boston whaler
DESCRIPTION
An advertising campaign for Boston Whaler made by Thomas Scaglione and Chris Vandette at VCU Brandcenter.TRANSCRIPT
Boston Whaler boats are renowned by experienced fishermen for their reliability and longevity. But for younger, more tech-savvy and landlocked audiences, that reputation has no relevance.
Using exaggerated examples to drive home the brand promise of “The Unsinkable Legend,” this campaign is designed to give Boston Whaler a cultural context and talking points.
3 Print Ads | 3 FSI Cards | Hulu video | Microsite
AD: Chris Vandette
Ah, the unsurpassed firepower of the
Gatling gun.There's nothing like it
on land, in the air or at sea.
But is there something on the water
that can withstand a barrage of
6000 rounds per minute?
See the answer at www.provingthelegend.com
Statistically speaking, you're more likely
to be struck by lightning while installing
a weather vane on a country barn than
to find yourself in one of our boats with an elephant.
But that made us wonder, just what would happen?
See the outcome with your own eyes at
www.provingthelegend.com
While the size, shape and weight of an anchorhas changed throughout history, one
thing has remained constant.It still has to reach the bottom.
See what happens whena 17' boat gets in the way at
www.provingthelegend.com
The Unsinkable Legend The Unsinkable LegendThe Unsinkable Legend
Ah, the unsurpassed firepower of the
Gatling gun.There's nothing like it
on land, in the air or at sea.
But is there something on the water
that can withstand a barrage of
6000 rounds per minute?
See the answer at www.provingthelegend.com
Statistically speaking, you're more likely
to be struck by lightning while installing
a weather vane on a country barn than
to find yourself in one of our boats with an elephant.
But that made us wonder, just what would happen?
See the outcome with your own eyes at
www.provingthelegend.com
While the size, shape and weight of an anchorhas changed throughout history, one
thing has remained constant.It still has to reach the bottom.
See what happens whena 17' boat gets in the way at
www.provingthelegend.com
The Unsinkable Legend The Unsinkable LegendThe Unsinkable Legend
Cards will be placed in targeted magazines such as Wired, Fast Company and Game Informer.
Ah, the unsurpassed firepower of the
Gatling gun.There's nothing like it
on land, in the air or at sea.
But is there something on the water
that can withstand a barrage of
6000 rounds per minute?
See the answer at www.provingthelegend.com
Statistically speaking, you're more likely
to be struck by lightning while installing
a weather vane on a country barn than
to find yourself in one of our boats with an elephant.
But that made us wonder, just what would happen?
See the outcome with your own eyes at
www.provingthelegend.com
While the size, shape and weight of an anchorhas changed throughout history, one
thing has remained constant.It still has to reach the bottom.
See what happens whena 17' boat gets in the way at
www.provingthelegend.com
The Unsinkable Legend The Unsinkable LegendThe Unsinkable Legend
Ah, the unsurpassed firepower of the
Gatling gun.There's nothing like it
on land, in the air or at sea.
But is there something on the water
that can withstand a barrage of
6000 rounds per minute?
See the answer at www.provingthelegend.com
Statistically speaking, you're more likely
to be struck by lightning while installing
a weather vane on a country barn than
to find yourself in one of our boats with an elephant.
But that made us wonder, just what would happen?
See the outcome with your own eyes at
www.provingthelegend.com
While the size, shape and weight of an anchorhas changed throughout history, one
thing has remained constant.It still has to reach the bottom.
See what happens whena 17' boat gets in the way at
www.provingthelegend.com
The Unsinkable Legend The Unsinkable LegendThe Unsinkable Legend
Popular with our target audience, hulu.com provides the perfect medium to drive to the microsite. Click here for video.
The microsite provingthelegend.com will allow users to view videos and suggest their own methods for sinking a Whaler. Click here to preview the web experience.
