles.

Sub-brandswhichhavedistinctidentitiessuchasAthletics,DrugInformationCenter,WRVSradioandW18BB-TVareexemptfromthisguideline.Thesesub-brandentitieshavetheirownlogosandoperateasafunctioningunittothepublic;however,theyarenotallowedtodeviatefromtheirsub-brandlogoand/oruniversitylogos.

Undernocircumstancesshouldanyotheracademic,administrative,and/orsupportunitsoftheuniversitydeviatefromtheapprovedletterheadandbusinesscardstyle.

OFFICIAL STATIONERY GUIDE

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BUSINESS CARDS

Official University Business Card -Alumni Option

Official University Viking Head Business Card (Intercollegiate Athletics)

Pleaseusethisguidetohelpyoucreateyourcommunicationandmarketingmaterials.Ifyouneedadditionalassistance,pleasecontactthe Office of Communications and Marketing at (252) 335-3594.

OfficialUniversityBusinessCard:

Elizabeth City State University | 1704 Weeksville Rd. Elizabeth City, NC 27909

P. 252.335.3103 | F. 252.335.3769 | E. rmhayes@ecsu.edu

R H O N D A H AY E S

Director of MarketingCommunications and Marketing

www.ecsu.edu

ECSU is a constituent institution of the University of North Carolina.

FRONT BACK

Class of 2010

NAME

xxxx xxxx yourname

NAME

xxxx xxxx yourname

TitleDivision,Department,orOffice

TitleDivision,Department,orOffice

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ENVELOPES

Official University Envelope

Official University SealEnvelopeAuthorizedUsers:• OfficeofChancellor• LegalAffairs

Official University VikingHead EnvelopeIntercollegiateAthletics

1704 Weeksville Road | Elizabeth City, NC 27909Department, Division, Unit Name

Office of the Chancellor

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LETTERHEAD

Official University Letterhead Official University Viking Head Letterhead

Division, Department, Office of xxxxx

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FONTS

IfapprovedbyCommunicationsandMarketing,othertypefacesmaybeusedasaccents,headlinesorinlimitedapplication.However,thedocumentownermustbeabletostateajustifiablereasonbeyondpersonalpreferenceforusingothertypefaces.

Garamond(Serif Typeface)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Garamond is the serif typeface for all communications. Garamond, one of the most legible and readable serif typefaces, is elegant and classic making it a good choice to represent the university’s voice.

Garamond should be used for headlines and forlengthy body text.

When used for text, the minimum size of theGaramond typeface is 8.5 points.

Garamond

Garamond Italic

Garamond Bold

Garamond Bold Italic

The alternate serif typeface isTimes New Roman.

Theuseofconsistenttypestylesisacomponentoftheuniversity’sbrandingeffortstoensureconsistencyacrossallcommunications.Standardtypestylesorfontshavebeenselectedforuseonprintedandelectronicmaterials.

Gill Sans is the sans serif typeface for all communications. Based on old style Roman serifs, Gill Sans is classic with a more modern, artistic appeal. It is a good choice for text and for applications such as displays, signs, etc.

When used for text, the minimum size of the Gill Sans typeface is 8.5 points.

Gill Sans(Sans Serif Typeface)

The alternate sans serif typeface is Arial.

Gill Sans

Gill Sans Italic

Gill Sans BoldGill Sans Bold Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

KeplerandAvenirarethetypefaceusedinthelogocomposition.BothKeplerandAvenirarecontemporaryfonttypesthatmatchwellwiththeoveralluniversitycommunication’sclassicfonttypes.

LOGO FONTS

Kepler Typeface Avenir Typeface

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The appropriate colors for all t-shirts or polo shirts are royal blue, white, gray or black. The logo and division/department/unit name must be printed or embroidered in royal blue (white, gray or black shirts) or in white (royal blue shirts).

CLOTHING

Theinstitutionallogoorwordmarkshouldbeusedastheprimaryelementonclothing.Academicschoolsmayusethebrandidentifierinplaceoftheinstitutionallogo.Thelogoshouldbeplacedontheleftsideeithercenteredorovertheleftpocket.Division,department,office,programorunitnamesshouldbeplacedontherightsidedirectlyacrossfromthelogo.

• Additionalelementsshouldbeplacedbelowthelogo.• Thelogoshouldnotappearlargerthan10inchesinwidthorsmallerthan3inchesinwidth.• Collegeordepartmentnamesshouldbesetin16pointGaramondor16pointGillSanstypeface.

