PerceptLtd

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Brand Activation

Events Activations

Sports

Entertainment

Wedding Management Services

PDM Verticals

Brand Activation

What we do

What we do

Who we are• Sanjay Shukla – National Head

• With 18 years of experience in the field of Brand

Activation

• Expertise in brand development and planning effective

ground level brand communication

• Has handled activation across all industries and genre

• Good networking professional with a flair in building and

maintaining client relationships

Who we are• Divya Kapoor – Business Head North

• With 15 years work experience in both Domestic and

International markets

• 10 years of which is in Brand Activation

• Expertise in brand management, account management,

and business development.

• Involved from concept development through to execution

with excellent client relationship

• Worked with cross section of clients across various genre

The TeamTeam of 120 approx members across 10 cities comprising of

A Team of Business Development and client servicing professionals

Supported by an Operation and Creative team

All members come with relevant industry experience ranging from 8 to 5 years

Teams headed by Group Heads to provide dedicated and customizedclient servicing solutions

Our Network

10 Base City offices

15 Franchisee Operation Offices

Our Clients• Banking• Kotak mahindra Bank• Axis Bank• Citibank• Standard Chartered Bank• Reliance Money• Dhanlaxmi Bank • MasterCard• HDFC• RBS

• Insurance• ICICI Prudential Life Insurance• Aviva

• Consumer Durables • Canon • Toshiba • Panasonic • Videocon• Philips • Belkin

• Automobile• Maruti• Apollo Tyres • Bridgetstone

• FMCG

• HULLoreal

• VLCC• Wrigley• Kara• Colgate • Dabur • TetraPak• Herbal Life• Reckitt Benckiser

• IT & Communication• Tata Communication• Vodafone• BSNL

• Airlines• Kingfisher

• Others• MSD Pharmaceuticals Private Limited • Times of India • Save the children• Radio City

http://www.google.co.in/imgres?imgurl=http://dmanji.files.wordpress.com/2009/09/colgate-logo.jpg&imgrefurl=http://dmanji.wordpress.com/2009/09/11/tag-dasa-the-brands-tag/&usg=__Ukuq9MHJXiPbze-jZo67j5ZXRTs=&h=575&w=2330&sz=37&hl=en&start=1&um=1&itbs=1&tbnid=JBtX4aPzsd5g1M:&tbnh=37&tbnw=150&prev=/images?q=colgate+logo&um=1&hl=en&sa=X&tbs=isch:1,isz:l

MALL ACTIVATION

Bridgestone “Think Before You Drive”

• An initiative to spread awareness on Tyre safety measures• A month long activity which was executed at the high footfall malls at

Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway

• The event launched the safety anthem & official mascot of the brand• The activity was supported by media and well know celebrities from

Bollywood

Celebrations & Decors

Opening of 40 branches across

India

Dhanalakshmi Bank

Bike Pillion activity to announce

the opening of New branches of

Dhanalakshmi Bank

Celebrations for

BHARTI AXA Life

Insurance staff

Members – Delhi

Independence Day Celebration across branches of Dhanalakshmi Bank

THEME : JAI HO!!

The reception

Ganpati Celebration at HSBC Bank Branches

AIRCEL Store Launch – Décor

HSBC Durga Puja Branch – Décor

Gate Arch and Danglers were put

across

branches of HSBC in Eastern cities

STORE IN STORE ACTIVATION

Presents

TATA IndicomTwister Balls - In Shop

Contest Activation

In store - Loreal

Various thematic POWER EVENTS for Maybelline

Various thematic POWER EVENTS for Maybelline

White Perfect – Glam Shine Activity – Loreal ParisVarious thematic Beauty Studio Activities for Loreal Paris

Power Events for L’Oreal

Derma Genesis Set up – L'Oreal

Beauty Studio Set up – L'Oreal

CORPORATE ACTIVATION

Corporate Go Carting Championship

Ticket to Singapore Grand Prix

Corporate activity across cities

CITY FINALS

GRAND FINALE

GRAND FINALE

GRAND FINALE

FLOAT ACTIVATION

Sunfeast 10k marathon done for Kingfisher Airlines

Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London

sector covering 5 cities of Gujarat

Boomer Sign Your Team to Victory – 6 state Canter Promotion

Boomer Sign Your Team to Victory – 6 state Canter Promotion

AIRPORT ACTIVATION

Win A Car Promotion at Airports for DIAGEO

Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport

Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport)

5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.

SCHOOL ACTIVATION

Dabur – School Programme

LG School Cricket Campaign

Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival

School School ActivationActivation

AND MANY MORE …….

Force India Promotion at the MCDOWELLS

Derby in Mumbai

Premier of Delhi 6- PVR Priya (Delhi)

Joggers Park activity for Kotak Mahindra Bank

VLCC Health & Wellness Camp Joggers Park

Million Dollar Arm – Hunt for the Most Promising Pitcher

• Wrigley’s Boomer Bubble Blowing Championship – Highlighting our ability to handle turn key projects

– Winner of the Golden Key at the WOW Awards – New Property of the Year

Case Study

Case Study

Cluster Marketing Approach

Some Pictures of the Project

• Market grew by 2.8% post the activation

Market Share Growth