brainstorming - scamper method

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Brainstorming The SCAMPER method

Author: frank-calberg

Post on 25-Mar-2016




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The 7 parts of this brainstorm method includes: - Substitute. - Combine. - Add / adapt. - Modify / maximize / minimize. - Put to other use. - Eliminate. - Rearrange or reverse.


  • BrainstormingThe SCAMPER method

  • SubstituteCombineAdd / adaptModify / maximize / minimizePut to other useEliminateRearrange or reverse

  • Question # 1

    What can we substitute?

  • Examples of questions to ask

    What other purpose? What other values? What other products / services? What other competencies? What other technologies? What other methods? What other times? What other places? What other shapes / colours? What other components / materials / parts?

  • Question # 2

    What can we combine?

  • A keyboard combined with solar panels.

  • A closet combinedwith a mirror.

  • A table combined with a lamp

  • Questions to ask

    What technologies can be combined? What parts / materials can be combined? What people can be combined?

  • Question # 3

    What can we add or adapt?


    What can happen when a greenhouse is added to the roof of a supermarket or farmers market?

  • Questions to ask

    What ideas outside my field can I use / add? What products / services can I learn from? What people can I learn from? What different contexts can I put my concept in? Which extra function can be added? What photo or sound can be added? What color or form can be added?

  • Question # 4

    What can we modify, maximize and/or minimize?

  • Questions to ask

    What can be made larger / taller / bigger? What can be exaggerated / overstated? What can be made smaller / lighter? What can be duplicated / repeated? What can be increased in frequency?

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  • Question # 5

    What can weput to other use?

  • A butter holder put to other use as a soap holder

  • A bicycle put to other use as a wheelchair

  • How could improved bicycle infrastructure in cities be used to simultaneously help increase sales of shops? reduce congestion in cities? improve the environment?

  • Questions to ask

    What else can the product / service be used for? Who else can the product / service be used by? How would a child use it? An elderly person? How would people with diabilities use it? What new ways are there to use it in its current form? What other possible uses are there if its modified? Can I use it in other industries? Can I use it in other markets / places?

  • Question # 6

    What can we eliminate / subtract?


    A tree eliminated the need for a parasol.

  • What if lecture halls at university buildings were removed or redesigned as individual, quiet study booths, and/or workshop rooms for small groups?

  • Questions to ask

    What is nonessential or unnecessary? What would happen if it was made smaller? What would happen if which rules are eliminated? How can it be made more simple? How can it me made smaller / lower / shorter / lighter? What parts can be removed without changing its function? In which different parts could it be split?

  • Question # 7

    What can werearrange or reverse?

  • What if external people are involved in what companies do?

  • Questions to ask

    What can be moved? What can be arranged in a different way? What can be turned / twisted? What can be reversed / turned up side down?

  • Further sources of inspiration

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