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MERCHANDISE +COMMERCIALPRODUCTSUniversitybookstoresandvendorswhosellcommercialproductsshouldconsulttheECSU BRAND BOOK: Identity Standards and Guidelinestoensurethatallproductsusingtheuniversity’snameand/orlogoareproducedaccordingtographicsandstylestandards.

Learfield Licensing Partners manageslicensingforECSU.ForinformationabouthowtobecomelicensedtomanufactureElizabethCityStateUniversitymerchandise,pleasevisitwww.learfieldlicensing.com,orcall(616)395-0676.

PROMOTIONAL +SPECIALTY ITEMSElizabethCityStateUniversitydivisions,schools,departmentsandunitsareencouragedtousetheofficialuniversitylogosonpromotionalitemsandinpromotionalactivities.

However,usagemustadheretostandardsandguidelinesoutlinedbyCommunicationsandMarketing.AllpromotionalitemsusingtheECSUlogooranyoftheECSUsub-brandsshouldbereviewedbyCommunicationsandMarketingbeforetheyareprintedorproduced.

SIGNAGE FORBUILDINGSToenhanceaestheticappealandtohelppeoplenavigatethecampus,theOfficeofDesignandConstructionhasdevelopedastandardwayfindingsystemforuniversitysignagethatincludesdirectional,pedestrianandvehicularsigns.Othersignsshouldusethelogoand/orwordmarkasdeemedappropriate.

Internalcampussignsandbuildingidentificationsdonotrequirethelogo.AllsignagemustbereviewedbyofficesofDesignandConstructionandCommunicationsandMarketingbeforeproduction.

SIGNAGE FORVEHICLESTheplacementforanyoftheuniversity’sofficiallogosonvehiclesshouldbereviewedbyCommunicationsandMarketingbeforebeingpaintedonvehicles.

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STUDENT ORGANIZATION USE

VikingPrideisanimportantelementoftheElizabethCityStateUniversitycollegeexperience.PromotingtheECSUbrandthroughoutstudentlifeandactivitieswillhelpdistinguishECSUasastudent-focusedcampusandhelpbuildbrandloyaltyamongstudents.StudentclubsandorganizationsthatareofficiallyrecognizedbytheuniversityareencouragedtouseECSUlogostopromotestudentactivitiesandprogramswhenappropriate.

Useofanyofficialuniversitylogosormarksonprinted,electronicorpromotionalmaterials,includingclothing,mustbeapprovedbyCommunicationsandMarketing.StudentorganizationsshouldalsocontactOfficeofStudentEngagementforapprovaltousetheuniversity’snameorlogosoncommercialgoodsandspecialtyitemsthatwillbesoldtostudentsorthepublic.

Alluseoftheuniversity’slogosormarksbystudentorganizationsmustadheretographicsandstylestandardsintheBRAND BOOK: Identity Standards and Guidelines.

StudentLeaderBusinessCardsLeadersoforganizationsrecognizedbyECSUasofficialstudentorganizationsmayusetheECSUstudentbusinesscard.Studentleadersarepermittedtousethecardfortheofficialbusinessoftheorganizationsrepresented.

Contact the Office of Student Engagement,(252) 335-3271 for approval to use the student leader business card.

FRO

NT

BAC

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IndividualStudentUseUseoftheuniversity’sshield,logos,taglineorotheruniversitymarksbyindividualstudentsisprohibited.Occasionally,studentsmaybepermittedtousespecificuniversitylogos/marksforclassprojectsorforuniversity-approvedconferencesandpresentations.Anyuseofuniversitylogos/marksbyindividualstudentsmustbeapprovedbyCommunicationsandMarketingpriortoprinting,manufacturingordistribution,andtheusemustadheretographicsandstylestandardsintheBRAND BOOK: Identity Standards and Guidelines.

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PUBLICATION PRODUCTIONPROCESS + APPROVALTheOfficeofCommunicationsandMarketingisresponsibleforthereviewandapprovalofalluniversitypublicationsthatrepresenttheuniversityandbeartheuniversitynameand/orlogos.Therefore,inanefforttoensurehighquality,aconsistentimage,positivepublicityandeffectivemarketingoftheuniversityinpublications,everypublicationmustbeapprovedbyCAMbeforeitisprintedand/orplacedonthewebsite.

