br - branding - guidelines - eng - v 3 3€¦ · index 3 8 22 25 28 30 34 38 51 brand foundation...
TRANSCRIPT
![Page 1: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/1.jpg)
Brand Guidelines
v 3.3
![Page 2: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/2.jpg)
Index
38
22252830343851
Brand FoundationBrandColorsFonts
ImageryIcons
App IconsAdditional Elements
Templates
![Page 3: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/3.jpg)
Brand PositioningBrand PillarsBrand Personality
Brand Foundation
![Page 4: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/4.jpg)
This guide portrays the componentsof our identity system thatillustrate our brand.
All these components work togetherto create a representation of not onlythe BOSS Revolution brand,but of our customers’ “worlds.”
Used together, they createthe unique look and feelthat expresses our brand andconnects our customers towhat’s important to them.
Brand Foundation
![Page 5: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/5.jpg)
Our brand positioning,pillars, and personality
form the strategicfoundation of our brand.
They are the blueprint for allof BOSS Revolution’s
actions and communications.
Our brand positioning is a concise description of what makes our offerunique in the marketplace and relevant to our key audiences. It definesto whom we are trying to appeal, what makes our brand unique, andthe benefits our audience receives.
Being away from loved ones creates manychallenges. BOSS Revolution understandsthose challenges and provides you with safe,simple, and affordable ways to stay in touchand send money to your loved ones back home.We do that by offering you communication andfinancial products that not only simplify the wayyou live, but also allow you to stay connected toyour network back home, at all times. You are here,but you are also there. And BOSS Revolution isalways by your side. Unite Your WorldsSM.
5Brand Positioning
![Page 6: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/6.jpg)
Our brand pillars representour core beliefs. They help
us to achieve our purpose.The brand pillars representwhat we need to be known
for and the services weprovide our customers.
Keep these pillars in mind when developing your work.Think about how the activity
you are planning can use thepillars to guide the brand,
rather than using the specificwords to express your idea.
For communications pieces, also consider brand
personality — it workstogether with the brand pillars
to ensure our written ideas align with our positioning.
BelongingWe connect you and bring you closer to your lovedones, to the people in your network of relationships.
SecurityWe provide safe, affordable, and friendly experiences.
One step aheadWe respond to your ever-evolving needs.
Brand Pillars 6
![Page 7: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/7.jpg)
Brand personality is theexpression of a brand’shuman characteristics,
emotional or behavioral,that distinguish one brand from another.
Our brand personality and itsexpressions, both verbal and
visual, play a critical role indeveloping deep emotionalconnections with our target
audiences and in buildinglong-term brand loyalty.
Our brand personality is about communication.
HardworkingDriven
Warm Friendly Ambitious
ApproachableEnergeticDependable
Collaborative Surprising
Enthusiastic
Brand Personality 7
![Page 8: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/8.jpg)
Logo Generic with Slogan
Brand Components Vertical Horizontal
Brand ArchitectureMoney LogosTrademark SymbolsConstructionProtection AreasMinimum SizeSizes & ProportionsLogo FontsCorrect WritingIncorrect Uses
Brand
![Page 9: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/9.jpg)
Logo
Our logo is the heart of our visual identity. It represents
the connections between ourcustomers and their worlds.
It is a symbol for the kinds ofconnections our company,
products and services provide.Since our logo is one of our
most prominent visual assets,it’s important to use it correctly.
It’s the “face” of our company and often the first point of
connection with ourcustomers and partners.
9Generic with Slogan
![Page 10: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/10.jpg)
Brand Components
Generic.
Generic with tagline.
Logo for specificservice description
(sub brand).
10Vertical
![Page 11: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/11.jpg)
Exceptional Use.Only use this option when
the preferred one(previous page) is not
applicable due to space reasons.
Generic.
Generic with tagline.
Logo for specificservice description
(sub brand).
11Brand Components Horizontal
![Page 12: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/12.jpg)
Brand Architecture
BOSS Revolutiongeneric logo
(with or without tagline).
Logo for specific service description
(sub brand).
12
![Page 13: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/13.jpg)
Money Logos
Main logo - vertical.
Horizontal logo forexceptional use.
