bot retreat april 2013 final1
TRANSCRIPT
Focus on the FutureUSM Board of Trustees‘ Retreat
Looking Back
Today‘s Conditions
Focus on the Future
Overview
History & Background
It is wisdom to
pause, to look back
and see by what
straight or twisting
paths we have arrived
at the place we find
ourselves.‖- Mother Xavier Ross
History & Background Fiscal Years 2000-2005
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
2000 2001 2002 2003 2004 2005Revenue Expenses Special Gift
Expenditures exceeded
revenues by $3.3 million.
Expenditures will exceed
revenues by $1.8 million.
Operating Results
FOCUS
2006 Strategic Plan
A new focus: Health Sciences and Fiscal Stability
Health Sciences
2006 Strategic Plan
2006 Strategic Plan
Nursing Programs
Traditional on-campus BSN
RN-to-BSN
Accelerated BSN
MSN
Health Sciences
2006 Strategic Plan Health Sciences
0
50
100
150
200
250
Fall '09 Fall '10 Fall '11 Fall '12
RN-to-BSN
Pre-nursing
Accel. BSN
UG Nursing
Nursing Programs Enrollment
2006 Strategic Plan
Stefani Doctor of Physical Therapy
Director Mark Horacek
hired in August 2009
Health Sciences
Program granted CAPTE
candidacy in May 2012.
2006 Strategic Plan
DPT Program Enrollment
Health Sciences
0
20
40
60
80
100
120
SU '12 SU '13 SU '14
Projected
Projected
2006 Strategic Plan
Health Information Management (HIM)
Director Don Kellogg hired in
March 2012
In accreditation candidacy status
with CAHIIM (HIM program
accrediting body)
Health Sciences
2006 Strategic Plan
HIM Program Enrollment
Health Sciences
0
2
4
6
8
10
12
14
16
18
20
Fall '12 Fall '13 Fall '14Projected
Projected
2006 Strategic Plan
Total Health Sciences Enrollment
Health Sciences
0
50
100
150
200
250
300
350
Fall '09 Fall '10 Fall '11 Fall '12
RN-to-BSN
Pre-nursing
UG Nursing
Accel. BSN
DPT
HIM
2006 Strategic Plan
Growth in Related Science Programs
Biology is now the second most
popular major at USM, behind only
nursing
Med School success stories:
John Cothern and Tawana Evans
Health Sciences
Fiscal Stability
2006 Strategic Plan
2006 Strategic PlanFiscal Stability
Operating Results (FYE 2006-2013)
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
22,000,000
2006 2007 2008 2009 2010 2011 2012 2013Revenue Expenses Special Gift
Expenditures exceededrevenues by $1.5 million.
Revenues exceededexpenditures by $447,000.
Expenditures will exceedrevenues by $1.1 million.
2006 Strategic PlanFiscal Stability
Undergraduate Main Campus Enrollment Growth
0
50
100
150
200
250
300
350
400
450
500
550
2005 2006 2007 2008 2009 2010 2011 2012Fall Semester
FRESHMEN
NEW TRANSFERS
116 Freshmen
Total Full-Time, Main Campus Enrollment hasincreased by 181, or 50%, from Fall 2005 to 2012.
TOTAL
199 Total New Students
2006 Strategic Plan
Total EnrollmentFiscal Stability
0100200300400500600700800900
1,0001,1001,200
2005 2006 2007 2008 2009 2010 2011 2012Fall Year
839
1,047993
1,073
957886
1,189
Doctorate
FT Undergraduate
PT Undergraduate
OPC Grad
All Online
Online Program began in FYE 2007.
Total student headcount increased by 372,or 46%, from Fall 2005 to Fall 2012.
817
2006 Strategic PlanFiscal Stability
Other New Programs
Cheer & Dance – Nearly 20 new students
Cross Country/Track & Field – Over 30 new students
Online Programs
2006 Strategic PlanFiscal Stability
Online Programs Enrollment
0
50
100
150
200
250
300
350
400
Fall '09 Fall '10 Fall '11 Fall '12 Fall '13
Projected
2006 Strategic PlanFiscal Stability
Fall 2012 Enrollment Populations
573
151
150
116
162
37
FT Undergraduate
PT Undergraduate
Online Undergraduate
OPC Graduate
Online Graduate
Doctorate
Full-Time Undergraduate enrollmentis about 48% of total enrollment for
the Fall 2012 Semester.
Graduates
Undergraduates
2006 Strategic PlanFiscal Stability
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,0008,000,0009,000,000
10,000,00011,000,00012,000,00013,000,00014,000,00015,000,00016,000,00017,000,000
2006 2007 2008 2009 2010 2011 2012 March 2013Restricted Unrestricted Transfer
The restricted endowment portion has increased from $6.1 million to $12.6
million, or 107%, from FYE 2006 to March $3.4 million
$16,407,221
Endowment Growth
2006 Strategic PlanImproved Facilities
McGilley Field House Berkel Residence Hall
New Construction
2006 Strategic PlanImproved Facilities
Renovations
Mead HallNursing
Student Services
Berchmans HallHealth Sciences
REFOCUS
2011 Strategic Plan
Health Sciences
Improved Retention
Facilities and Technology Infrastructure
2011 Strategic PlanImproved Retention
Improving Retention Rates
First-time Full-time Freshmen
Fall 2011 – 52%
Fall 2012 – 65%
Fall 2013 goal – 70%
2011 Strategic PlanImproved Retention
Athletes‘ GPA
Athletes with a
GPA above 3.0
Fall 2010: 50%
Fall 2012: 61%
Athletes with a
GPA below 1.9
Fall 2010: 15%
Fall 2012: 8%
2011 Strategic PlanFacilities and Technology Infrastructure
Berchmans as Health Sciences Headquarters
Utilizing ‗The Cloud‘
Classroom Technology
FOCUSon
TODAY
Current Environment
Massive Open Online Courses
MOOCs
MOOCs
What are they?
