bosch braking program - connolly · tracking control system. antilock braking system. brake disc...

Bosch Braking Program

Bosch Worldwide

Confidential | 10/02/2009 | © 2009 Robert Bosch LLC and affiliates. All rights reserved.

Bosch Worldwide

Bosch is an all makes, all models OE supplier for North American, European and Asian automobiles

Worldwide: 1st in Automotive Technology Patents ahead of Toyota and GM

Europe: 1st in Automotive Technology Patents

US: 3rd in Automotive Technology Patents

Bosch patents by the hour – 15 new patents on

the average, per day

Bosch is the Largest Automotive Supplier in the World


Bosch Worldwide

1 of every 3 vehicles in North America contains Bosch braking components

Responsible for testing and sourcing friction materials used in these systems

55 facilities with 20,500 associates in 18 countries dedicated to braking

Extensive R & D Network with 2,500 associates and 9 test tracks

Bosch is the Largest Global Supplier of OE Braking Systems

Bosch Brake Facilities

USAIndianaSouth Bend

MichiganFarmington HillsSt. Joseph

South CarolinaColumbiaSumter

TennesseeClarksvilleJohnson CityKnoxville

MexicoAguascalientesSan Luis PotosíJuarez

BrazilCampinas

FranceDrancyAngersBeauvaisMoulins Pont-de-l’Arche

SpainBuelnaLliçàPamplona

PortugalAbrantes

ItalyBariSavona

South AfricaBrits

IndiaPuneChakanJalgaonManesar

ThailandAmata CityRayong

JapanTokyo-ShibuyaHigashi-MatsuyamaMusashi

ChinaDalianSuzhouShanghai

GermanyAbstattBreidenbach

PolandWrocław

TurkeyBursa

Engineering Sales Administration Rotor Production Friction Manufacturing

AustraliaMelbourne

Beatty

New Carlisle

Baudette

Flat Rock Shiobara

Memanbetsu

Juvincourt

Boxberg

Vaitoudden

Bosch Braking Test Tracks

Bosch Worldwide

1936

Bosch applies for its first patent for brake system design

1978

Bosch brings first ABS technologies to automotive industry

1996 Bosch brings first Electronic Stability Control

(ESC) to market

2007

200 million ABS systems manufactured

Bosch Braking Global History

1978 1987 1995 2001 2005 2006 2007

ABSASR

ESP® ESP®plus

ESP®premium

Tracking Control SystemAntilock Braking System

Brake Disc WipingElectronic Brake Pre-fill

Bosch Braking System Milestones Highest Comfort (No Noise)Stop & Go

Bosch Braking Innovations

2008 US Installation RatesABS -

94%ESP -

57%

ESP is Federally Mandated for all 2012 cars/light trucks –

FMVSS126

Bosch Worldwide


Benefits of the Bosch Global Organization

MDW (Global Market Data Warehouse)All Bosch Regions input their data into one centralized databaseType of information available

OE NumbersCatalog/Application DataCompetitive Cross ReferencesPart AvailabilityDimensional infoRegions where part is active

ENGINEERING Close Cooperation with OE Braking Groups

Quarterly MeetingsSpecification DevelopmentTestingEmerging Technologies


U.S. Aftermarket -

Why Now?


Bosch history of braking success in Europe

The Global VP of Bosch Aftermarket Braking now based in U.S.

Changing face of North American braking aftermarket –global focus

Right acquisition in Morse Automotive as an aftermarket specialist

The addition of friction production to the world’s largest braking supplier.



BOSCH MORSE

• Premier Brand• Global Braking Program Success• Training (Web, Classroom, Diagnostics)• Category Management• Original Equipment Systems Experience• Friction R & D and Specification Development• Advertising/Promotional Support• Installer Relationships & BAPS/BCS Program

• Low Cost Country Manufacturing Footprint

• R & D Competence

• Production Expertise

• Distribution/Logistics Footprint

• Industry Leading Market Coverage

+

= THE leading brake program in the industry!



Introducing...



Program Elements

Market coverage 95%

Friction material AdvancedPlatform-Specific

Ceramic/ Semi-Met / NAO

Chamfers & slots

Powder-coated backing plate

All integrally molded

Unimold

design

OE Style Rubber-Core shims

Molded shim technology (MST)

On selected applications

Electronic Wear Sensors On selected applications

Hardware kit included* On selected applications

Synthetic lubricant in box



Features and Benefits

Packaging

Feature

Benefit

High Impact Graphic Package

Denotes Premium Positioning

Tri-Lingual/NOM50 Compliant

Sellable into NAFTA Markets

Dedicated Ceramic Version

Emphasis on Ceramic Apps for Higher Margin Opportunities

Label has Axle Position and Pad Diagram

Additional info to Validate Application

Pads Individually Wrapped

Protects the product and denotes quality


Feature

BenefitBosch-dedicated, engineered,

Bosch premium quality, fit and function; platform-specific friction materials:

exceptional stopping power; quiet NAO, ceramic, and semi-met operation with minimal dust; no

comebacksOE Design-

Chamfers and Slots

Vehicle specific, specially formulated friction materials


Friction Materials


Feature

BenefitUnique, multi-layer shim construction

Increased strength; insulation against features a rubber-core layer noise; corrosion resistancebetween two layers of stainless steel



Rubber-Core Shim


Most predominantshim-style used

by Original Equipment,Exclusively offered by

Bosch for the Independent Aftermarket.