13
![Page 14: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/14.jpg)
Trademark Symbols 14
![Page 15: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/15.jpg)
Construction
The modules of the grid onwhich the brand is built, show
the relation and disposition of thebrand components. This relation
cannot be altered. To maintainthe integrity of the brand, it is
recommended to applyit from an original digital
file rather than recreating it.
15
![Page 16: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/16.jpg)
Protection Areas 16
A protection area is set to avoidinterferences and visual tensionand preserve the integrity of thebrand. This area keeps it away
from other brands, borders, texts,photographs, and illustrations.The area of brand protection is
defined by a module wecall “x”, where “x” equals the
height of the word “BOSS.”
![Page 17: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/17.jpg)
Minimum Size
To preserve the legibility of thebrand, do not reduce it to
less than the indicated size.
17
![Page 18: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/18.jpg)
Sizes & Proportions
The IDT brand +“Symbol of Trust”,
should be applied in a different corner, respecting
the BOSS Revolution brand. It’s size should not exceed 50%
of the BOSS Revolution brand.
18
![Page 19: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/19.jpg)
Logo Fonts
Impactabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;!?( )
Helvetica Neue LT Proabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;!?( )
19
![Page 20: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/20.jpg)
Correct Writing
When writing “BOSS Revolution”always capitalize the word
“BOSS”, and the letter“R” in Revolution.
BOSS Revolution
20
![Page 21: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/21.jpg)
Incorrect Uses
Don’t stretch or rotate.
Don’t change colors.
Don’t add, take out,or modify elements like
type, vector, or images.
21
![Page 22: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/22.jpg)
Main ColorsOther Colors
Colors
![Page 23: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/23.jpg)
Main Colors
Web: #e21b23Pantone: 1797 CCMYK: 0 100 99 4RGB: 226 26 35
Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0
Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255
Color version over lightor white background.
Web: #e21b23Pantone: 1797 CCMYK: 0 100 99 4RGB: 226 26 35
Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0
Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255
Color version over originalBOSS Revolution red.
23
![Page 24: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/24.jpg)
Other Colors
Web: #e21b23Pantone: 1797 CCMYK: 0 100 99 4RGB: 226 26 35
Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0
Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255
Color version over darkor black background.
Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0
Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255
Black and white version over dark or black
background.
Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0
Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255
Black and white versionover light or white
background.
24
![Page 25: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/25.jpg)
Print FontsDigital Fonts
Fonts
![Page 26: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/26.jpg)
Helvetica Neue LT Pro
Helvetica Neue LT ProCondensed
45 Light55 Roman65 Medium75 Bold85 Heavy95 Black
Print Fonts 26
47 Light Condensed57 Condensed67 Medium Condensed77 Bold Condensed87 Heavy Condensed97 Black Condensed
![Page 27: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/27.jpg)
Digital Fonts
Helvetica
Proxima Nova
27
LightRegularBold
Light
Light Italic
Regular
Regular Italic
Bold
Bold Italic
Extrabold
![Page 28: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/28.jpg)
Photographic Style
Imagery
![Page 29: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/29.jpg)
Photographic Style
The images will reflectthe users of BOSS Revolution,
and/or the services ofthe brand, always within
the personality traits of theBOSS Revolution brand:
DrivenHardworking
WarmFriendly
AmbitiousDependable
EnergeticApproachableCollaborative
SurprisingEnthusiastic
Photographs of people shouldreflect: "Here" immigrants living inthe US, users of the services (not
kids for instance). And "There"(their loved ones abroad). They
should have a natural feel,not perfectly styled, but also
neither dirty or rumpled. Lookingreal and within the grasp of
BOSS Revolution customers'lifestyles and aspirations.
29
![Page 30: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/30.jpg)
Icons
Icons - Branded Icons - Other 1 Icons - Other 2
![Page 31: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/31.jpg)
Icons - Branded
The icons on this pageare intended to be used
exactly as they are,to ensure consistency
across platforms.
PINLESS CALL ME MOBILE MOBILE APP
MOBILETOP UP
INTERNATIONALMOBILE TOP UP
DOMESTICMOBILE TOP UP
MOBILETOP UP CARD
BILL PAYMENT INTERNATIONALBILL PAYMENT
DOMESTICBILL PAYMENT
E-GIFT INTERNATIONALE-GIFT
DOMESTICE-GIFT
VISAPRODUCTS
VISA VIRTUALACCOUNT
PREPAIDVISA CARD
MONEYTRANSFER
31
![Page 32: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/32.jpg)
Icons - Other 1 32The icons on this page are intendedto be used as reference of the desired style.