New web-based tools/ ―platforms‖
What distinguishes them from traditional classes
and makes them attractive?
Unlimited enrollment, name recognition, and
cost – they are free!
MOOCs
Four Comments on Those Observations
1. The originators are not accrediting their own courses
2. The originators were individual professors
3. Remaining free is not going to be sustainable
4. The completion rate is between 5% and 10%
MOOCs
Three Explanatory Notes
1. Most are asynchronous
2. A few are moving in a synchronous direction
3. Completion rate at 5% to 10%
MOOCs
Who Are They?
Coursera
edX
Udacity
MOOCs
The Promise and the Apparent Reality of MOOCs
MOOCs will transform teaching and learning
―The revolution is not about IT. It is about teaching
and learning.‖
MOOCs
The Promise and the Apparent Reality of MOOCs
Although still a ―moving target‖ and not fully
matured, MOOCs are not proving to be a disrupter, but
rather ―just one spice among many online education
spices.‖
The challenge of picking what spice or spices to use
MOOCs
Who Are the Biggest Users of MOOCs?
People living outside the US
Among US students:
– Non-traditional students
• Not enrolled in a degree program
• Seeking to enhance their skills
• Just intellectually curious
MOOCs
What Schools are Most Likely to be Affected, If Any?
Potentially most affected: small, marginal, independent colleges
Least likely: selective, well-established independent colleges
Somewhere in the middle: the publics, including community
colleges
The California State University System Experiment
MOOCs
Some Unresolved Issues
Where do MOOCs appear to be heading?
Political pressure to expand educational opportunities and
contain costs – will MOOCs fill the bill?
The illusion of name brand
Future costs
MOOCs
Other Considerations
Employer Responses
Accreditors
State Authorization
MOOCs
MOOCs May Already Be Yesterday‘s News
A note on competency-based learning
What is it?
What are its potential advantages?
Western Governors University
Southern New Hampshire University
What are the potential liabilities?
MOOCs
Recommended Resources
―What you need to know about MOOCs‖ on the Chronicle of Higher Education websitehttp://chronicle.com/article/What-You-Need-to-Know-About/133475
Current EnvironmentStudent Loan
Bubble Putting
Hundreds of
Colleges at Risk— Business Insider | August 2012
Colleges take extreme cost-cutting measures— CNN Money | March 2012
Does It Still Make
Sense to Borrow to
Pay for College?— The Daily Ticker | April 2012
Strategic EnrollmentTraditional Enrollment Planning
Annual Scope
Focus on the Admissions Department
Administration
AthleticsAdmissions Academics
Strategic EnrollmentFiscal
Plan
Enrollment
Plan
Research
Plan
Facilities
Plan
Technology
Plan
Fundraising
Plan
Academic
Plan
Student Affairs
Co-Curricular Plan
MISSION
Strategic Enrollment
Welcome Rob Baird
The Imperative of Strategic Enrollment Planning
Rob Baird
Senior Vice President and Principal
Why Plan?
What will be necessary to change in our enrollment processes, priorities and
systems to achieve our enrollment goals and respond to the institutional strategic
plan within an ever changing environment?
Increasing enrollment? Improving gross and net revenue? Filling under enrolled programs? Improving geographical representation? Improving diversity Improving retention Attracting better qualified students
(more likely to persist) Improving efficiency and effectiveness of operations? Determining and responding to program demand locally, regionally, and/or
nationally Improving awareness, image, and perception of the institution? Professional staff development and ongoing training in state-of-the-art enrollment
management practices? Introducing and enhancing the ‘breakthrough enrollment technologies and
systems?” Other
Key Questions to Consider
My institution has a written, long-
range strategic enrollment plan
Percent of respondents in agreement
Type of institution YesYes and it’s of
excellent quality*
Four-year private 69.5% 18.0%
Four-year public 64.6% 23.1%
Two-year public 61.4% 4.5%
*Indicates the percentage of respondents
who rated the quality of their plan “excellent”
as opposed to “good,” “fair,” “poor,” or “no” (nonexistent)
© 2011 Noel-Levitz, Inc.2011 Marketing and Student Recruitment Practices at Four-
Year and Two-Year Institutions
Nearly 40 years; 60+ consultants; 500 years experience; 2,700 campuses served
Noel-Levitz Partnership Funnel
Understanding the changing landscape
Six megatrends facing higher education
Enrollment growth will slow
Demographic shifts
Retention and completion pressures
will intensify
Changing economic model
Impact of technology on
communicating with students
Managing new learning modalities
Higher education’s compounded annual growth rates is expected to drop by 39 percent
from 1.8 to 1.1 percent
5.6% 1.1%
1963-1980 1980-2009 2009-2020
1.8%
NCES Projections of Education Statistics to 2020 ( 2011); p. 62
We are at the beginning of a long slump for future freshman classes
4,200,000
4,300,000
4,400,000
4,500,000
4,600,000
2008 2010 2012 2014 2016 2018 2020 2022
Data Source: Population Projections Branch of the U.S. Census Bureau
Projected Number of 18-Year Olds: United States
$75,486$68,961
$39,538 $38,500
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Asian White Hispanic African American
Hispanic and African American families have median incomes that are approximately 57 percent of white
families
Trends in College Pricing, 2011. © 2011. The College Board.