Thisguidelineappliestoalldivisions,departments,programs,andunitsoftheuniversity.Weareoneinstitution,andeventhoughwerepresentdifferentareas,itisimportantthatweshowunityinthewaywepresentourprogramsandservices.Publicationsdonothavetolookexactlyalike,buttheydoneedtofollowcertainparametersandincorporatecertainidentifyingmarksinspecificwaystopresentanorganizedandconsistentlook.However,thecreatinguniversitydepartmentisresponsibleforthecontent,accuracyandinitialproofreadingoftheirinternalandexternalpublications.

Examples of university publications include but are not limited to the following:

• Admissionsrecruitmentmarketingpublications+eventsignage• NewStudentOrientationmarketingpublications+eventsignage• FundraisingMaterials• Posters,Fliers+Handbills• StudentPublications• EventBannersandSignage

• AthleticsMarketingPublications• UniversityEventPrograms(ex.FoundersDay,Commencement,Homecoming,VikingFest)• Invitations• DepartmentalBrochuresandFolders• Newsletters• ProgramBookletsandBrochures(officialuniversityeventsandotherannualevents)• DepartmentalpublicationspostedtotheECSUwebsite

If you are designing more than one publication for the same event, the publications should have similar elements that tie all the pieces together.

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INDEPENDENT BRANDSIndependentbrandsrepresentadeparturefromthecorebrandwhileexpressingtheirrelationshiptoit.Independentbrandshavedistinctidentities,targetaudiencesandmayprovidespecificproductsorservices.

• CenterforGreenResearchandEvaluation• DrugInformationCenter• TheElizabethCityStateUniversityFoundation• NationalAlumniAssociation• WRVS(radio)andW18BB-TV

Radio and Television Services Logos

The ECSU Foundation Logo

Drug Information Center

Down East Viking FootballClassic Logo

Center for Green Research and Evaluation Logo

National Alumni Association Logo

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UNIVERSITY TEMPLATESTheElizabethCityStateUniversitybrandprovidesaconsistentidentityandimagefortheuniversity.Nearlyallprintandelectroniccommunicationsthatbeartheuniversity’sname,particularlythoseviewedbythepublic,projectanimageoftheuniversity.WhileconsistencybuildstheECSUbrand,inconsistencycandiminishthebrand’svalue.Therefore,standardtemplateshavebeendevelopedtohelpensureaconsistentandeffectivebrandexperienceforourconstituents.

BUSINESS CARD TEMPLATEThebusinesscardtemplatecomplementstheoverallstationarydesign.Sincedifferentsymbolsdetractfromaunifiedimageoftheuniversity,otherlogosarenotpermittedonbusinesscards.

Listingsorlogosofsponsors,fundingagencies,staff,andprofessionalagenciesarenotpermittedoneithersideoftheuniversity'sofficialbusinesscards.

Format:3.5”x2”|First Last NameFirstletteroffirstandlastnameandmiddleinitialincaps.

Title:Titleinbold|Email:Emailinlowercase|Color:100%blue

Name of office or departmentPleaserefertobrandstructureonpage19forunitnameformat.

NAME

xxxx xxxx yourname

FRO

NT

BAC

K

Line Breakdown:

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ENVELOPE TEMPLATEThe#10envelopetemplatecomplementstheoverallstationarydesign.Sincedifferentsymbolsdetractfromtheaunifiedimageoftheuniversity,otherlogosarenotpermittedonenvelopes.ThisdoesnotapplytoIndependentBrands.Listingsorlogosofsponsors,fundingagencies,staff,andprofessionalagenciesarenotpermittedoneithersideoftheuniversity'sofficialenvelopes.

Envelopes

Format: #10Envelope

Mailing Address:

Font: Kepler/Helvetica

Size: 7-14pt

Color: ECSUBlue

LOGO SIZE:

Height: 0.75”Width: 1.75”

FONT COLOR: PMS: 286

#0039A6C: 100, M: 72, Y: 0, K: 0R: 0, G: 57, B: 166

FONT TYPE FONT SIZE

Helvetica 8

ENVELOPE SPECSLine Breakdown:

2.5”

1.25”

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LETTERHEAD TEMPLATETheofficialletterheadtemplatecomplementstheoverallstationarydesign.Sincedifferentsymbolsdetractfromaunifiedimageoftheuniversity,otherlogosarenotpermittedontheuniversity’sletterhead.ThisdoesnotapplytoIndependentBrands.

Letterheadisintendedfordepartmentaluseonlyandwillnotbepersonalized.Names,titles,e-mailaddresses,individualworkphonenumbers,andpagenumbersarenotpermittedonletterhead.Personalcontactinformationcanbeincludedinthebodyoftheletter.

