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“From a fraud perspective Australia has the lowest of the

markets that we currently measure,” he explained. “But I

don't think that means organisations are being very

proactive in blocking it, as much as because fraudsters

are targeting other markets that have higher scale and

higher [ad rates].

It was the fifth quarter in a row that fraud decreased both

for inventory bought programmatically or direct from

publishers, though the latter still has much lower rates of

ad fraud,

10%

8%

6%

4%

2%

0%

Australian brands duped by

fraudsters driving global piracy

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FRAUD

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