Fine Homes & Estates

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Co-Op Listing Opportunities

• Wall Street Journal

– 6 National editions

• New York Times

– 7 Friday Escapes sections

• Robb Report Collection

– 3 editions

• International Herald Tribune

– 2 editions

• FH&E Custom Listing Publication

– 4 editions

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

3

Wall Street Journal

• Wall Street Journal

– 6 National editions

• Reach almost two million buyers and sellers of luxury properties

• For luxury properties priced $500,000 and above

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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New York Times

• New York Times

– 7 Friday Escapes sections

• Circulation of almost 1,100,000 nationwide area every day

• For luxury properties priced $500,000 and above

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Robb Report Collection

• Robb Report Collection

– 3 editions

• Published in tandem each month with Robb Report magazine

• Reaches 187,000 ultimate homeowner with a combination of high assets and a passion for fine living

• For luxury properties priced $500,000 and above

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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International Herald Tribune

• International Herald Tribune– 2 National editions

• Reach almost two million buyers and sellers of luxury properties

• For luxury properties priced $500,000 and above

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Fine Homes & Estates Magazine

• FH&E Custom Listing Publication

– 4 editions ( Spring, Summer, Fall, Winter)

• High-tone publication distributed to over 300,000 qualified luxury consumers worldwide

• For luxury properties priced $500,000 and above

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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At Home with CENTURY 21®

Free National Advertising Opportunity

Almost 600,000 distribution rate Included as part of Preferred Client

Club membership Members receive ongoing

communications including a personalized welcome letter, magazines, greeting cards, etc.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Online Initiatives RealEstateJournal.com

– Wall Street Journal’s real estate website

• Homes must be priced at $500,000 and above and have at least one photo

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Marketing Collateral

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Additional Marketing Solutions

Customized Property Postcards and Flyers

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

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Choose a Specialist

CENTURY 21 Sales Professionals learn about Fine Homes & Estates through the CENTURY 21 Learning system and become specialists with:

Market dynamics and products Prospecting for luxury home clients Techniques for farming in an upper-tier market Uncover different ways of establishing yourself in the luxury home market Discover ways to utilize the CENTURY 21 Fine Homes & Estates tools and marketing materials to expand your presence in the high-end property business