bottree bling-your-blog

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Post on 11-Nov-2014

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'Blinging' your blog with hotwords - popular keywords - is an important way to generate traffic and get found online. But how do you know what words to choose and how can you tell if the impact is worth the effort? We'll show you!

TRANSCRIPT

  • 1. BOTTREE DIGITAL
    SERVICES:
    Get found!
    @bottree
    www.bottree.com
    Facebook.com/bottree
    www.slideshare.net/bottree
  • 2. About Bottree: Experience
  • 3. BOTTREE DIGITAL SERVICES:
    YOUR GOOGLE PARTNER
  • 4. Our Newest service: LAMP
    Local
    Awareness &
    Marketing
    Program
  • 5. BOTTREE DIGITAL SERVICES SUITE: 360 MARKETING
  • 6. BlingYour Blog With Hotwords
    Get Found
  • 7. Agenda / Plan for Today
    Choosing topics
    Choosing hotwords for titles and content
    Tips on optimizing your blog so you get found
    Conversation tools
  • 8. Some Definitions
    Bling: something that sparkles. Something that makes you stand out.
    Blog: A place where you create content online. My online version of this is a blog post.
    Hotwords: Keywords, but keywords that are 'hot' or popular and terms that can help you pull traffic to your web site, ecommerce project, research, etc.
  • 9. Wheres My Traffic?
    =
  • 10. Why hotwords?
    Billions of searches are done EVERY DAY
    Hotwords = Traffic
    Traffic = Leads
    Traffic = Vanity
    Traffic = Ad Revenue
  • 11. Research: Search Has Changed
    Youre now QUALIFYING your searches more
    Book retailer books londonontario
    gardening planting heritage tomatoes
  • 12. Picking topics & Hotwords
    Universal:
    http://www.google.com/trends/hottrends
    Canada:
    http://www.google.ca/trends
    NOTE TO BILL: THIS IS WHERE YOU SHOULD GET SUGGESTIONS FROM THE AUDIENCE AND DO A LIVE EXAMPLE
  • 13. Using Googles Keyword Tool
    https://adwords.google.com/select/KeywordToolExternal
    Title suggestion: Radioheads Creep is the Best Song Ever
  • 14. Topic & Keyword Options
    LOADS OF OPTIONS TO WORK FROM
  • 15. Optimizing Tips for Your Hot Blog
    Keyword density
    A ballpark range is 10-14%
    Make sure your title includes your hotwords and keywords
    Add hotwords to your URL
    Include your hotwords in your description and keyword tags
    Create tags with your blog article that are also your hotwords
    Alt tags for images
    Linking: include full text when linking to other articles
  • 16. Search Bling Your Blog With Hotwords (Early April, 2010)
    • First listing!!
    • 17. But not much for results, right?