BPO Future Forward: 6 SEM Approaches to Boost Online Sales

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<ul><li><p>@Infosys_bpo #SCM</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p></li><li><p>@Infosys_bpo #SCM</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p><p>Online advertising campaigns have compelling benefits low investment, increased brand awareness, and greater volume of </p><p>sales. However, organizations often struggle to achieve maximum return on investment (ROI) from online ads because of poor campaign conversions. Here are 6 approaches to optimize </p><p>online ad campaigns, which in turn increase online sale conversions.</p></li><li><p>@Infosys_bpo #SCM</p><p>1</p><p>Focus on placing important product information, links, </p><p>and offers prominently. Provide </p><p>easy navigation to key pages</p><p>2</p><p>Ensure that the three steps of content </p><p>authoring, updating, and administrating </p><p>are followed correctly</p><p>DESIGN AUSER-FRIENDLY</p><p>WEBSITE</p><p>PUBLISH GOOD QUALITYAND RELEVANT</p><p>WEBSITE CONTENT</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p><p>20% 30%60%</p></li><li><p>@Infosys_bpo #SCM</p><p>3Understand the </p><p>business need for online campaigns </p><p>and products target audience before </p><p>setting up campaigns; also </p><p>analyze features of various SEM tools </p><p>before deciding on the best-fit option</p><p>4</p><p>Set up campaigns using appropriate </p><p>bids, budgets, advertisement </p><p>groups, and advertisements. Also </p><p>ensure that every advertisement has relevant keywords</p><p>UNDERSTAND BASICCAMPAIGN</p><p>PARAMETERS</p><p>SET UP CAMPAIGNSUSING</p><p>THE RIGHT MIX</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p></li><li><p>@Infosys_bpo #SCM</p><p>5</p><p>Ensure that advertisements have </p><p>high page ranks tweak advertisement </p><p>quality, keywords and bids to get a </p><p>higher advertisement rank</p><p>6Track campaign </p><p>performance using analytics, conversion </p><p>optimizers and performance reports on a regular basis </p><p>tweak components if end-user interests and competition </p><p>have reduced performance</p><p>CHECK ADVERTISEMENTRANKS PERIODICALLY</p><p>MONITORPERFORMANCE</p><p>REGULARLY</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p></li><li><p>@Infosys_bpo #SCM</p><p>FIND OUT MORE</p><p>READ</p><p>Blog post</p><p>READ</p><p>White Paper</p><p>Network with industry leaders at InfosysBPO.com/community</p><p>InfosysBPO.com/BPOFutureForward</p><p>VIEW</p><p>Infographic</p><p>6 search engine marketing (SEM) approaches to boost online sales</p><p>THE SALES AND FULFILLMENT (S&amp;F) SERIES</p></li></ul>