Listingsorlogosofsponsors,fundingagencies,staff,andprofessionalagenciesarenotpermittedoneithersideoftheuniversity’sofficialletterhead.

Format: 8.5x11

Letter Style: BlockStyleShown

Body Copy:

Font: Kepler/HelveticaNeue

Size: 9-14pt

Color: ECSUBlue/100%Black

FONT COLOR: PMS: 286

#0039A6C: 100, M: 72, Y: 0, K: 0R: 0, G: 57, B: 166

Department of xxxxxxxxxx1704 Weeksville Rd. Elizabeth City, NC 27909

p: 252. 335. xxxx | f: 252. 335. xxxx | www.ecsu.edu

ECSU is a constituent institution of the University of North Carolina.

ECSU LETTERHEAD

LINE WEIGHT: 0.5

FONT TYPE FONT SIZE

Avenir Book - Bold 12Avenir Regular 11

Avenir Regular 11

Kepler Std Italic 11

LINE WEIGHT: 0.5

11 in.

8.5 in.

LOGO SIZE:

Height: 1.75”Width: 2.5”

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ELECTRONIC LETTERHEAD TEMPLATEEveryemailanddocumentyousendisareflectionofECSUandanopportunitytodevelopandpromoteouridentity,image,andbrand.Withbranded,electronicemailletterhead,youcansendemailsjustasyoudoyourprintedofficialletterheadthatincludesouruniversityname,logo,andcontactinformation.Theuniversity’swebaddresswillbecodedasanactivehyperlinkintheemailletterheadwhich,whenclickedupon,opensourwebsite.PleasecontacttheOfficeofCommunicationsandMarketingifyouneedE-letterheadforyourarea.

MAILING LABEL TEMPLATETheofficialmailinglabeltemplatecomplementstheoverallstationarydesign.Sincedifferentsymbolsdetractfromaunifiedimageoftheuniversity,otherlogosarenotpermittedontheuniversity'smailinglabel.ThisdoesnotapplytoIndependentBrands.

OfficialUniversityStandardMailingLabels

Size: 3x4

Mailing Address: BlockStyleShown

Typeface: Garamond

Size: 6pt

Color: ECSUBlue

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NOTEPAD TEMPLATETheofficialnotepadtemplatecomplementstheoverallstationarydesign.Sincedifferentsymbolsdetractfromtheaunifiedimageoftheuniversity,otherlogosarenotpermittedontheuniversity'sofficialnotepads.ThisdoesnotapplytoIndependentBrands.

OfficialUniversityStandardNotepads

Size:8.5"x11"or5”x11”

Typeface:Kepler

Color:ECSUBlue

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FAX TEMPLATETheFAXcoversheettemplateisdesignedtohelpbuildtheuniversity’sbrandbycomplementingthestationeryandprovidingauniformcoversheetfortheentirecampus.YoumaycompletetheFAXcoversheetonyourkeyboardbydownloadingthetemplateandtypingoverthetext.YoumayalsodownloadablankPDFofthetemplateandcompletethefaxcoversheetbyhand.

To download the FAX cover sheet template, go to www.ecsu.edu/templates

OfficialUniversityStandardFax

Size:8.5"x11"

Typeface:HelveticaNeue/Garamond

Font Size: 8-48pt

Color:ECSUBlue/100%Black

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POWERPOINT TEMPLATEPowerPointpresentationsareusedforinternalandexternalcommunications,whichmakesthemanimportantcomponentofourbrandexperience.However,theeffectivenessofPowerPointcanbediminishedbyweakdesignandimproperuseoftheuniversity’smarks.Therefore,threeofficialPowerPointtemplateshavebeendesignedtocomplementtheinstitutionalidentityoftheuniversity.

Youmaydownloadthesetemplates,whichincorporatetheuniversity’scolorsandlogo,andcustomizethemwithyourcontent.Thetemplateswillhelpyoutocreatewell-designedpresentationsthatconveyyourinformationclearlyandalsoleveragetheECSUbrand.

Afteryoudownloadthetemplate,youwillneedtoclickon“SaveAs”andrenameyourdocumentasaPowerPointPresentation–notasatemplatetohelpensureyourpresentationwillworkproperly.

Please go to www.ecsu.edu/templates to download a PowerPoint templates.

OfficialUniversityStandardPowerPoint

Typeface: Arial

Size: 24-36pt

Color: ECSUBlue/White

DESKTOP WALLPAPER TEMPLATEBrandeddesktopwallpapertemplatesareavailabletodownloadforuseondesktopmonitorsandlaptopscreens.Pleasegotowww.ecsu.edu/templatestodownloadthevariousECSUwallpaperthemes.