![Page 33: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/33.jpg)
33Icons - Other 2 The icons on this page are intendedto be used as reference of the desired style.
![Page 34: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/34.jpg)
App “Calling” IconApp “Money” IconApp Icons in Use
App Icons
![Page 35: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/35.jpg)
iOS sizes:180px x 180px / 120px x 120px /
87px x 87px / 80px x 80px /58px x 58px
Android sizes:96px x 96px / 72px x 72px /48px x 48px / 36px x 36px
File formats:EPS / PNG / SVG
App “Calling” Icon 35
![Page 36: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/36.jpg)
iOS sizes:180px x 180px / 120px x 120px /
87px x 87px / 80px x 80px /58px x 58px
Android sizes:96px x 96px / 72px x 72px /48px x 48px / 36px x 36px
File formats:EPS / PNG / SVG
App “Money” Icon 36
![Page 37: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/37.jpg)
App Icons in Use 37
![Page 38: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/38.jpg)
Additional Elements
$1 BonusBR Mobile Mobile with message used as logo Guarantee Stamp
BR Club & BR Shield and Hero
Icon PatternsBR 10 Year MarkBR RewardsMost Valuable Plan (MVP)RAF ProgramProduct BarsSocial Media ButtonsApp Store Badges
![Page 39: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/39.jpg)
$1 Bonus 39
English.
Spanish.When writing about the App
in Spanish, use “el” Appor “la” Aplicación.
![Page 40: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/40.jpg)
40
English.
Spanish.
BR Mobile Mobile with message used as logo
![Page 41: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/41.jpg)
BR Mobile
English.
Spanish.
41Guarantee Stamp
![Page 42: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/42.jpg)
BR Club & BR
Shield & Hero.To be used when promotion is
not part of BR Club.
42
Shield & Hero.To be used when promotion is
part of BR Club.
Shield and Hero
![Page 43: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/43.jpg)
Icon pattern should be in blackor white, at 70% (suggested)
opacity over the preferredcolored background.
Icon Patterns 43
![Page 44: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/44.jpg)
BR 10 Year Mark 44
Version to be used over darkor black background.
Includes white outline.
Version to be used over lightor white background.
![Page 45: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/45.jpg)
BR Rewards 45
![Page 46: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/46.jpg)
Most Valuable Plan (MVP) 46
![Page 47: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/47.jpg)
RAF Program
Logo.
Icon.
47
![Page 48: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/48.jpg)
Products Bars
Bars for each productto be applied on
correspondingcommunication pieces.
48
![Page 49: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/49.jpg)
Social Media Buttons
Preferred buttons for print.
Preferred buttons for digital.
49
![Page 50: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/50.jpg)
App Stores Badges
English.
Spanish.
50
![Page 51: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/51.jpg)
Templates
PosterBrochurePrinted BannerDecalBR Consumer Website - Banner Homepage - Carousel - Desktop & Mobile
BR Mobile Website - Banner Homepage - Carousel - Desktop & Mobile Account Section - Desktop Account Section - Tablet Account Section - Mobile
EmailApp News FeedDigital Ad BannersBR KioskPOS - Digital DisplayTVC End FrameFacebookTwitter
![Page 52: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/52.jpg)
Poster
OIOIOI
IOIOIOOIOIOIOIOIOOIOIOIIOOIOOIIOIO IOIOIOIOIOIOOO IOIOIIOIOIOIOIOIOIOIOOOIOIOIOIIIOOIIOIOOIIOIOIOIIIOOIIOOIOIIOIIOIO
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus.
• IOIIOIOOOOIOIOIOIOI• IOIIOIOOOOIOIOIOIOI• IOIIOIOOOOIOIOIOIOI
Get our FREE App& get $1 for calls!*
Discretional:Flag or flags correspondingto the country or countries(if applicable).
Graphic(Over white, red,or other background).
Discretional:Red background optional.
BOSS Revolution logo.With tagline or with specific service description (see page 12).
App stores badges and social mediabuttons always on bottom right.App stores used only ifcorresponding service is available in the BR App.
