brain funding - melissa sabella
TRANSCRIPT
![Page 1: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/1.jpg)
The Brain versus
Your Funding
![Page 2: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/2.jpg)
agile builds…
Rich,
Shared,
Knowledge Structures
![Page 3: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/3.jpg)
versus
Sparse,
Poorly Matched,
Knowledge Structures
![Page 4: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/4.jpg)
Persistent Misconceptions
Versus
Evidence
![Page 5: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/5.jpg)
Chunking
Versus
A Mass of Information
![Page 6: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/6.jpg)
Elephants
Versus
Riders
![Page 7: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/7.jpg)
In Short…Slowly build knowledge structures > Strengthen important connection
Group concepts > Deliver in doses
Be aware of misconceptions > Patiently break them down
Appeal to the rational and the emotional > Offer an easy way to say yes
![Page 8: Brain funding - Melissa Sabella](https://reader035.vdocuments.mx/reader035/viewer/2022071909/55ccdb69bb61eb0d318b466c/html5/thumbnails/8.jpg)
Thank You
& keep in touch@msabella