bosh final

7/30/2019 Bosh Final

1/5

BenHarwood

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OUGD303

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Brief5of5

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Sarsons

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Board1of5

BenHarwood

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OUGD303

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Brief5of5

-

Sarsons

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Board1of5

Concept

Social Coding: Tis is the basis o the entirety o Boshs (the

clients) photography. It plays on the idea o social observation

in the way that consumerist society is perceived by each and

every individual. Everybody, no matter that their background

has a particular angle on society. It was the angular nature o

each perception that we took orward into the design process.

ypeace

aking the concept o perceptions and points o view literally.

A typeace was created based on the idea o a 360 degree point

o view. Te letter orms are cut equally by a line dened rom

every angular 1/25th division rom 0 to 360. Tis creates

a universally applicable typeace that efectively denes the

photographers brand and delivers the concept.


2/5

BenHarwood

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OUGD303

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Brief5of

5

-

Sarsons

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Board2of5

Concept

Social Coding: This is the basis of the entirety of Boshs

(the clients) photography. It plays on the idea of social

observation in the way that consumerist society is

perceived by each and every individual. Everybody, no

matter that their background has a particular angle on

society. It was the angular nature of each perception that

we took forward into the design process.

ADegr eeofSecur i ty

26

131

244

357

26

131

244

357

26

131

244

357

A Degree of Security

Website

The website was of paramount importance to the client

and hence is something that is a primary focus of the

brief. The client wanted to stay away from stereotypical

photographer websites and instead create something

that was original, intriguing and exclusive.

Website

To primarily deliver the concept. A piece of moving

image developed from the typeface that displays the

photographers professional nickname loops on the

homepage. Rotating angular lines draw each letter as

numerical degrees climb and fall in sync. A 3 second full

bleed image transition continues until the user enters

the exclusive entry code.


3/5

BenHarwood

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OUGD303

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Brief5of

5

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Sarsons

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Board3of5

ADegreeofSecurity

26

131

244

357

26

131

244

357

26

131

244

357

26

131

244

357

26

131

244

357

Concept








Upon Entry

Once the user has successfully entered the code and

gained access to the website they are welcomed with

further full bleed images. Transitional buttons are only

available through mouse roll-overs on the le, right

and bottom of the screen. This pushs the idea of

exclusivity as well as allowing the photos to be di splayed

as well as possible.

What Tabs?

The client was insistent on staying away from

conventional website normalities, because of this

no alphabetical tabs exist on the website. The only

information comes from a key generated from

degrees. Each degree relates to a separate topic of the

photographers practice, ranging from multiculturalism

to subculture. An aptly related key is found at the bottom.

Manual Image Transition

Rather than the average transition found on websites for

the culture sector. The transition here is dened through

a + or - degree symbol rather than a stereotypical le

or right arrow. This eectively exemplies the concept

through the degree in the top right corner climbing or

falling as an image transides.


4/5

BenHarwood

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OUGD303

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Brief5of

5

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Sarsons

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Board4of5

Concept








Exclusive Publications

Limited edition photographic publications were created

to eectively promote the BOSH brand. The layouts of the

publications were not dened by any set grid to further

push the concept of everything (or every page) being seen

by a dierent angle or perception. As well as this each

image is titled with a list of degrees that relate back to

the key in the front of the book and the BOSH typeface.

Tablet Application

Due to the ever-growing demand for on-the-move digital

interactivity the website has been congured to work

within the connements of a tablet. Not only does

this increase the availability of the BOSH brand but it

provides more public exposure of the website and the

brand through spectators being able to perceive the

website from a far.


5/5

BenHarwood

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OUGD303

-

Brief5of

5

-

Sarsons

-

Board5of5

Concept








Promotion

As well as the exclusive publication and the digital

website, further promotion has been created in

the form of throw away fold out yers. The stock

choice compliments the raw and grainy feel of the

photographers images and as well as this it is cheap

and easy to manufacture making it the perfect hand out

material.

Flyers

To comply with the unorthodox nature and angular

division of the rest of the branding a strange format

for yers was created for distribution. A half A5 format

allows for a yer that stands out among competitors.

As well as this each photo is divided over two yers

implying further exclusivity as collectors can only see

the full image when they have the two matching yers.

bosh final

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