Disclaimer.
IDT logo & BOSS Revolution URL
on bottom left.
See page 26 for fonts.Position of the headline
is discretional.
Discretional:Product bar with
corresponding icon anddescription of service
(see page 47).
52
11in x 17in – or – 18in x 24in
![Page 53: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/53.jpg)
BOSSREVOLUTIONMOBILE.COM
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus.
OIOIOIOIOIOOIOIOIOIOIOIOIO
Oioioioioioioioioioioioio
App stores badges and social mediabuttons alwayson bottom right.App stores usedonly if correspondingservice is availablein the BR App.
Discretional:Red, white, andor other background.
See page 26 for fonts.Position of the headline
is discretional.
Graphic(Over red, white,
or other background).
BOSS Revolution logo.With tagline or with
specific service description (see page 12).
Disclaimer &BOSS Revolution URL.
IDT logoon bottom left.
Ioioioioioioioioioioioioio ioioioioioioioioioioio• Ioioioioioioioioioioioioioioio• Ioioioioioioioioioioioioio• Ioioioioioioioioioioioioioioio• Ioioioioioioioioioioioioioioio
Brochure 53
10.875in x 8.375in(total)
Trifold
![Page 54: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/54.jpg)
Printed Banners 54
App storesbadges alwayson bottom right.App stores used only ifcorrespondingservice is availablein the BR App. And social media buttons,if applicable.
Disclaimer &BOSS Revolution URL.IDT logo on bottom left.
Graphic(Over red, white,or other background).
See page 26 for fonts.Position of the headlineis discretional.
BOSS Revolution logo.With or without tagline or with specific service description(see page 12).
OIOIOIOIOIOOIOIOIOIOIOIOIOOioioioioioioioioioioioio
4ft x 2ft
![Page 55: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/55.jpg)
Decal 55
See page 26 for fonts.
Generic BOSS Revolution logo.(see page 12).
6in
![Page 56: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/56.jpg)
BR Consumer Website - Banner
1710px x 570px - jpeg
IOOIOIOIOIOIOIOIOIOIOOIOIOOioioioioiooioioioioiooioioioioioioioioioiooioioioioioioioioioioioioioioioioioioioio
IOOIOIOIOIOIOIOIOIOIOOIOIOOioioioioiooioioioioiooioioioioioioioio
ioiooioioioioioioioioioioioioioioioioioioioio
See page 27 for fonts.
Area free of content.
Graphic.
Safe area(text should notbe over navigationelements).
56Homepage - Carousel - Desktop & Mobile
570px x 855px - jpeg
![Page 57: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/57.jpg)
257 px
5px
207px188.5px
9.25px
9.25px
238px
9.5
px
9.5
px
Banner Size: 257px X 207px Content Area: 238px X 188.5px
BR Mobile Website - Banner 57Homepage - Carousel - Desktop & Mobile
368px
736px
258px
37px
368px59px
59px
854px
37px
Banner Size: 854px X 332px Content Area: 736px X 258px
HOME RATES SAVINGS COVERAGE PHONES JOIN US HELP ENG LOG IN
IOOIOIOIOIOIOIOIOIOIOOIOIOOioioioioiooioioioioiooioioioioioioioio
ioiooioioioioioioioioioioioioioioioioioioioio
See page27 for fonts.Preferredfor BR Mobile:Proxima Nova
Graphic.
IOOIOIOIOIOIOIOIOIOIOOIOIOOioioioioiooioioioioiooioioioioioioioio
ioiooioioioioioioioioioioioioioioioioioioioio
ENG LOG IN
![Page 58: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/58.jpg)
ioioioioioioioioioioIoioioioioioioi
IOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIIOIOIOIOIOIOIOIOIOIOIOIOI
See page 27 for fonts.Preferred for BR Mobile:Proxima Nova
Graphic(Over red, white orother background).
App stores badges.
475px × 430px - png
58Account Section - DesktopBR Mobile Website - Banner
![Page 59: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/59.jpg)
375px × 430px - png
ioioioioioioioioioioIoioioioioioioi
IOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIIOIOIOIOIOIOIOIOIOIOIOIOI
59BR Mobile Website - Banner Account Section - Tablet
See page 27 for fonts.Preferred for BR Mobile:Proxima Nova
Graphic(Over red, white orother background).
