ST

A

UG

US

TI

NE

amp S

T J

OH

NS

C

OU

NT

Y

B

OA

RD

O

F R

EA

LT

OR

Sreg

D E C E M B E R 2 0 1 1

VOLUME 4 ISSUE 12

B O R F O R W A R D

I N S I D E T H I S I S S U E

Officers amp Directors 2

Calendar 3

REALTORAffiliate 4

New Members 5

December Events in

St Augustine

6

Presidents Message

7

Builder Council News 8

Go Green 9

Tech Tip

10

Christmas Facts amp Trivia 11

Incoming Presidents

Message

12

WCR

CA Realtor Convention

13

SAFE 14

Installation 15-20

Member Benefits

21

Wally Conway 22

Monthly Statistics 23

November Preview

Staff Contact

Information

24

BOR PUBLIC WEBSITE wwwstjohnsrealtorscom

Christmas Edition

The housing recovery will continue on its slow but steady pace over the next couple of years NAR

Chief Economist Lawrence Yun said Friday morning at the REALTORSreg Conference amp Expo Eco-

nomic Issues amp Residential Real Estate Business Trends forum

NOVEMBER 2011 | BY ROBERT FREEDMAN

NAR Chief Economist Lawrence Yun predicted home sales would increase by 4 percent next year and

home prices would inch up 2 percent during the Economic Issues amp Residential Real Estate Business

Trends forum Friday morning In 2013 he projected sales to pick up another 6 percent and prices to

rise another 3 percent

Home-sales growth has been flat this year even though it couldnrsquot be a better time for consumers to

buy because prices are still downmdashessentially under replacement valuemdashand interest rate are at his-

torical lows Even employment and wages have been heading up although both at a modest pace

Yun characterized todayrsquos market as ldquostrangerdquo because of this disconnect between the good buying

conditions and the low sales growth

Rock-bottom consumer confidence is a big part of the weak market but the hurdles to borrowers im-

posed by lenders through stringent underwriting requirements are a major issue too Lenders are re-

quiring applicants to have credit scores of about 760 for Fannie Mae and Freddie Mac loans and just

under 700 for FHA loans shrinking potential home sales by about 20 percent

The stiff requirements come at a time when banks are seeing strong profits and run counter to the Fed-

eral Reserversquos efforts to use rock-bottom interest rates to attract borrowers and get the economy mov-

ing

Behind the tough underwriting is a concern among banks about borrowersrsquo ability to repay loans but

Yun says that risk is low Rather than continuing to head down home prices have been stable for the

last two years and are poised to head up which will reduce lending risks lower foreclosures boost

sales and further strengthen the market

To show that home prices have been stable he cited both NAR and Case-Shiller data which show

prices have been hovering around a $140000 national median since 2009

Yun said it was crucial that the federal government not stymie what little momentum the housing mar-

ket is seeing by moving forward with a proposal to require 20 percent down payments from home buy-

ers or making other destabilizing housing policy shifts Itrsquos also crucial for interest rates to stay low

although if lenders return their underwriting to the sound standards they used before the housing

boom he said the market could handle higher interest rates

Richard Peach senior vice president at the Federal Reserve Board of New York and the other speaker

at the session offered a unique suggestion to improve the housing sector one that was particularly

suitable for Veteranrsquos Day help military personnel who served overseas purchase foreclosed homes

ldquoMy idea is to allocate certificates to 25 million service members who served in Afghanistan and Iraq

that could be used as a downpayment on a foreclosed home in the Fannie or Freddie portfoliordquo Peach

said

M O D E S T V O L U M E P R I C E G A I N S S E E N N E X T Y E A R

Page 2 B O R F O R W A R D

2011 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg

AND MULTIPLE LISTING SERVICE INC BOARD OFFICERS amp DIRECTORS

BOARD OF REALTORSreg MULTIPLE LISTING SERVICE INC Chuck Pacetti PRESIDENT Andrew Birchall PRESIDENT Homestar Pacetti Realty St Augustine Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 (O) 824-3331 (F) 825-2685 (C ) 392-3362 chuckpacetticomcastnet andrewbirchallbellsouthnet Roy Barnes PRESIDENT-ELECT Dirk Schroeder PRESIDENT- ELECT St Augustine Realty Century 21- St Augustine Properties (O) 824-3331 (F) 825-2685 (C ) 669-1430 (O) 797-6000 (F) 797-7963 (C ) 540-2360 rbarnes4bellsouthnet c21staugaolcom Kea Blalock - SECRETARY Katherine Delaney ndash SECRETARY Saltwater Property Group Watson Realty (US1)