Reproduced with permission. www.collegeboard.com.
Projected percentage change in the number of public high school graduates, by state: School years 2007-08 through 2020-21
Source: IES
† In-state institutions receiving the
largest number of in-state
freshmen.†† Competition factor equals
college continuation rate less
number of students migrating and
the three in-state institutions
receiving the largest number of in-
state freshmen.
Kansas: The competition factor32,289 high school seniors / 2012-13*
67 institutions of higher education**
64.7% college continuation rate (20,891)***(ranks 17th among states)
15.6% leave the state to go to college (3,262)****(ranks 31st among states)
Three Largest Institutions†***** Number of In-state Freshmen*****
Kansas State University 2,763
University of Kansas 2,467
Johnson County Community College 1,445
10,954 students ÷ 64 institutions = 171 students per institution††
Sources:
*Western Interstate Commission for Higher Education, Knocking at the College Door, 2012
**The Chronicle of Higher Education, 2012
***Postsecondary Education Opportunity, Chance for College by Age 19 by State 1986-2010, 2013
****Postsecondary Education Opportunity, Interstate Migration of College Freshmen 1986-2010, 2012
*****National Center for Education Statistics, IPEDS Fall Enrollment Survey (2010)
† In-state institutions receiving the
largest number of in-state
freshmen.†† Competition factor equals
college continuation rate less
number of students migrating and
the three in-state institutions
receiving the largest number of in-
state freshmen.
Sources:
*Western Interstate Commission for Higher Education, 2008
**The Chronicle of Higher Education, 2010
***Postsecondary Education Opportunity, 2010
****Postsecondary Education Opportunity, Interstate Migration Data, 2010
*****National Center for Education Statistics, IPEDS Fall Enrollment Survey (2010)
Missouri: The competition factor
65,304 high school seniors / 2011-12*
132 institutions of higher education**
60.0% college continuation rate (39,182)***(ranks 33rd among states)
17.7% leave the state to go to college (6,933)****(ranks 29th among states)
Three Largest Institutions†***** Number of In-state Freshmen*****
University of Missouri – Columbia 4,297
Missouri State University – Springfield 2,279
Ozarks Technical Community College 2,037
23,636 students ÷ 129 institutions = 183 students per institution††
† In-state institutions receiving the
largest number of in-state
freshmen.†† Competition factor equals
college continuation rate less
number of students migrating and
the three in-state institutions
receiving the largest number of in-
state freshmen.
Sources:
*Western Interstate Commission for Higher Education, 2008
**The Chronicle of Higher Education, 2010
***Postsecondary Education Opportunity, 2010
****Postsecondary Education Opportunity, Interstate Migration Data, 2010
*****National Center for Education Statistics, IPEDS Fall Enrollment Survey (2010)
Nebraska: The competition factor21,176 high school seniors / 2011-12*
43 institutions of higher education**
65.5% college continuation rate (13,870)***(ranks 18th among states)
19.1% leave the state to go to college (2,648)****(ranks 25th among states)
Three Largest Institutions†***** Number of In-state Freshmen*****
University of Nebraska – Lincoln 3,189
University of Nebraska at Omaha 1,539
Southeast Community College Area 1,082
5,412 students ÷ 40 institutions = 135 students per institution††
† In-state institutions receiving the
largest number of in-state
freshmen.†† Competition factor equals
college continuation rate less
number of students migrating and
the three in-state institutions
receiving the largest number of in-
state freshmen.
Sources:
*Western Interstate Commission for Higher Education, 2008
**The Chronicle of Higher Education, 2010
***Postsecondary Education Opportunity, 2010
****Postsecondary Education Opportunity, Interstate Migration Data, 2010
*****National Center for Education Statistics, IPEDS Fall Enrollment Survey (2010)
Texas: The competition factor279,129 high school seniors / 2011-12*
240 institutions of higher education**
56.9% college continuation rate (158,824)***(ranks 41st among states)
11.7% leave the state to go to college (18,617)****(ranks 40th among states)
Three Largest Institutions†***** Number of In-state Freshmen*****
Texas A & M University – College Station 7,809
The University of Texas at Austin 6,368
The University of Texas at San Antonio 4,721
121,309 students ÷ 237 institutions = 512 students per institution††
• 60 percent of all four-year institutions want larger freshman classes
• 56 percent of all four-year colleges want better freshman classes
• 52 percent want a more ethnically diverse student body
Institutions are facing never-ending expectations
Miles from home
4.8%6.2%
26.3%
17.4%
31.4%
14.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
5 or less 6 to 10 11 to 50 51 to 100 101 to 500 Over 500
© 2012 The Regents of the University of California. All Rights Reserved.
