Ava, Josh, Rebecca and Rachel.

Brains For Good

WHO? PARENTS AND BABYSITTERS.

WHAT DOES IT DO?IT HELPS YOU TO PUT A BABY TO BED WITH NO STRESS.

WHEN? WHEN YOU’RE BUSY.

WHERE?IN THE APPROPRIATE ROOM.

WHY? BECAUSE IT’S THE BEST APP FOR CHILDREN’S MOOD.

• People, who have problems with looking after a new born child, find it very difficult to know which story is the best to read or which food is the best to eat, or maybe what song relaxes their mood.

THE PROBLEM

• How do I get my baby happy?

• How can I get my child asleep?

PROBLEM QUESTIONS

• People who have the problem of putting children to bed, currently try to use their solution of reading a random story. But this does not work, because all children think that you must read the correct story to match their mood.

• Our key insight is that people need our app to help them overcome their problem.

• People who own children, currently try to use what they think would match their mood. But this does not work for everyone, because they still don’t know what story to read to a child .

• Our key insight is that people need a method of working out what is the best story to read, and our app can solve the problem.

KEY INSIGHT STATEMENTS

• My team, Brains for Good, is developing an app to help parents and people looking after kids to be able to solve the problem of a moody child, because you don’t read the right story. By taking a photo of your child, it will tell you what the mood is and it will give you an option of 12 story’s.

• My team brains for good, is developing an app to help the owners of children to solve the problem of not reading the right story or singing he right song. By providing an option to take a photo of your child and providing you to know what to read or play it , using the camera feature of your phone.

MINI ELEVATOR SPEECH

Meet Zoe,She's 33 years old and has trouble with putting her young one to bed. She's eager to find a cheap way of putting him to bed without a fuss. Facts • Owns an iPhone 5S.• Lives in New York, where she constantly looks after her

baby.• Becomes frustrated when her baby doesn’t approve the

story or song.

USER PROFILE

There our other things like this, but ours is unique , because we provide a film section that plays all little children's favourite TV programs just by paying an additional £0.99.

COMPETITORS OR OTHER SOLUTIONS

“ This app makes my life much more easier” “ It makes my baby go to bed without a fuss” It is as easy as counting one to two and you will have no more problems with sleep. You will be ready or the day!

As a user I would like mood monitor to update recently and have better specialities and most likely privacy settings. Overall, it is a great app for mothers, child minders and carers. This app would really change your life.

USER STORIES

BALSAMIQ

BUSINESS MODEL

MARKETING STRATEGY

• We hope you liked our app…

• From Ava, Josh, Rebecca and Rachel!

THANK YOU FOR WATCHING!