bpcc trade poland presentation 01 16
TRANSCRIPT
Poland, It’s Bigger Than You’d Expect!
8th largest EU economy
Fastest growing EU economy
6th largest EU population
2.5 hours away from the UK
€80bn EU investment to 2020
Average salary 70% of EU
Market Entry Strategies – Konrad Kubacki
Market Awareness
Price sensitive
Polish-language essential
Post-communist mentality, kind of
Polish consumers are different
Perception of UK - expensive, rightly
Poland distributors not always what you might think
Patchy penetration and region development
Companies That Suceed
Have a budget and a team
Have the time to focus
Are willing to be flexible
Visit, visit, visit
Are persistent
Back their brand with promotion
Long-term approach
Have the right product
1. Genuine people who want to do business
2. Direct in approach and sometimes blunt
3. Intelligent and smart in business
4. A little more formal than UK and like titles and handshakes
5. Like UK and UK products (but not if the price is not right)
6. Not much cultural variation
Impressions of Polish People
BPCC Trade
16 business consultants
In partnership with UK Trade & Investment
Access to BPCC network
Helping 1000+ exporters a year
Delivering 100+ market entry projects a year
Unique Trade CRM system
COBCOE Excellence in Trade Development Award 2015
Some Of Our Clients
• Harris identified Poland as the big potential market
• Engaged with us to help diagnose route to market
• Introduced to pre-qualified potential clients
• In the first stage to major retailers
• In the second stage to distributors
• Working on B2C & B2B marketing strategy to build brand and suppport sales growth
LG Harris
Why are we here?
Why?
www.trade.bpcc.org.pl
@LukaszLemke
@BPCC_Trade
Łukasz LemkeBusiness Consultant