brand ad solutions - lifestyle - indiaretailing.com · brand story –a flagship ... flipkart...
TRANSCRIPT
BRAND AD SOLUTIONS- LIFESTYLE
LIFESTYLE & THE NEW AGE CONSUMER
WE UNDERSTAND LIFESTYLE
LIFESTYLE ON FLIPKART – BEHAVIORAL INSIGHTS
SO WHAT ARE THE (PERCIEVED) CHALLENGES WITH DIGITAL ADS?
LIMITEDREACH
SMALLSCREEN NO TRANSPARENCY
CLICKFRAUD
BROKENEXPERIENCE
LOWIMPACT
Reach
Impact
Transparency
REACH IMPACT TRANSPARENCY
50 million 1 in every 5 1000+ data pointsapp downloads & highly
engaged customer base
visitors on the Flipkart
app makes a purchase
per customer helps
ascertain ad impact
CREATIVE TARGETING
ATTRIBUTION
KEY BUILDING BLOCKS
RIGHT PLACEMENT, GREAT AESTHETICS
AWARENESS CONSIDERATION PURCHASE
CUSTOMER PROFILES
TRAVELLER YOUNG PARENT NEW HOME OWNER
TRAVELLER YOUNG PARENT NEW HOME OWNER
INCREASEIN AWARENESS
INCREASEINCONSIDERATION
INCREASEIN PURCHASE
COMMERCE ADVERTISING
INTENT DATA
SHOPPING CONTEXT
DEEP AUDIENCE PROFILES
FULL FUNNEL ACCESS
BRAND STORY – A FLAGSHIP, NATIVE OFFERING
CONSIDERATION UPLIFT OF 42%
Everyone’s looking on Flipkart,
will they find you?
PLEASE WRITE TO [email protected] FOR MORE INFORMATION
BRAND STORIES VIDEO