Percentage of students satisfied or very satisfied with their
overall experience
© 2011 Noel-Levitz, Inc.2011 National Student Satisfaction and Priorities Report
57%
54%
61%
53%
48%
50%
52%
54%
56%
58%
60%
62%
Four-year privates
Four-year publics
Community colleges
Career schools
College choice trends
Importance factors in the decision to enroll
Four-year private enrollment factors
Item 2009-10 ImportancePercentage
1994-95 Importance Percentage
Shift
Financial aid 81.0% 75.9% 5.1%
Academic reputation 78.8% 78.9% -0.1%
Cost 74.3% 67.5% 6.8%
Personal attention prior to enrollment 64.6% 60.5% 4.1%
Geographic setting 57.4% 53.3% 4.1%
Campus appearance 57.4% 51.8% 5.6%
Size of institution 56.4% 65.1% -8.7%
Recommendations from family/friends 42.7% 39.9% 2.8%
Opportunity to play sports 26.7% 24.6% 2.1%
© Noel-Levitz, Inc.The National Student Satisfaction and Priorities 15-Year Trend Report: Four-Year Private Colleges and Universities
What content matters most to them at this point?
1. A list of academic programs or degrees2. Cost/tuition/fees3. Academic program details4. Admissions requirements5. Financial aid6. Scholarships7. Student life8. Career options9. Student activities10. Ways to connect with admissions
© Noel-Levitz, Inc.E-Expectations 2010: Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students
Impact of the economic crisis on student
college planning
• 46% report that the current economic crisis has caused them to reconsider the schools to which they apply or
may attend (up from 34% last year)
– Avoiding private school options—26% (11%)
– Commuting instead of living on campus—25% (13%)
– Working while going to school—25% (21%)
– Attending a community or technical college—19% (21%)
– Vo-tech instead of traditional—4% (2%)
– Part-time attendance instead of full-time—1% (7%)
– Not attending college at all—1% (2%)
© Noel-Levitz, Inc.
E-Expectations Report: Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students
What is the highest academic degree you intend to obtain?
1.0% 0.1% 0.4%
21.4%
42.0%
19.1%
10.2%
4.2%
0.2% 1.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
NoneVocational certificateAA BA, BS MA, MS PhD or EdDMD, DO, DDS, DVM JD BD or MDIV Other
© 2012 The Regents of the University of California. All Rights Reserved.
Number of other colleges applied to for admission this year
12.2%
8.8%
11.7%
14.7%13.3%
10.5%
7.9%
16.4%
4.6%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
None 1 2 3 4 5 6 7 to 10 11 or more
© 2012 The Regents of the University of California. All Rights Reserved.
The college attended is the student’s…
57.9%
27.0%
9.7%5.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
First choice Second choice Third choice Less than third choice
© 2012 The Regents of the University of California. All Rights Reserved.
Can you think of a specific school you have taken off your list because of the experience you had with the Web site?
Why pay close attention to your Web site?
Yes 24%Noel-Levitz, E-Expectations survey of 1,043 college-bound seniors ©2010
Approximate cost to maintain admissions Web presence
© 2012 Noel-Levitz, Inc.2012 E-Recruiting Practices and Trends at Four-Year and Two-Year Institutions
Mobile gap
52% of college-bound students have looked at a college Web site
on a mobile phone or tablet
Less than 40% of colleges offer Web sites that are optimized
for mobile browsing
© 2012 Noel-Levitz, Inc.2012 E-Recruiting Practices and Trends at Four-Year and Two-Year Institutions
Benchmarks for Admissions and Marketing
Effective search campaigns include multiple contacts. Sending a search mailer and waiting
for a response typically does not work with today’s prospective students.
© 2011 Noel-Levitz, Inc.2011 Marketing and Student Recruitment Practices at Four-Year and Two-Year Institutions
Cost to recruit a single student
*Limited sample size for this sector.
© 2011 Noel-Levitz, Inc.2011 Cost of Recruiting an Undergraduate Student: Benchmarks for Four-Year and Two-Year Institutions
$1,364
$342
$37
$2,185
$457
$108
$3,172
$642
$313
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Four-year private Four-year public Two-year public*
25th percentile Median cost 75th percentile
Median number of new students enrolled per FTE employee in recruitment or admissions
*Limited sample size for this sector
© 2011 Noel-Levitz, Inc.2011 Cost of Recruiting an Undergraduate Student: Benchmarks for Four-Year and Two-Year Institutions
33
117
328
0
50
100
150
200
250
300
350
Four-year private Four-year public Two-year public*
Median number of new students enrolled per FTE outreach employee
*Limited sample size for this sector.
© 2011 Noel-Levitz, Inc.2011 Cost of Recruiting an Undergraduate Student: Benchmarks for Four-Year and Two-Year Institutions
57
256
533
0
100
200
300
400
500
600
Four-year private Four-year public Two-year public*
Marketing and
Recruitment Plan
Develop annual and long-range as well as retention and recruitment plans –for each market segment
What is What is strategic
enrollment planning (SEP)?
Strategic Enrollment Planning …
• Involves the campus in identifying, prioritizing, implementing, evaluating, and modifying enrollment strategies and goals within a changing environment in order to effectively and efficiently :
Realize the institution’s mission and vision, and
Support the institution’s capabilities to recruit and maximally serve students currently and in the future.
Effective organization models
Strategic plan
Mission
Vision
InstitutionalEffectiveness
Strategic Enrollment Plan
KPI
Strategies
EnrollmentGoals
Annual Plans
Marketing RecruitmentSuccess and Completion
(PPRC/G)
The value of not planning
The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a period of worry and depression.
