brand book

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Post on 22-Mar-2016

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DESCRIPTION

The Brand Book gives a general overview of the brands values. Its vision and mission.

TRANSCRIPT

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Megalomania is communicated within various ways: Through a retro colour palette and photography, because it gives it a stylish urban look and a scien-tific feel. Those colours also clash and at the same time emphasize on the brands logo. A sexual twist keeps it young, and fresh as Sex is always an eyecatcher. Simplified shapes, clean-cut objects and as less movement as possible give it a rigid appearance., which contributes to a strong futuristic brand image,

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