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    VISION & MISSION ANALYSIS

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    ICICI BANK

    Vision:

    To be the leading provider of financial services in India and a major global bank.

    Mission:

    We will leverage our people, technology, speed and financial capital to:be the banker of first choice for our customers by delivering high quality, world-classproducts and services.

    expand the frontiers of our business globally.

    play a proactive role in the full realisation of Indias potential.

    maintain a healthy financial profile and diversify our earnings across businesses andgeographies.

    maintain high standards of governance and ethics.

    contribute positively to the various countries and markets in which we operate.

    create value for our stakeholders.

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    Technology : Finacle as technology partner .

    Finacles future-proof technology, best-of-breed

    retail and corporate banking features, scalablearchitecture and proven implementation track

    record, [email protected], womens account.

    Customers : Teradata solutions focuses on CRM ,

    mobile phone as virtual wallet, social events,ATMs for virtually challenged, The behavior

    explorer

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    Public image : ICICI bank tries to save its face

    on complaints of rowdism by recovery agents

    Products/services : ICICI Bank has tied up a

    German bank BayernLB for providing services in

    treasury, capital markets, syndicated loans, trade

    finance and cash management.

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    Philosophy: ICICI foundation for inclusive

    growth, Read to lead , microfinance initiatives,

    Disha counseling , go green

    Concern for employees : welcome-kit, money

    multiplier, bureau de change, demat services

    Profitability and growth : posted a 43% rise in

    PAT and maintained NPA despite perceived

    economic slowdown

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    AXIS BANK

    Vision

    To be the preferred financial solutions provider excelling in customer

    delivery through insight, empowered employees and smart use oftechnology

    Mission

    Customer service and product innovation tuned to diverseneeds of individual and corporate clientele.

    Continuous technology up gradation while maintaining humanvalues.

    Progressive globalization and achieving international standards.

    Efficiency and effectiveness built on values.

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    Technology : the only bank in India with high-end

    software i.e. finacle 10.20 used for banking

    purpose.

    Customer: priority banking, segregation of

    customer, cash pick up and drop at home

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    Public image :"Bank of the Year India" Award

    by the UK based magazine "The Banker" .

    Business Leadership Awards 2011

    Products/services: Encash 24, Power salute,

    power homes, power drive

    Employees: best HR practices, rewards and

    recognition, financial assistance to dependent

    members, sponsor higher studies to employees.

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    Markets: Global presence. Braches in saudi

    arabia, singapore,

    Societal values : AXIS foundation , AXIS CARE

    group, hired schools for physically challenged

    children with Nav Bharat Jagriti Kendra

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    HSBC BANK

    The HSBC Group serves around 100 million customers worldwide

    through around 8,000 offices in 87 countries and territories in Europe,

    the Asia-Pacific region, the Americas, the Middle East and Africa.With

    assets of some USD 2,418 billion at 30 June 2010, HSBC is one of the

    worlds largest banking and financial services organisation. HSBC is

    marketed worldwide as the worlds local bank

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    MISSION AND VISION

    "We aspire to be one of the world's great specialistbanking groups, driven by commitment to our corephilosophies and values

    Leading in our chosen marketsDelivering an outstanding client experience based onexcellence in sales, services and solutionsAchieving a superior, ethically based, long-term

    return for our shareholdersBuilding highly motivated, high-performance teamsCreating a challenging, rewarding and fun workenvironment

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    Technology- provides 24 hour bankingservices through an extensive network of

    155 in-branch and off branch ATMs, PhoneBanking through an integrated ContactCentre, SMS alert services on mobile phoneand internet banking available atwww.hsbc.co.in. Trade and corporate

    banking services are offered with real-timeaccess to a centralized information databaseand the Group also has a state-of-the-arttreasury dealing system.

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    Global banking :Export Credit Agency (ECA)

    financing is being considered by customers and

    the GB team works closely with the projectexport finance teams, both onshore and

    offshore, to provide structured solutions

    Products/services : HSBC advance platinum debit

    card ,financial planning services, home loan

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    Components

    Customers Yes Yes No

    Products/services Yes Yes Yes

    Technology Yes Yes Yes

    Concern for publicimage Yes Yes Yes

    Concern for

    employees

    Yes Yes Yes

    Survival, growth and

    profitability

    Yes No

    No

    Markets Yes Yes Yes

    Philosophy No No Yes

    Self Concept

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    THANK YOU!!!