BPO Future Forward: 6 SEM Approaches to Boost Online Sales

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  • @Infosys_bpo #SCM

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES

  • @Infosys_bpo #SCM

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES

    Online advertising campaigns have compelling benefits low investment, increased brand awareness, and greater volume of

    sales. However, organizations often struggle to achieve maximum return on investment (ROI) from online ads because of poor campaign conversions. Here are 6 approaches to optimize

    online ad campaigns, which in turn increase online sale conversions.

  • @Infosys_bpo #SCM

    1

    Focus on placing important product information, links,

    and offers prominently. Provide

    easy navigation to key pages

    2

    Ensure that the three steps of content

    authoring, updating, and administrating

    are followed correctly

    DESIGN AUSER-FRIENDLY

    WEBSITE

    PUBLISH GOOD QUALITYAND RELEVANT

    WEBSITE CONTENT

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES

    20% 30%60%

  • @Infosys_bpo #SCM

    3Understand the

    business need for online campaigns

    and products target audience before

    setting up campaigns; also

    analyze features of various SEM tools

    before deciding on the best-fit option

    4

    Set up campaigns using appropriate

    bids, budgets, advertisement

    groups, and advertisements. Also

    ensure that every advertisement has relevant keywords

    UNDERSTAND BASICCAMPAIGN

    PARAMETERS

    SET UP CAMPAIGNSUSING

    THE RIGHT MIX

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES

  • @Infosys_bpo #SCM

    5

    Ensure that advertisements have

    high page ranks tweak advertisement

    quality, keywords and bids to get a

    higher advertisement rank

    6Track campaign

    performance using analytics, conversion

    optimizers and performance reports on a regular basis

    tweak components if end-user interests and competition

    have reduced performance

    CHECK ADVERTISEMENTRANKS PERIODICALLY

    MONITORPERFORMANCE

    REGULARLY

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES

  • @Infosys_bpo #SCM

    FIND OUT MORE

    READ

    Blog post

    READ

    White Paper

    Network with industry leaders at InfosysBPO.com/community

    InfosysBPO.com/BPOFutureForward

    VIEW

    Infographic

    6 search engine marketing (SEM) approaches to boost online sales

    THE SALES AND FULFILLMENT (S&F) SERIES