“
“
John PrestonBoston College
How does the strategic enrollment planning model differ from the traditional planning model?
Strategic Planning=
Align organization withits environment
to promote stabilityand survival
Traditional Planning=Set goals thendevelop steps toachieve those goals
• Provides realistic quantifiable goals• Uses a return-on-investment (ROI) and
action item approach• Aligns the institution’s mission, current
state, and changing environment to foster planned long-term enrollment and fiscal health
Strategic enrollment planning is continuous and data-informed
Connects your goals to:
• Product (academic, co-curricular, services, support)
• Place (on-site, off-site, online, hybrid)• Price and Revenue
(tuition, fees, discounts, incentives)• Promotion (marketing, recruitment,
Web presence)• Purpose and Identity
(mission, distinctiveness, brand)• Process (data-informed,
integrated planning)
Strategic enrollment planning
Integration of all elements of SEM as part of the development of a Strategic Enrollment Management
PlanSEP
• Academic Plans
• Marketing Plan
• Student Success Plan
• Recruitment Plan
Target new student
enrollment goals or new market
penetrationPPRC/G
Start, Grow, Maintain, Eli
minate programs
Linking internal and external
communications
Strategic enrolment Plan
Organizing for strategic planning
Institutional Strategic Plan
Strategic Enrollment Plan
Recruitment Planning
Committee
Marketing Planning
Committee
Retention Planning
Committee
Clear goals
Key strategies
Detailed Action Plans
Objectives
Timetables
Responsibility
Budgets
Evaluation
Communication is key to success
• Preparation• Data Collection• Key Performance Indicators• Situation Analysis
Phase One: Data Analysis
• Strategy Development• Tactics Identified• Strategy Prioritization
Phase Two:Strategies
• ROI Considerations• Enrollment Projection• Goal Setting• Finalize Written Plan
Phase ThreeEnrollment Goals
• Implementation of Plan• Form Strategic EM Council
Phase Four:Implementation
Introduction to the SEP phases:
Sample Table of Contents for the finalized SEP plan
Introduction and Executive Summary
Organizational Structure for Planning and Foci
Situation Analysis
Mission, Vision, Key Performance Indicators, Planning Assumptions,
Strategies and Priorities for action
Enrollment goals, projections, and return on investments
Future structure to monitor enrollment management
Summary
Key Performance Indicators
Enrollment
External
Market demand
Selectivity
DiversityTrue Capacity
Pricing and Net Costs
Persistence &
Graduation
Experience &
Engagement
Possible indicators
Strategic Enrollment Management Council (SEMC)
Goals
• Assesses progress towards goal obtainment
KPI
• Monitors KPIs
Strategy
Implementation
• Sets priorities and budget dollars linked to priorities to accomplish goals
Typical elements in a strategic enrollment plan
• Resources• Dollars
• Time
• Staff
• Technology
• Expected level of strategy impact• Priority to accomplishing enrollment
projection• Campus readiness for implementation
ROI strategy analysis
A multi-year tool should have the ability to model the following items:
• Enrollment (first-year, transfer, full-time, part-time, etc.)• Direct cost – tuition and fees (sometimes room and/or board)• Residency• Retention• Revenue and institutional aid annualization/realization
− Annualization factors adjust for revenue due to mid-year attrition (i.e., who you lose after fall and pick up in spring)
− Annualization factors allow you to estimate annual revenues and expenditures from fall term enrollment
− For example, if the presence of one freshman in the fall term indicates that you will collect 99% of an FTE annual tuition (when in-year attrition and subsequent term enrollees are considered), the annualization factor for tuition revenue for freshmen would be 99%
• Model institutional aid (funded and unfunded), discount rate, and net revenue by class as well as on the aggregate
Scenarios provide comparisons
© Noel-Levitz, Inc. All rights reserved
Noel-Levitz UniversityCurrent Date:
February 28, 2012
Last Modified Date: Enrollment Projections Combining All Scenarios
January 30, 2011
Model #1: Full-time/Bachelors
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Freshmen 458 462 463 463 463 463 463 463 463 463 463
Sophomore 270 300 305 306 306 306 306 306 306 306 306
Junior 220 228 247 252 253 253 253 253 253 253 253
Senior 228 232 240 255 261 262 262 262 262 262 262
Total 1,176 1,222 1,255 1,276 1,283 1,284 1,284 1,284 1,284 1,284 1,284
Scenario #2: 5% increase in new; 5% increase in retention
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Freshmen 458 462 471 486 503 520 539 558 578 600 622
Sophomore 270 300 329 337 346 356 366 377 388 400 413
Junior 220 228 248 269 276 282 290 297 305 314 323
Senior 228 232 242 260 278 286 292 299 306 313 321
Total 1,176 1,222 1,290 1,352 1,403 1,444 1,487 1,531 1,577 1,627 1,679
Scenario 3: 5% new student every other year; plus 5% retention increase in 2012; 1% in 2013, 2% in 2014
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Freshmen 458 462 463 476 478 492 494 508 511 526 544
Sophomore 270 300 328 313 323 320 327 328 335 338 346
Junior 220 228 247 267 259 265 264 268 271 275 278
Senior 228 232 241 258 273 270 274 275 277 281 283
Total 1,176 1,222 1,279 1,314 1,333 1,347 1,359 1,379 1,394 1,420 1,451
Factoring in Financial Aid