(O) 829-2002 (F) 829-2029 (C ) 814-2424 (O) 797-8600 (F) 797-8606 (C ) 669-2115

keablalockgmailcom Kdelaney13bellsouthnet

Gene Johnson ndash TREASURER Robert West - TREASURER

Ocean Breeze Real Estate Coldwell Banker Premier Properties (O) 794-9697 (C ) 710-1090 (O) 471-4204 (F) 471-4216 (C ) 814-2006

teamjohnsonwatsonrealtycorpcom robthepremierpropertiescom

DIRECTORS DIRECTORS Roberta Odom (2) Ron Barry (2) ReMax 100 Realty St Augustine Team Realty

(O) 461-9500 (F) 461-9501 (C ) 466-0114 (O) 825-0099 (F) 513-9264 (C ) 501-2424 propertybybertaaolcom realestatebyronaolcom Edward Paucek (2) Paula Silberberg (2) Moses Creek Realty Watson Realty (A1A)

((C ) 669-6422 (O) 461-9066 (F) 461-9925 (C ) 687-8803 blackstargroupcomcastnet psilberbergwatsonrealtycorpcom Bill Thew (2) Joe Hatin (2) Olde Carriage Realty Saltwater Property Group (O) 824-4500 (F) 824-6866(C ) 347-6736 (O) 829-2002 (F) 829-2029 (C ) 669-5099 billthewbellsouthnet joesaltwaterpropertygroupcom Gayle Logan (2) Tom Scheirer (1) Watson Realty (A1A) Scheirer Realty (O) 461-9066 (F) 461-9925 (C) 669-2778 (O) 461-9557 (F) 471-7220 gmloganaugcom scheirerbellsouthnet Judi Schuyler (1) Ian Edmonson PA (1) Coldwell Banker Premier Properties Edmonson amp Associates Real Estate Inc (O) 471-4204 (F) 471-4216 (C ) 669-0788 (O) 827-0722 (F) 638-4746 (C) 315-0997 judisevenbellsouthnet ianedmonsonassoccom Teresa Mercurio PAST-PRESIDENT Michael DeLorenzo PAST- PRESIDENT ReMax 100 Realty Olde Carriage Realty O) 461-9500 (F) 461-9501 (C ) 377-0974 (O) 824-4500 (F) 824-6866 (C ) 377-5582 teresamercurioremaxnet michaeloldecarriagecom Andrew Birchall Ex-Officio Chuck Pacetti Ex-Officio St Augustine Realty Homestar Pacetti Realty ( O) 824-3331 (F) 825-2685 (C ) 392-3362 (O) 827-0600 (F) 819-9907 (C ) 669-5000 andrewbirchallbellsouthnet chuckpacetticomcastnet Victor J Raymos Ex-officio Victor J Raymos Ex-officio

(O) 829-8738 (F) 823-9512 (C) 505-220-8683 (O) 829-8738 (F) 823-9512 (C) 505-220-8683

aestjohnsrealtorsorg aestjohnsrealtorsorg

Page 3 V O L U M E 4 I S S U E 1 2

S C H E D U L E O F E V E N T S

5thmdashEducation Committee

9am

RPAC Committee 1200pm

7thmdashCommercial CIE Forum

830am

Technology Committee

930am

9thmdash Annual Christmas

BreakfastCasa Monica

830am

13thmdashFinance Committee

12pm

MLS Training 1pm

14thmdashAffiliate Committee

9am

MLS Board 12pm

iCE Quadrennial Code of

Ethics 3CE Webinar 1pm

15thmdashBoard Meeting 12pm

21stmdashPublic Relations

930am

26thndash CLOSED FOR

CHRISTMAS

Sun Mon Tue Wed Thu Fri Sat

1 2 3

4 5 6 7 8 9

10

Full

Moon

11 12

13

14

15 16 17

18

19 20 21 (begins sundown the eve before)

22

23 24

25

26

BOARD

OFFICE

CLOSED

27 28 29 30 31

December2011

Birthstone Turquoise Flower Narcissus

Astrological Signs Sagittarius November 22 - December 21 Capricorn December 22 - January 19