Option 1 Option 2

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ELECTRONIC MAIL (EMAIL)SIGNATURE TEMPLATEElectronicmailcommunicationsareoftentheonlycontactyoumayhavewithaconstituent.Therefore,emailssentviaanyoftheuniversity’selectroniccommunicationssystemsmustprojectapositiveimageoftheuniversityandbuildtheECSUbrand.Anemailsignaturetemplatehasbeendesignedtoensureconsistencyanduniformityacrossthecampus.

Please go to www.ecsu.edu/templates to download and copy the sample email signature template.

GuidelinesforyourEmailSignatureAllemailssentviatheuniversity’selectroniccommunicationssystemsshouldhaveaplain white background.-Noothercolorsorgraphicssuchasclouds,stripes,plants,etc.,shouldbeused.

• Nonon-ECSUlogosortaglinesshouldbepartofanemailsignature• Middleinitialandprofessionaldesignation(PhD,EdD,MLS,MAT,etc.)areoptional.• Classyearisoptionalforalumni.• Themobilephonenumberisoptional.

InstructionsforCreatingyourSignatureinMicrosoftOutlook365:

InordertocreateasignatureinOutlookOffice365,gotoFile,thenselectOptions.

1 2

WithinOptions,chooseMail,thenpushontheSignaturesbutton.

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3

PressontheNewbuttontocreateanewsignature.

Specs to follow: Insert ECSU E-Sig approved logoafteryourinformation.Selecttheinsertpicturesymbolfromthetoolbar.Donotdistort,resize,ormanipulatethelogo.Download the email signature logo from the ECSU Logos and Marks webpage.)

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FirstName,LastName• FontType:BaskervilleorTimesNewRoman

• FontStyle:CAPS

• Color:ECSUBlue/PMS286

• Size:14pt

Title• FontType:HelveticaorArial

• FontStyle:Regular

• Color:Red

• Size:9pt

BodyText • FontType:HelveticaorArial

• FontStyle:Regular

• Color:Black

• Size:9pt

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EDITORIALSTYLE GUIDE

NAME BADGE TEMPLATESNamebadgesworndailybyemployeesandtemporarynamebadgeswornduringspecialeventshostedbyECSUareanextensionoftheuniversity’sbrand.ConsistencyanduniformityacrossthecampusandacrossvariouseventsareimportanttoprojectingapositiveimageoftheuniversityandbuildingtheECSUbrand.

To download a name badge template, please go to www.ecsu.edu/templates

DR. JOHN DOETitle

Division or Department or Unit

OfficialUniversityStandardNameBadges

• Youmaymodifythetemplatestofitthesizeofnamebadge(Averyorotherbrand)youuse.

• AcademicschoolsmayusethebrandextensioninplaceoftheECSUlogo.

• AthleticsandprogramsaffiliatedwithAthleticsmayusetheVikingHeadlogoinplaceoftheECSUlogo.

• Insomeinstances,studentorganizationsmayusetheVikingHeadlogoinplaceoftheECSUlogo.

Please note: AskyourvendortocontactCommunicationsandMarketingfortheapprovedtemplatebeforeyoupurchasepermanentnamebadgesthatemployeeswearaspartoftheirday-to-dayduties.

Templates:Adhesive Badges- Avery5395•Avery8395• ClipStyleBadges• Avery5384• Avery74556

Typeface: Garamond/Kepler | Size: 10-24pt | Color:ECSUBlue/Black

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EDITORIALSTYLE GUIDE

TheEditorialStyleGuideisintendedtohelpwritersandeditorscommunicateclearlyandconsistentlyaboutElizabethCityStateUniversityinprintandelectronicmedia.

TheguiderecommendswaystopresentinformationabouttheUniversityanditsfaculty,departments,researchcenters,andevents.ItaddressesthemostcommonquestionsthatariseatECSUabouttitlesandtrickywording,butitisnotacomprehensivegrammarmanualordictionary.

Forspelling,worddivision,andhelpfulusagenotes,refertoMerriam-Webster’s Collegiate Dictionary.

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AbbreviationsandAcronymsAvoidusingabbreviationsandacronymsunlesstheyareuniversallyrecognized,suchasAIDS,FBI,GPA,NASAandROTC.SeetheAssociatedPressStylebookforguidelinesonthispoint.

