Bose corporations is a private company based out of Framingham, Massachusetts.

Bose corporation was founded in 1964 by Dr. Amar G. Bose, a graduate of MIT in the 1950’s.

In 2007 Amar G. Bose was named 271st richest man in the world, with a net worth of 1.8 million dollars. Although he is no longer a billionaire, he still has a net worth of 900 million dollars.(2010)

Bose History In 1956, while a graduate student at MIT, Amar Bose

bought a “top of the line” stereo system, and was disappointed when it failed to meet his expectations. Bose then started to do research to find out a way to reproduce quality live performance sound.

Through combination of extensive research in the fields of speaker design and psychoacoustics (the human perception of sound), Bose has managed to continually improve, finding new ways to enhance our listening experience year after year.

Over the years, Bose has continued with this passion to improve their products through research, innovation, and determination. The research and commitment has led Bose to extraordinary opportunities, such as working with the U.S. Military (Army, Airforce, and the Navy) and NASA.

Research. Technology. Performace.

Products.Bose has a very wide variety of customers, from the average

Joe, to multi-million dollar companies. The products they sell are as small as a bluetooth headset, to massive concert worthy speakers and everything in between.

Products. Headphones Speakers Wave systems Home theatre Digital music solutions Automotive systems Portable PA systems Products for pilots Professional sound Electroforce test instruments Military applications Home building/Remodelling solutions Bose Ride products for turckers

Marketing. Bose Corporation has excellent marketing. They are one of

very few speaker companies who have advertisements on television. The overwhelming success of this company allows them to do this, along with many other marketing schemes. They also have many magazine ads, billboards, and a very well designed website, allowing to choose from 49 different countries that sell Bose products.

Bose also markets itself very well by having its signature logo in many automotive sound systems are found in many types of vehicles such as: Alfa Romeo, Audi, Buick, Cadillac, Chevrolet, GMC, Infiniti, Maserati, Maybach, Mazda, Nissan, Porsche, Saab, and more. As well as cars they also have contracts with the US military and NASA.

Market. Dr. Bose’s take on the demographics of their market: “The potential

size of the market? We really have no idea. We just know that we have a technology that’s so different and so much better that many people will want it.”

This being said, I think its safe to say that the demographics of the company’s market is vast, and ever expanding. Their customers consist of everyone from children, to parents, all the way to business owners, the U.S. Military, and even NASA.

Why I think Bose is so successful. I think there are a few reasons why Bose corporations is so

successful. Doctor Amar G. Bose was not looking to build a company, but build a speaker. From the beginning all it was about was building a speaker with crisp realistic sound. His passion and dedication to creating this speaker is what has led him to this point. I also believe that it is successful because of his drive for research and development, of not only speakers, but the human perception of sound(psychoacoustics). In the past he has ignored technology that already existed, and started from scratch, taking a new fresh look at things. This is a key factor in his success because research and development is very important to maintain high quality products, year after year. The company also markets itself very well, and has the quality products to go with its image and reputation.

Bose VS. Sony BOSE SONY

Private company American Revenue: $2 million (U.S.)

(2010) Founded in 1964

Bose corporation works primarily with audio equipment of all kinds, and soon , believe it or not, coming out with an automobile suspension system.

Public company Japanese Revenue: $77.205 billion

(U.S.)(2010) Founded May 7, 1946

Sony works with a wide variety of electronic equipment, like speakers, CD players , DVD players, phones, TVs, gaming consoles, cameras, laptops, and much more.

Links. www.bose.com http://pro.bose.com http://www.bose.com/controller?url=/

shop_online/headphones/noise_cancelling_headphones/index.jsp http://www.bose.com/controller?url=/automotive/innovations/index.jsp http://www.bose.com/controller?url=/automotive/bose_suspension/index.jsp