boston seo meetup presentation
DESCRIPTION
SEo and content marketing tips.TRANSCRIPT
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How to Publish and Promote Content
That Generates Links in 2014 (and Beyond)
Brian Dean, Founder Backlinko.com
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Quantity Quality
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164 million blogs online
And 2 million posts published every day.
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Yes, that’s 2 MILLION posts
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295 billion emails
532 million status updates
98 years of video
1288 new apps
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Your Content
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But how?
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#1: Content Length
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http://bit.ly/jonahb
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#10
#9
#8
#7
#6
#5
#4
#3
#2
#1
0 500 1000 1500 2000 2500 3000
SERP Result’s Word Count
http://bit.ly/serpiq1
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#2: Proven Content Frameworks
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#3: Content Design
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“When describing why participants mistrusted a website, 94% of the comments were design-related…
http://bit.ly/1yEdym6
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http://bit.ly/1yEdym6
…while only 6% of the reasons for distrusting a website were content-related.”
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•Complex, busy layout •Boring web design (especially use of color) •Pop-up advertisements •Slow introductions to the website•Small print
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-8 tweets-6 comments
-0 links
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2 MILLION blog posts
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295 billion emails
532 million status updates
98 years of video
1288 new apps
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-2400+ tweets-575 comments-228 LRD links
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Strategy #1: Skyscraper Technique
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Strategy #2: Broken Link Building
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404Your Link
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Strategy #3: Content Format
Transformation
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Any Questions?
@Backlinko