AddressesWhen writing to an on-campus address, use thepreferred order below:RecipientNameDepartmentNameElizabethCityStateUniversityCampusBox(number)1704WeeksvilleRoadElizabethCity,NC27909

For return addresses, the preferred order is:ElizabethCityStateUniversitySenderNameDepartmentNameCampusBox(number)1704WeeksvilleRoadElizabethCity,NC27909

AcademicDegreesThe following are examples of formal namesof academic degrees and their abbreviations:• BachelorofScience(B.S.)• BachelorofArts(B.A.)• BachelorofSocialWork(B.S.W.)• MasterofBusinessAdministration(M.B.A.)• MasterofArts(M.A.)• MasterofScience(M.S.)• MasterofEducation(M.Ed.)• DoctorofEducation(Ed.D.)• DoctorofPhilosophy(Ph.D.)

The general terms for academic degrees are as follows:• associate’sdegree• bachelor’sdegree• baccalaureate• doctoraldegree• doctorate• master’sdegree

The plural forms are bachelor’s degrees (B.A.s),master’s degrees (M.A.s) and doctoral degrees (Ph.D.s).

AfricanAmericanHyphenateonlywhenusedasamodifier:HeisAfricanAmerican.NABJisanorganizationforAfrican-Americanjournalists.

almamaterDonotcapitalize.

alumna,alumnae,alumni,alumnusAnalumnusisaperson,particularlyamale,whohasattendedorisagraduateofaparticularschool,collegeoruniversity;alumniisthepluralform,referringtomalesasagroupandmalesandfemalesasagroup.Analumnaisafemalealumnus;alumnaeisthepluralform,referringonlytofemalesasagroup.

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BoardofVisitorsUsethefull,capitalizedtitleonfirstreference.Thereafter,usetheboardofvisitors.

BuildingNamesCapitalizethepropernamesofbuildings,includingtheword“building”ifitispartofthepropernameOnfirstreferencetoacampusbuilding,useitspropername.Useinformalorcasualbuildingnamesonsecondreferenceandbeyond.Neverusetheabbreviationforbuilding:“bldg.”

Itisacceptabletousecommonlyabridgednamesforcampusbuildingsandlandmarksonfirstreference,butpreferenceistouseabuilding’spropernameonfirstreferencewhenanamemaybeunfamiliartoexternalaudiencesbeingaddressed. Abridged names are not appropriate for printed materials associated with building dedications, commencements and other formal ceremonial events.

• BedellHall(cafeteria)• BiasHall• ButlerHall• C.W.GriffinHall• CentralUtilityPlant• CommuterCenter/BowlingAlley• DolesHall• E.A.JohnsonHall• E.V.WilkinsAcademicComputingCenter• G.R.LittleLibrary• GeneratorBuilding• H.L.TriggBuilding• HousingComplex• HughCaleHall• InformationTechnologyCenter• JimmyR.JenkinsSr.ScienceCenter• K.E.WhiteGraduateandContinuingEducationCenter• LaneHall• LesterHall• MarionD.ThorpeSr.AdministrationBuilding• McDonaldDixonandBishopM.PattersonHall

• McLendonHall• McNairScholars/EducationTalentSearchBuilding• MelvynN.andVondaReedRileyWellnessCenter• MickeyL.BurnimFineArtsCenter• Mitchell-LewisHall• MooreHall• PharmacyComplex• RobertL.VaughanCenter• RoebuckStadium• SymeraHall• TelecommunicationCenter• ThomasL.CaldwellPhysicalEducationCenterandFieldHouse• Thomas-JenkinsBuilding• UniversitySuites• UniversityTower• VikingVillage• WalterN.andHenriettaB.RidleyStudentComplex• WalterN.andHenriettaB.RidleyStudentCenter• WamackHall• WilliamsHall• WillieandJacquelineGilchristEducationandPsychologyComplex

Auditoriums and Centers• FloydLRobinsonAuditorium• MaryAlbrittonDouglasAuditorium• KennisandBrendaWilkinsCallCenter

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CentralIntercollegiateAthleticAssociationCIAAisacceptableonfirstreference.

ChairChair,chairperson,chairman,chairwoman.Usediscretioninselectingtheappropriateterm.

ChancellorCapitalizewhenusedbeforeaname;lowercaseafteraname.

