Facts & Figures: Brand Names Created by our Principals

Contents I. About Us

A. Letter from the CEO B. Brand Acumen C. A Global Network

II. Brand Names: Facts & Figures A. Pharmaceuticals & Medical Devices B. Consumer C. Business to Business

III. Contact Information

About US

Bill Smith Chief Executive Officer Brand Acumen 75 Ninth Avenue New York, NY 1001

Naming means everything. Whether it is naming a company, product, or service, the name brings the item to life. At Brand Acumen, name creation is our form of artistic expression. Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Over the years, our team has created some of the most recognizable brand names in the world. This deck shows the importance of naming based on Facts & Figures from our created brand names. Thank you and we look forward to working with you in the future. Sincerely,

About Brand Acumen Brand Acumen specializes in innovative brand name development. We are an integral component of the Havas Worldwide Group of Companies, one of the world’s largest digital, advertising, and communications groups.

From the craftsmen that coined the iconic brand names Xbox, Escalade, and Viagra we bring you brand naming - redefined.

A Global Network

We are part of the Havas Creative Group. We are global in our attitudes and our execution, leveraging local cultural trends, insights and research to inform and bring real differentiation to our results.

• Headquartered in Paris, France • 316 Offices • 75 Countries

Pharmaceutical & Medical Devices

• All time best selling erectile dysfunction drug • Sales in 2012: $2 Billion • Prescriptions written in 2012: 8 Million

Pfizer: Viagra®

Pharmaceutical & Medical Devices

• Veterinarian’s top choice to treat dogs and

cats from fleas, heartworms, and harmful parasites

• Sales in 2012: $160 Million • Note: Pfizer Animal Health is now Zoetis

Pfizer Animal Health: Revolution®

Pharmaceutical & Medical Devices

• Used for the treatment of HIV-1 • One of the first, once a day treatment

options for HIV • Sales in Q2 of 2013: $174 Thousand

Gilead: Atripla®

Pharmaceutical & Medical Devices

• Ground breaking Factor VIII replacement

therapy for Hemophilia A • Sales in 2011: $1.6 Billion • Sales continue to grow 10% annually

Baxter: Advate®

Pharmaceutical & Medical Devices

• Best selling prescription drug in Q1 of 2013 • Quarterly sales: $1.5 Billion • Quarterly sales growth rate of 1.21%

Astra Zeneca: Nexium®

Pharmaceutical & Medical Devices

• Xience is the global market leader in the

drug eluting stent category • Currently has a 40% market share • Sales in 2012: $1.5 Billion

Abbott Vascular: Xience®

Consumer Goods Microsoft: Four Brands Created. $1 Trillion in Sales

Consumer Goods

• Xbox served as Microsoft’s first entry into

the video game hardware space • Consoles sold since 2005: 67 Million • Retail sales since 2005: $56 Billion • Current console market share: 47%

Microsoft: Xbox

Consumer Goods

• Pavilion serves as Hewlett Packard’s personal computer brand • Marketed since 1995 • 2007 revenues: $1 Billion on strength of Pavilion brand

Hewlett Packard: Pavilion

Consumer Goods

• Element entered the market in 2003 as a

unique, no thrills vehicle • Vehicles sold since 2003: 600,000

Honda: Element

Consumer Goods

• Aeron chairs launched in 1994 with a radical

new design • The chair design is permanently displayed in

the Museum of Modern Art • Chairs sold since 1994: 7.5 Million

Herman Miller: Aeron Chair

Consumer Goods

• BubbleShaft® irons won a bronze medal for

golf design innovation from the industrial Golf Designers Association in 1999

• Used by nearly 80 players on the PGA Tour • Number of club sets sold in first 8 months:

500,000

Taylor Made: BubbleShaft®

Consumer Goods

• DLP Technology is found in front and rear

projectors • Most notably used in televisions and digital

signs • 85% of digital cinema production utilizes

DLP® Technology

Texas Instruments: DLP® Technology

Business to Business

• Cominco was founded in 1931 and sought a name change in 1995 • Agrium is a supplier of agricultural products and services in North and South America • Revenue in 2010: $10.5 Billion

Cominco renamed to: Agrium

Business to Business

• PremAir® is the first commercial product

that destroys harmful, ground-level ozone in the air and converts it into oxygen.

• PremAir® Catalysts have been installed on over 3 Million automotive radiators

BASF: PremAir® Catalysts

Contact Us

Email: william.smith@brandacumenstudios.com Phone: 212.299.8454 Address: Chelsea Market 75 9th Avenue New York, New York 10011 Floor 2R Website: www.brandacumenstudios.com

Bill Smith – Chief Executive Officer