© Noel-Levitz, Inc. All rights reserved
2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
Actual Projected Projected Projected Projected
Total Enrollment 2367 2536 2625 2760 2923
Tuition revenue $43,769,546 $49,307,508 $53,364,871 $58,856,214 $65,384,548
Required fee revenue $1,576,470 $1,846,357 $1,930,236 $2,129,487 $2,365,672
Room/board revenue $15,208,685 $16,581,903 $18,066,523 $19,988,345 $22,202,265
Other charges $443,767 $0 $0 $0 $0
Total revenue $60,998,468 $67,735,768 $73,361,630 $80,974,046 $89,952,485
Unfunded gift aid - tuition $16,636,731 $20,337,206 $22,943,014 $26,558,534 $29,017,554
Unfunded gift aid - room/board $0 $0 $0 $0 $0
Funded gift aid $3,437,548 $2,975,000 $2,975,000 $2,175,000 $2,175,000
Total institutional gift $20,074,279 $23,312,206 $25,918,014 $28,733,534 $31,192,554
Employee dependent waivers $1,863,153 $1,812,496 $1,652,158 $1,510,827 $1,474,210
Net Tuition Revenue (NACUBO) $25,271,737 $27,841,659 $29,377,093 $32,252,167 $36,557,666
Overall unfunded net revenue $42,498,584 $45,586,066 $48,766,458 $52,904,685 $59,460,721
Tuition Discount Rate (NACUBO) 44.3% 45.6% 46.9% 47.1% 46.0%
Overall unfunded discount 28.1% 30.8% 32.0% 33.4% 32.8%
Summary of Annual Results
ABC University
Projection of Undergraduate Enrollment, Net Revenue and Discount
for the Incoming through 2013-2014 Academic Years
End Result
© Noel-Levitz, Inc. All rights reserved
Noel-Levitz UniversityCurrent Date:
February 28, 2012
Last Modified Date: Revenue Projections Combining All Scenarios
January 30, 2011
Model #1: Full-time/Bachelors
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Tuition Revenue
Based on
Enrollment
and/Student
Revenue
Freshmen $5,086,620 $5,352,512 $5,620,137 $5,901,144 $6,196,201 $6,506,011 $6,831,312 $7,172,877 $7,531,521 $7,908,097
Sophomore $3,854,700 $4,114,892 $4,334,803 $4,551,543 $4,779,120 $5,018,076 $5,268,980 $5,532,429 $5,809,050 $6,099,503
Junior $2,945,760 $3,350,802 $3,589,564 $3,783,998 $3,973,198 $4,171,858 $4,380,451 $4,599,474 $4,829,447 $5,070,920
Senior $2,856,152 $3,102,372 $3,461,084 $3,719,647 $3,920,594 $4,116,623 $4,322,454 $4,538,577 $4,765,506 $5,003,781
Total $14,743,232 $15,920,578 $17,005,587 $17,956,332 $18,869,113 $19,812,569 $20,803,197 $21,843,357 $22,935,525 $24,082,301
Scenario #2: 5% increase in new; 5% increase in retention
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Tuition Revenue
Based on
Enrollment
and/Student
Revenue
Freshmen $5,086,620 $5,444,996 $5,899,323 $6,410,962 $6,959,016 $7,573,953 $8,232,985 $8,954,478 $9,760,071 $10,623,837
Sophomore $3,854,700 $4,438,687 $4,773,950 $5,146,516 $5,560,022 $6,002,013 $6,491,521 $7,014,975 $7,593,530 $8,232,336
Junior $2,945,760 $3,364,368 $3,831,717 $4,127,998 $4,428,624 $4,781,972 $5,142,269 $5,544,820 $5,993,859 $6,473,941
Senior $2,856,152 $3,128,225 $3,528,948 $3,961,923 $4,279,732 $4,587,992 $4,932,877 $5,300,781 $5,693,143 $6,130,587
Total $14,743,232 $16,376,276 $18,033,938 $19,647,399 $21,227,395 $22,945,929 $24,799,652 $26,815,054 $29,040,603 $31,460,700
Scenario 3: 5% new student every other year; plus 5% retention increase in 2012; 1% in 2013, 2%
in 2014
Fall of 2010 Fall of 2011 Fall of 2012 Fall of 2013 Fall of 2014 Fall of 2015 Fall of 2016 Fall of 2017 Fall of 2018 Fall of 2019 Fall of 2020
Tuition Revenue
Based on
Enrollment
and/Student
Revenue
Freshmen $5,086,620 $5,352,512 $5,777,938 $6,092,326 $6,584,300 $6,941,619 $7,495,262 $7,916,502 $8,556,329 $9,291,587
Sophomore $3,854,700 $4,425,196 $4,433,965 $4,804,407 $4,997,773 $5,362,454 $5,647,796 $6,056,744 $6,416,533 $6,896,824
Junior $2,945,760 $3,350,802 $3,803,228 $3,873,737 $4,161,650 $4,353,243 $4,640,162 $4,926,709 $5,249,399 $5,571,999
Senior $2,856,152 $3,115,299 $3,501,802 $3,890,665 $4,040,306 $4,305,171 $4,536,927 $4,798,419 $5,111,096 $5,404,848
Total $14,743,232 $16,243,808 $17,516,933 $18,661,135 $19,784,029 $20,962,487 $22,320,147 $23,698,374 $25,333,357 $27,165,257
Five points to remember relative to calculating and communicating ROI
1. Optimal number of students for your capacity2. The desired characteristics of sub-groups of your
students as well as overall3. Achieve a targeted net revenue goal by
sub-populations of your students4. Control the institution’s discount rate/financial aid
expenditures5. Understand the retention implications of your current
enrollment initiatives, both in terms of recruitment of populations as well as awarding strategies
Strategic enrollmentgrowth matrix
Existing
Programs/Services
New
Programs/Services
Existing
Markets
New
Markets
Market
penetration
Program
development
DiversificationMarket
development
Evaluating the economics of programs– strategic response
Manage Grow or build
StartReduce or eliminate
Enro
llment
as %
of C
apacity
Net Operating Income Per Student
The quality perception of Group A schools is relatively weak; in fact, they are almost indistinguishable from the
community colleges
Job placement and progression to
graduate school
YearSurvey
Response
Placement
RateEmployed
Graduate or
Professional School
2009 80.4% 96.0% 57.1% 38.9%
2008 79.5% 94.0% 53.0% 41.0%
2007 79.0% 97.8% 56.5% 41.3%
2006 77.6% 96.6% 54.9% 41.7%
2005 70.0% 94.4% 46.9% 47.5%
Assessing alumni satisfaction
Not at All Satisfied/Not Very
Satisfied
Somewhat Satisfied Satisfied/Very Satisfied
My Sample U education prepared me well for my
first real job after graduation.
