boss presentation june 2015
TRANSCRIPT
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The 6 Step Process to Creating a Modern,
Digital Office Products Business
Wednesday 3rd June
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David Taylor
@savvysocialDT www.2010media.co.ukDigital management consultant, social media author, trainer and speaker.
Helping businesses to communicate more effectively.
Co-author – The Business of Being Social.
About me
#BOSSFED15
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• The office products industry – like all others - is changing
• Traditional products are declining - paper, filing products, envelopes
• But, Direct Mail is not dead
• Huge explosion in technology and innovation
• With the result that new products and services are being added - Managed Print Services, Facilities Management supplies, Work wear, IT hardware
• Rise in the importance of multi-channel marketing
• Increased consolidation in the supply chain
• Leading to a greater need for collaboration and co-operation
The 2015 office products landscape
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The multi-generational business environment
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The Gartner Hype Cycle: Social media now = business
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The rise of the Millennial in the work environment
Source: Forrester
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Latest digital trends
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Who ‘owns’ your brand?
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Who controls your digital footprint?
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The emergence of the modern, social business
Becoming a social business
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How could YOU be using social media?
• Brand awareness• Networking and business development• Lead generation• Lead conversion• Public and influencer relations• Brand protection• Support & customer service• Corporate and Social Responsibility• Business intelligence• Competitor analysis• Research & Development• Thought leadership
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The mantra for the day...
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1. What is the short, medium and long term strategy for your business?
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2. Is there a growth mindset within your business?
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Internal and external communications now need to be wholly integrated
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3. How well placed are you to create content?
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Securing your content ‘pipeline’
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Creating an ‘internal’ newsroom within your organisation
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4. Who has responsibility for managing all your digital channels?
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5. Do you have budgets set aside for social advertising?
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LinkedIn Showcase pages
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Twitter advertising
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Sysomos: Gain Actionable Insights from Social Data
6. How well are you using Big Data to benefit your business?
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So, how well equipped are you to meet the challenges and opportunities posed by the digital age?
Socially adaptive business scores
0-20 Your organisation needs systemic change and may well fail if you don’t address a number of key areas.
21-40 There are a number of areas where you are weak. Focus on strategy and culture. The rest will follow naturally.
41-60 Your business may work well now but it is probably too much about delivering short term results. Look at implementing some strategic goals.
61-80 You’re in an excellent position to drive the business forward in the medium and long term. You just require some fine tuning.
81-100You are totally focused on the future, meeting the needs of your customers and delivering a first class business well into the future.
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And finally…. an example of a great social business