The names and terms of those who served as ECSU chancellors and presidents follow:

PeterW.Moore(presidentemeritus,1928-1934)JohnH.Bias(president,1928-1939)HaroldL.Trigg(president,1939-1945)SidneyD.Williams(president,1946-1958)WalterN.Ridley(president,1958-1968)MarionD.Thorpe(president,1968-1972),(chancellor,1972-1983)JimmyR.Jenkins(chancellor,1983-1995)MickeyL.Burnim(chancellor,1995-2006)WillieJ.Gilchrist(chancellor)CharlesL.Becton,(interimchancellor,2013-2014)StacieFranklinJones,(chancellor,2014-2015)ThomasE.H.Conway,Jr.(chancellor,2016-)

CoedNohyphen.

CommasandPeriodsDonotuseacommabeforetheconjunctioninaseries.Putperiodsandcommasinsideanendquote.Correct: Hershirtisred,whiteandblue.Correct: Shereplied,"Yes,that'strue."

ConferenceTitlesThefull,officialnameofconferencesshouldbecapitalizedandspelledoutonfirstreference.

CoursesAcoursemaybeidentifiedbyitscoursenumber(ENGL305,forinstance)orbyitsname(forexample,AmericanLiteratureI).

CourtesyTitlesCourtesytitlesincludeMr.,Mrs.,Ms.andMiss.

Curricula,CurriculumCurriculumisthesingularform;curriculaisthepluralform.

DepartmentsOnfirstreference,useadepartment’sformalname(forinstance,theDepartmentofMusic).Afterthisreference,youmayusetheinformalname(themusicdepartment)or(thedepartment.)Forthepropertitleofaparticulardepartment,refertoourwebsite,www.ecsu.edu.

DatesFollowtheAPguideentryfor“dates,”“months”and“daysoftheweek.” When writing the name of the day with the date, set the date in commas: Monday,Jan.28,isthedayof…Never use ordinal numbers; use only cardinals: Nov.6,notNov.6th

Intimesofday,useonlynecessarydigits:8p.m.,not8:00p.m.,or10-11:30a.m.Notethat"a.m."and"p.m."arelowercase,andperiodsareusedexceptwhenspaceislimited.

Onprograms,invitations,andthelike,usenumeralsforthedateandtimeofday:May16,2010,at3p.m.

Inveryformalinvitations,thedateandtimemaybewritteninwords:MaySixteenthatThreeO'clock.

Dr.

ThetitleDr.maybeusedinfrontofaperson’snamewhenthatpersonholdsanearneddoctoraldegree.DonotuseitalongwithacourtesytitleoralongwithanothertitlesuchasDean,Professor,ChancellororTheRev.infrontofaname.

Correct:Dr.JoeSmith,deanoftheSchoolofArtsandHumanities,addressedtheaudience.Incorrect:DeanDr.JoeSmithaddressedtheaudience.

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EmailThistermisthecommonlyusedtermforelectronicmail;sometimesitiswrittene-mail.Inlistinganemailaddress,lowercasealllettersandcharacters.Correct: joesmith@mail.ecsu.edu

ElizabethCityStateUniversityThisistheuniversity’sidentifier.Itshouldbeprintedorincludedastheuniversity’slogotypeonthefrontcoverofallpublicationsandappearonallwebpagesasstatedinthewebstandards.

Farther/FurtherFartherreferstophysicaldifference.Furtherreferstoanextensionoftimeordegree.Correct: Hewalkedfartherintothewoods.Correct: Theydecidedtoresearchtheissuefurtherbeforemakingadecision.

GraduateSchoolWhenreferringtotheformalinstitution,capitalizethename;ingeneralreferences,lowercase.Correct:Dr.JaneSmithisdirectoroftheGraduateSchool.Correct:Shewenttograduateschool.

InternetLowercaseunlessitisthefirstwordinasentence.

Lecturers,LectureshipsThetitle“lecturer”or“adjunctlecturer”shouldbeconsideredanoccupationaltitleratherthanaformaltitleandassuchbelowercasedevenbeforeanindividual’sname: Feature writing lecturer William Smith

NationalCollegiateAthleticAssociationNCAAisacceptableonfirstreference.

NumbersInwritingdates,usecardinalnumbers,i.e.,avoid"rd,""th,"and"st"withdates.WriteMay3,orMarch12,orMay21,notMay3rd,12th,or21st.Decadesmaybewrittenaseither1920s,’20s,ortwenties,butnot1920’s.Whenreferringtosumsofmoney,useonlythosedigitsthatarenecessary:$40,not$40.00.Write$40million,not$40milliondollars

OfficeCapitalizeofficeonlywhenitispartofanofficialname:Correct: OfficeofStudentAccountsCorrect: Stopbytheadmissionsofficefordetails.

