BRAND ADVOCATES

“Someone who loves your brand and shares it with others”

“ Sharing their story ”

19 million – Worldwide

11 million – Canada

6.5 million  - USA

How to retain them ?

1. Identify and mobilize the advocates

2. Monitor and reach out proactively

3. Respond quickly to their comments and feedbacks

Companies….what is their role ?

COMPANIES….WHAT IS THEIR ROLE ?

4. Rewards - exclusive access and special privileges

5. Ask advocates for their opinions

6. Empower your brand advocates – Give them a voice

“Creates communities”

“Supports a brand during a crisis”

“Starts online” “Solidify them offline”

“Word-of-mouth marketing”

BRAND ADVOCATES

Thank You