Steel

Rubber-Core

Steel

Thermoset Adhesive*

*On select applications


Feature

BenefitMST –

Heat, adhesive and pressure, mold Shim will stay attached throughout life of disc the shim at the time of pressing, to

pad, will not “walk”

or “slide”

on backing plate the backing plate and friction material.

Maximum stability resulting in quieter shim performance over the life of the pad


Steel

Rubber-Core

Steel

Thermoset

Adhesive

Backing Plate

Premium Friction Material


MST (Molded Shim Technology)


Wagner ThermoQuietw/ IMI Technology

Bosch QuietCast w/ MST Technology

Bosch QuietCast

vs. Wagner ThermoQuiet

(TQ)


Both Bosch QuietCast and Wagner TQ use unique insulator technologies.


Wagner ThermoQuiet (TQ)Bosch QuietCast (QC)

Noise Results

Comparison Cold Stop Occurrences > 70dB Warm Stop Occurrences > 70dB

Wagner ThermoQuiet 20.3% 8.5%

Bosch QuietCast 1.7% 0.7%

Measure of the number of noise occurrences as a % to total stops in the audible frequency >70 decibels and higher –

LOWER IS BETTER (Quieter)!!

Bosch QuietCast

vs. Wagner ThermoQuiet

(TQ)


Bosch QuietCast is substantially more effective at reducing noise than Wagner TQ.

Feature

BenefitAbutment Clip Hardware Packs Included*

Helps to bring brake system back to original operating conditions –

less warranty, greater customer satisfaction

* On Selected High Warranty Applications



Hardware Components


Bosch Marketing Support

Bosch Marketing Support


Bosch Brand AdvertisingIntroducing QuietCast.™ Our New Premium Disc Brake Pads. QuietCast takes brake pad technology to a whole new level. Exactly what you’d expect from the worldwide leader in braking technology. With 1 of every 3 vehicles in North America utilizing Bosch braking components, Bosch is the name you can trust. Every time you put on the brakes.

Bosch Sales Support

Bosch Sales Support


Sales Force/Customer Service

Bosch will utilize its existing manufactures rep sales force to create a national network of friction experts

All reps will be trained on the features and benefits of the program and the tools needed to push through sales at the jobber and dealer level

Expectations are being conveyed to all rep principals and support of this program has been well received

Orders will be placed and shipped along with existing friction products

Bosch Sales Support


Support of Bosch Brand Launch ActivitiesTraining Events

Sampling Program

Local DC Shows

Sales Kits

Bosch Rotor Program

28

Bosch QuietCast Brake Rotors

Confidential | AA/MKT | 10/02/2009 | ©

2009 Robert Bosch LLC and affiliates. All rights reserved.

Automotive Aftermarket Division

Automized Coldbox Core Production + Handling

Buderus, German Rotor Manufacturing

29 Confidential | AA/MKT | 10/02/2009 | ©



a)

100 % automatic in-line check of all rotors for correct balanceb)

100 % automatic in-line balancing of all unbalanced rotors by machininga)

a groove into the outer diameter eliminating the unbalanced mass

Balancing Process


30


Confidential | AA/MKT | 10/02/2009 | ©



Quality DifferentiatorsEuropean Applications:

Bosch QuietCast high carbon applications provide a smooth pedal feel while reducing noise and harmonics.

High Carbon dampens NVH for European applications.

Long Term growth strategy to add High Carbon applications for high-end Asian and Domestic vehicles.

Asian and Domestic:Bosch coating, corrosion protection, extends rotor life and reduces rust for a clean look.

Today's vented wheels expose rotors, requiring a rust-free look.

Zinc dichromate coating extends rust-free life, and is environmentally friendly.

31 Confidential | AA/MKT | 10/02/2009 | ©



100 Hours 1,000 Hours

Mounting Points for Coating Process –

Not Visible After Mounting

Salt Spray Test

Coating for Asian and Domestic, Lasts 10 times as long


32




Branding/Packaging

Graphic box Reinforces quality image

High impact graphic package


Timing and Next Steps

SummaryBranded aftermarket program from the world’s largest braking systems supplier

Strong brand recognition

Access the Bosch expertise in OE friction development

Worldwide catalog information through Bosch MDW

Unique & innovative technology

National field sales support

High Impact/Visible Advertising Campaign

Competitive pricing position versus brand name alternatives


Timing and Next Steps

Thank You!

bosch braking program - connolly · tracking control system. antilock braking system. brake disc...

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