OnlineItisoneword,nothyphenatedwhenusedinreferencetocomputercommunication.Otherwise,whenusedasanadjective,itishyphenatedandtwowords.

ProfessorCapitalizewhenthetermprecedesaname;lowercasewhenitfollowsaname.Correct: ProfessorJoeSmithteachesMTH312.Correct: JoeSmith,professoremeritusofmusic,teachesMUS312.

ProfessorshipsandScholarshipsCapitalizenamedscholarshipsandprofessorships,evenwhentheyfollowaperson’sname.Correct: JaneMoorewasnamedDistinguishedUniversityResearchProfessor.Correct: DistinguishedUniversityResearchProfessorJaneMooreenjoysreading.

*When referring to an endowed professorship on firstreference, the official title should be used.

SeasonsUselowercase,evenwheninreferencetoanissueofapublication:Itwasfeaturedinthefall2010issueoftheECSUMagazine

SouthernAssociationofCollegesandSchoolsOnsecondreference,useSACS.

Theatre/TheaterTheuniversitypreferredspellingforallgenericreferencestoauditoriums.Use “re” ending only if part of the proper name:They are going to the theater. He is a theatre arts major.

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TitlesCapitalizeatitlewhenitimmediatelyprecedesaperson’sname.Lowercasewhenitfollowsaperson’snameorwhenitisusedaloneintext.Correct: ElizabethCityStateUniversityNationalAlumniAssociationPresidentJaneDoelivesinElizabethCity,NC.Correct: JaneDoe,presidentoftheElizabethCityStateUniversityNationalAlumniAssociation,livesinElizabethCity,N.C.

Titles of works(referto"TheAPStylebook"foradditionalinformation).

Place the titles of the these worksinquotationmarks:books,poems,stories,bookchapters,essays,academicarticles,dissertations,televisionprograms,lectures,speeches,presentationtitles,musicalcompositions,movies,plays,worksofart(paintings,drawings,sculptures).

Do not place the titles of these works inside quotation marks or in italics: magazines, newspapers, journals.

TrusteeCapitalizewhenusedbeforethenameofanindividual,lowercaseinallothercases:TrusteeWilliamSmith;butWilliamSmithisatrusteeoftheuniversity.

TheUniversityofNorthCarolinaElizabethCityStateUniversityispartofthe17-campusUniversityofNorthCarolina.Capitalize“The”inTheUniversityofNorthCarolinawhenthenamestandsalone(asonletterheadorwhenusedasaheadinginformaldocuments).LowercasetheTwhenusingthenameincontext(i.e.“aconstituentinstitutionoftheUniversityofNorthCarolina”).

TheUniversityofNorthCarolinaandUNCreferonlytothe17-campusuniversity.GeneralAdministrationrecommendsthattheterm“system”beavoided.However,itcanbeusedforclarity;“theUniversityofNorthCarolinasystem”isappropriateinsomecontexts.

Following are the official names of the 17institutions as designated by the UNC Board ofGovernors; preferred terms for second referenceare in parentheses:

• AppalachianStateUniversity(ASU)• EastCarolinaUniversity(EastCarolinaorECU)• ElizabethCityStateUniversity(ECSU)• FayettevilleStateUniversity(FayettevilleStateorFSU)• NorthCarolinaA&TStateUniversity(NCA&TStateorA&T)• NorthCarolinaCentralUniversity(NCCU)• NorthCarolinaStateUniversity(NCState)• NorthCarolinaSchoolofScienceandMathematics(NCSSM)• UniversityofNorthCarolinaatAsheville(UNCA)• UniversityofNorthCarolinaatChapelHill(UNC-ChapelHillorUNC-CH)• UniversityofNorthCarolinaatCharlotte(UNCC)• UniversityofNorthCarolinaatGreensboro(UNCG)• UniversityofNorthCarolinaatPembroke(UNCP)• UniversityofNorthCarolinaatWilmington(UNCW)• UniversityofNorthCarolinaSchooloftheArts(SchooloftheArtsorUNCSA)• WesternCarolinaUniversity(WesternCarolinaorWCU)• Winston-SalemStateUniversity(Winston-SalemStateorWSSU)

Capitalizeuniversityonlywhenreferringtothe17-campusUniversityofNorthCarolina.Uselowercasewhenreferringtoasinglecampus,includingECSU.

ViceChancellor,VicePresidentDonotusehyphens.Forinstance,JaneDoeisthevicechancellorforbusinessandfinance.

WorldWideWeb(www)Examples:web,webpage,website.

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