App stores badges.
![Page 60: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/60.jpg)
768px × 430px - png
ioioioioioioioioioioIoioioioioioioi
IOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIIOIOIOIOIOIOIOIOIOIOIOIOI
60BR Mobile Website - Banner Account Section - Mobile
See page 27 for fonts.Preferred for BR Mobile:Proxima Nova
Graphic(Over red, white orother background).
App stores badges.
![Page 61: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/61.jpg)
Lorem ipsum dolor sit amet. Can't see our images? Click here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus. Sed mollis sed orci vitae molestie. Maecenas efficitur maximus magna. Vivamus nisl quam, luctus vitae dui venenatis, finibus facilisis arcu. Sed porttitor, quam non mollis pharetra, massa elit imperdiet mauris, ut tempor diam odio a magna. Donec ut magna sit amet ipsum rutrum euismod eget non eros. Quisque congue ipsum eget erat dictum, et porttitor risus ornare. Praesent vitae nibh ac ex fermentum porta. Maecenas consectetur, tortor accumsan gravida volutpat, lacus nibh maximus nisl, ac sodales diam neque at augue. Vivamus et risus eu nibh porta faucibus a id massa. Ut quam massa, blandit non posuere consequat, dignissim in libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris at faucibus odio. Nullam ac scelerisque tortor, at accumsan quam. Cras aliquet ex sed lacus
elementum, at eleifend nisl aliquet. Praesent interdum sem non velit pellentesque congue.www.bossrevolution.com. Service provided by IDT Domestic Telecom.
OIOIOIOIOIOIOIOIO
IoioioioioioioioioioioioiIOIOIOIOIOIOIOI
IOIOIOIOIO
Get our FREE App & get $1 for calls!*
Snippet.
Discretional:Logo on top left.
See page 27 for fonts.No white text on emails.
See page 27 for fonts.No white text on emails.
App Stores Badges
Disclaimers.
Social Media buttons.
“Click here” message.
600px width
See page 27 for fonts.CTA button always
with rounded cornersand above the fold.
IDT Logo.
61
![Page 62: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/62.jpg)
App News Feed
Ioioioioioioioioioioioioioioio
IOIOIOIOIOIOIOIOIOIOI
Ioioioioioioioioioioioioioioioioioioioio
600px x 450px - png
See page 27 for fonts.
Graphic(Over red, white orother background).
62
![Page 63: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/63.jpg)
Digital Ad Banners
300px x 250px
OIOIOIOIOIOIOOIOIOIOIOIOIOOioioioioioioiooioioioioioioio
Oioioiooioioioioioio
oioioioio
OIOIOIOOIOIOIOIOOIOIOIO OIOIO
OIOIOIOIOIOIOIOIOOIOIOIOIOIOIOIOOioioioioioioioioioioioioioioioioioioio
640px x 100px
OIOIOIOIOIOIOIOIOOIOIOIOIOIOIOIOOioioioioioioioioioioioioioioioioioioio
320px x 50px
OIOIOIOIOIOIOIOIOOIOIOIOIOIOIOIOOioioioioioioioioioioioioioioioioioioio
336px x 280px
OIOIOIOIOIOIOOIOIOIOIOIOIOOioioioioioioiooioioioioioioio
See page 27for fonts.
160px x 600px728px x 90px
63
![Page 64: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/64.jpg)
BR Kiosk
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus. Sed mollis sed orci vitae molestie. Maecenas efficitur maximus magna. Vivamus nisl quam, luctus vitae dui venenatis, finibus facilisis arcu. Sed porttitor, quam non mollis pharetra, massa elit imperdiet mauris, ut tempor diam odio a magna. Donec ut magna sit amet ipsum rutrum euismod eget non eros. Quisque congue ipsum eget erat dictum, et porttitor risus ornare. Praesent vitae nibh ac ex fermentum porta. Maecenas consectetur, tortor accumsan gravida volutpat, lacus nibh maximus nisl, ac sodales diam neque at augue. Vivamus et risus eu nibh porta faucibus a id massa. Ut quam massa, blandit non posuere consequat, dignissim in libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris at faucibus odio. Nullam ac scelerisque tortor, at accumsan quam. Cras aliquet ex sed lacus elementum, at eleifend nisl aliquet. Praesent interdum sem non velit pellentesque congue.