12% 17% 71%
My Sample U education prepared me well for
graduate school.
5% 10% 85%
In general, the tuition I paid for my education was a worthwhile investment.
6% 14% 80%
Competition, market demand, program strength
Program:What we do best
-- Authenticity
Market Demand:What students want
-- Relevance
Competition:Unoccupied market positions-- Differentiation
Adams State College
Angelo State University
Arkansas State University-
Main Campus
Arkansas Tech University
Auburn University at Montgomery
Boise State University
Cameron University
Central Washington University
Delta State University
Eastern Washington University
Emporia State University
Fort Hays State
University
Henderson State University
Indiana University-Northwest
Indiana University-Purdue University-
Fort Wayne
Indiana University-South Bend
Louisiana State University-Shreveport
Minnesota State University Moorhead
Missouri Southern State University
Missouri State University-Springfield
Missouri Western State University
Montana State University-Billings
Morehead State University
Northern Kentucky University
Northern State University
X university
Net PriceHigh CostLow Selectivity
Low CostHigh Selectivity
High CostHigh Selectivity
Low CostLow Selectivity
Selectivity
National Center for Education Statistics. Data Feedback Report 2012. Comparison Institution: Northwest Missouri State University.
Occupations with the largest numerical
growth requiring at least a BA2008-18
Occupation # of New
Jobs
% Change 2008 Median
Wage
Registered Nurse* 581,500 22% $62,450
Accountants and auditors 279,400 22% $59,430
Postsecondary teachers 256,900 15% $58,830
Elementary school
teachers
244,200 16% $49,330
Management analysts 178,300 24% $73,750
Computer software
engineers, applications
175,100 34% $85,430
U.S. Department of Labor, Bureau of Labor Statistics
Occupational Outlook Handbook, 2010-11 Edition
http://www/bls.gov/oco/
* Only requires an AA
Occupations with the largest numerical
growth requiring at least a BA2008-18
U.S. Department of Labor, Bureau of Labor Statistics
Occupational Outlook Handbook, 2010-11 Edition
http://www/bls.gov/oco/
Occupation %
Change
# of New Jobs 2008 Median
Wage
Biomedical engineers 72% 11,600 $77,400
Network systems and data
communications analysts
53% 155,800 $71,000
Financial examiners 41% 11,100 $70,930
Medical scientists 40% 44,200 $72,590
Physician assistants 39% 29,200 $81,250
Biochemists and biophysicists 37% 8,700 $82,840
Athletic trainers 37% 6,000 $39,640
Computer software engineers 34% 175,100 $85,430
Veterinarians 33% 19,700 $79,050
Sample University’s out-of-state market: All students with B+ and above GPA
OH IN IL MD VA NJ PA TN WV MO TX
Medical Physician 11,144 5,733 11,739 4,596 6,790 7,782 11,866 6,587 2,190 5,871 27,502
Nursing/Health Care 7,906 4,362 7,760 3,393 4,393 3,741 7,937 4,985 1,548 3,300 20,128
Lawyer/Legal Services 5,173 2,417 6,538 3,091 3,802 5,217 6,633 2,861 646 2,912 13,203
Engineering (General) 4,171 2,034 4,476 2,413 2,735 3,597 4,943 1,897 610 2,327 11,721Law Enforcement/Criminal
Justice 2,977 1,474 3,868 1,839 2,081 2,916 4,106 1,680 467 1,279 8,324
Business Owner/Entrepreneur 3,151 1,430 3,275 1,916 2,350 2,445 4,128 1,731 344 1,699 8,476
Architecture 3,245 1,497 3,744 1,501 2,096 2,720 3,674 1,251 382 1,626 8,282
Culinary/Chef 2,992 1,245 3,672 1,720 2,040 2,476 3,545 1,437 468 1,730 7,187
Athletics/Coaching 2,875 1,319 3,112 1,324 1,732 1,815 3,297 1,500 409 1,426 7,375
Engineering (Mechanical) 2,774 1,417 2,639 1,200 1,791 1,607 2,811 1,393 481 1,103 7,447
Physical Therapy 3,382 1,657 2,875 937 1,586 1,470 3,784 1,769 696 1,290 3,855
Child Care/Development 2,448 1,127 2,802 1,240 1,474 1,631 3,166 1,558 367 1,498 5,959
Sports Medicine 3,286 1,328 2,343 1,292 1,893 1,523 3,196 1,590 532 1,236 4,614
Veterinary Medicine 2,350 1,330 2,040 936 1,483 1,004 2,264 1,232 428 1,144 5,257
Military Science 2,267 894 2,179 1,106 1,809 1,671 2,456 1,255 308 1,114 4,142
Engineering (Electrical) 1,862 956 2,079 1,254 1,446 1,362 2,106 1,038 416 815 5,767
Pharmacy 2,164 1,211 2,109 536 1,054 1,286 2,567 1,433 579 919 4,443
Photography/Video/Film 1,821 1,041 2,225 984 1,360 1,417 2,373 947 287 871 4,793