OIOIOIOIOIOIOIOIOIOI
OioioioioioioioioioioioioiIoioioioioioioioio
IoioioioioioioioioioioioioioioioioIoioioioio
Full banner page1280px x 860px - png, gif, or svg
Main screen banner1200px x 100px - png, gif, or svg
See page 27 for fonts.
See page 27 for fonts.CTA button alwayswith rounded corners.
Disclaimer, IDT logo,and
BOSS Revolution URL.
IOIOIOIOIOIOIOIOIO
OIOIOIOIOIOIOIOIOIOI
OioioioioioioioioioioioioiIoioioioioioioioioioioioioioioioioioioioioioioioioIoioioioio
See page 27 for fonts.
Corners are roundedautomatically with
a 10px radius.
Graphic(Over red, white orother background).
Graphic(Over red, white orother background).
64
App stores badges and social media buttons always on bottom right. App stores used only ifcorresponding service is available in the BR App.
Get our FREE App & get $1 for calls!*
![Page 65: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/65.jpg)
POS - Digital Display
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus. Sed mollis sed orci vitae molestie. Maecenas efficitur maximus magna. Vivamus nisl quam, luctus vitae dui venenatis, finibus facilisis arcu. Sed porttitor, quam non mollis pharetra, massa elit imperdiet mauris, ut tempor diam odio a magna. Donec ut magna sit amet ipsum rutrum euismod eget non eros. Quisque congue ipsum eget erat dictum, et porttitor risus ornare. Praesent vitae nibh ac ex fermentum porta. Maecenas consectetur, tortor accumsan gravida volutpat, lacus nibh maximus nisl, ac sodales diam neque at augue. Vivamus et risus eu nibh porta faucibus a id massa. Ut quam massa, blandit non posuere consequat, dignissim in libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris at faucibus odio. Nullam ac scelerisque tortor, at accumsan quam. Cras aliquet ex sed lacus elementum, at eleifend nisl aliquet. Praesent interdum sem non velit pellentesque congue.
IOIOIOIOIOIOIOIOIOIO
IoioioioioioioioioioioioioioioioIoioioioioioioioioioioioioioioioioioioioiooioioioioioioioioioio
Ioioioioioioioioioioioioioioio
IOIOIOIOIOIOIOIOIOIOI
Ioioioioioioioioioioioioioioioioioioioio
1024px x 768px - jpeg
1366px x 768px - jpeg
Get our FREE App & get $1 for calls!*
See page 27 for fonts.
Graphic(Over red, white orother background).
Graphic(Over red, white orother background).
Disclaimer,IDT logo,
andBOSS Revolution
URL.
See page 27 for fonts.
65
App stores badges and social media buttons always on bottom right. App stores used only ifcorresponding service is available in the BR App.
![Page 66: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/66.jpg)
#ioioioioioioioio
Alternative logo styles.
– No fist for small instances –
Logo withtagline.
Social media hashtagor any other
corresponding information.See page 27 for fonts.
Disclaimer with IDT logoand BOSS Revolution URL.
App Store badges,and social media buttons,
if applicable.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus.
Get our FREE App& get $1 for calls!*
TVC End Frame 66
![Page 67: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/67.jpg)
Facebook 67
BOSS Revolution
Images withless than 20% text
perform better.
Discretional:BOSS Revolution logo, Generic.
See page 27 for fonts.
When writing“BOSS Revolution”
always capitalizethe word “BOSS”,
and the letter“R” in Revolution.
![Page 68: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/68.jpg)
Twitter 68
BOSS Revolution @BOSS Revolution
Discretional:BOSS Revolution logo, Generic.
When writing“BOSS Revolution”
always capitalizethe word “BOSS”,
and the letter“R” in Revolution.
![Page 69: BR - Branding - Guidelines - Eng - v 3 3€¦ · Index 3 8 22 25 28 30 34 38 51 Brand Foundation Brand Colors Fonts Imagery Icons App Icons Additional Elements Templates](https://reader034.vdocuments.mx/reader034/viewer/2022042221/5ec7869e9c7238129c481051/html5/thumbnails/69.jpg)
Thank You