Graphic Arts/Design 1,880 900 2,122 991 1,153 1,504 2,331 856 254 967 4,598
Fashion Merchandising 1,447 559 1,758 1,047 1,239 1,508 1,822 659 133 730 4,506
StatesMajors
USM’s admission selectivity average ACT is 23
Selectivity Level ACT SAT
(Middle 50%) (Middle 50%)
Highly selective 25–30 1710–2000
Selective 21–26 1470–1770
Traditional 18–24 1290–1650
Liberal 17–22 1230–1530
Open 16–21 1170–1480
Source: Compiled from ACT Institutional Data File, 2012.2012. ACT, Inc. All Rights Reserved.
SMU’ selectivity average ACT is 23
Selectivity Level ACT SAT
(Middle 50%) (Middle 50%)
Highly selective 25–30 1710–2000
Selective 21–26 1470–1770
Traditional 18–24 1290–1650
Liberal 17–22 1230–1530
Open 16–21 1170–1480
Source: Compiled from ACT Institutional Data File, 2012.2012. ACT, Inc. All Rights Reserved.
0
0
63.7
53.9
48.2
93.4
78.3
62.7
53.6
62.2
88.4
80.2
69.9
44.8
66.2
93.9
84.4
74.2 75.171.6
0
25
50
75
100
Highly selective Selective Traditional Liberal Open
AA BA MA Ph.D.
First- to second-year retention rates for private institutions
USM’s most recent rate is 64%
Source: Compiled from ACT Institutional Data File, 2012.
2012. ACT, Inc. All Rights Reserved.
0.0 0.0
42
47.8
71.3
47.3
86.1
68.4
41.5 42.3 44.2
82.4
65.3
49.4 48.1 47.3
84.6
66.4
51.748.9
56.1
0
25
50
75
100
Highly selective Selective Traditional Liberal Open
AA BA MA Ph.D.
0.0
USM’s graduation rate is 51.5%
Source: Compiled from ACT Institutional Data File, 2012.
2012. ACT, Inc. All Rights Reserved.
National graduation rates for private institutions
Questions and
discussion
FOCUSMISSION
on the
& VISION
2014 Strategic PlanMission & Vision
Vision represents where we want to go.
Mission is our
raison d'être. It
represents who we are.
Our Mission
Educates students of diverse backgrounds
to realize their God-given potential
And prepares them for value-centered
lives and careers
That contribute to the well being of our global society.
Our Mission
Educates students of
diverse backgrounds to realize
their God-given potential
and prepares them
for value-centered livesand careers
that contribute to the
well being of our global society.
Is it still relevant?
Is it appropriate for today?
Our Mission
Educates students of
diverse backgrounds to realize
their God-given potential
and prepares them
for value-centered livesand careers
that contribute to the
well being of our global society.
Are we fulfilling it?
Where do we excel?
Where do we fall short?
2014 Strategic PlanMission & Vision
Vision represents where we want to go.
Mission is our
raison d'être. It
represents who we are.
2014 Strategic Plan
2006 Plan Vision Statement
―The University of Saint Mary will realize its mission
through regional recognition for its nursing program, build
synergy with the introduction of programs and strategic
partnership in Allied Health, and foster financial stewardship
to further promote and enhance its reputation of academic
excellence.‖
2014 Strategic Plan
2011 Plan Vision Statement
―USM will advance its mission by continuing development of
health science programs, improving student persistence
rates, and enhancing facilities and technology infrastructure.‖
2014 Strategic Plan
2014 Vision
The Benefits of Visioning
purpose
breaking
bou
ndaries
outside the box visionunique solutions laser-like focus
commitment
creativ
ity
USM Administration
USM Board of Trustees
2014 Strategic PlanEnvisioning the Future Forest
PRODUCTDELIVERY
BUSINESS MODEL
Accountability
Perceived Value
DemandHow
Where-Online/Brick & Mortar
When
Tuition
Loans & Aid
Discounting
Envisioning the Future Forest
Questions for Group Discussions
‗What opportunities and risks do you
see for USM given the current business
model/product/delivery methods?‘
Envisioning the Future Forest
Questions for Group Discussions
‗Considering the characteristics of USM
students and the demand for
degrees, what are the implications for
product/delivery/business model?‘
Envisioning the Future Forest
Questions for Group Discussions
‗What challenges does the current
environment pose to USM‘s business
model/product/delivery? How do we
address those challenges?‘