Success

is a

journey

not a

destination

R E A L T O R reg S P O T L I G H T ndash

A F F I L I A T E S P O T L I G H T ndash H E R B I E W I L E S

I N S U R A N C E

Page 4 B O R F O R W A R D

Division Manager Ryder Managed Logistics Systems

Customer Services Director and Assistant Ski School Director

Timberline Four Seasons Resort West Virginia

Director of Skiing Canaan Valley Resort West Virginia

Plant Operations Manager Whetstone Candy Company

Broker Associate Watson Realty Corp REALTORSreg

Personal and Professional Associations

University of Florida Alumni Association ndash Charter Life Member

Military Officers Association of America ndash Life Member

St Johns County Chamber of Commerce and Economic

Development Council

Institute of Real Estate Management (IREM) ndash Associate

Member

Trinity Episcopal Parish

Sonny is a widower whose late wife Joyce Ann was a Coldwell

Banker agent in Cincinnati Ohio His current family at home con-

sists of his beloved Collie named Annie and a rascal of an

adopted cat named Patch Sonny enjoys fly fishing in the streams

of western North Carolina skiing anywhere there is good snow

and an occasional round of golf whenever he can find someone

who will play with a guy whose last name is ldquoShanksrdquo

Charles ldquo Sonnyrdquo Shanks

Watson Realty US1

sonnyshankswatsonrealtycorpcom

Sonny is a graduate of the REALTORcopy Institute (GRI

designation) holds a brokers license (broker associate) and is

certified in short sales and foreclosures (CDPE and CREOS

designations)

Sonny is retired from the military and has over 15 years of

executive leadership and management experience in the

transportation logistics manufacturing and snow sports

industries Sonny currently serves as the chairman of the

Florida Commercial Real Estate Alliance the commercial

division of the St Augustine and St Johns County Board of

REALTORSreg

Background Brief

Born and raised in Jacksonville Florida

Graduated Landon High School

Graduated St Johns River State College

Graduated University of Florida

Graduate Studies at Florida Institute of Technology in Corpo-

rate Financial Management

Graduate Studies at Virginia Commonwealth University in

Education and Research Statistics

Graduate of the ldquoFort Benning School for Boysrdquo (Infantry Offi-

cer Candidate School)

Infantry Officer United States Army

Logistics Management Specialist Department of the Army

Logistics Management Consultant BDM Corporation and Ford

Aerospace

St Augustine was a different place fifty years ago

when Herbie Wiles opened his insurance agency at 17

Cordova St Following in his fatherrsquos footsteps Her-

bie had immediate success and outgrew his Cordova

office by 1967 Looking to stay in the same vicinity

Herbie found a house at 78 Saragossa St which had

been vacant 13 years and needed extensive renova-

tion

This office served the firm for almost 40 years until

continued growth required a newer larger building

Still tradition was in play The new building now

four years old does not look like an ordinary office

building ldquoI hope the new place feels like coming into

a home not an officerdquo Herbie says Located at 400

N Ponce de Leon Blvd Herbie Wiles Insurance

opened their doors on December 7th for a 50th Anni-

versary Celebration to give everyone a look inside

this local landmark

Though the agency is now managed by his son Doug

Herbie still maintains a presence and visits the office

daily But while Herbie Wiles Insurance has an appre-

ciation of the past they are more focused on the fu-

ture as the organization is now one of the largest in-

surance agencies in northeast Florida and was recently

chosen as one of the best places to work in Florida

Charles ldquo Sonnyrdquo

Shanks

We invite you to experience the exceptional service

Herbie Wiles Insurance can provide by directing your

buyers to Pam Tarabocchia at 904-829-2201 or pta-

rabocchiaherbiewilescom Or visit our website at

wwwherbiewilescom to view the full array of insur-

ance products we can provide the residents of St Johns

County

In addition Herbie Wiles Insurance has partnered with

another affiliate BPC Financial as the Boardrsquos en-

dorsed Member Benefits Provider There are a number

of insurance products and services including individual

health dental life and retirement plans along with

preferred auto rates To access these services please

visit the Member Benefits webpage at http

wwwmemberbenefitscomstjohnsrealtors

HERBIE WILES INSURANCE

Attn Doug Wiles Steve Jones

400 N Ponce De Leon Blvd

St Augustine FL 32084

Telephone 904 829-2201

Fax 904 - 829-2020

E-mail sjonesherbiewilescom

E-mail dougwilescom

Website wwwherbiewilescom

Page 5 V O L U M E 4 I S S U E 1 2

O C T O B E R N E W M E M B E R S

JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES

Join Date 10122011

(MLS Only)

MELISSA McCALL OWEN DELTONA REALTY (SHORES)

Join Date 10122011

(Primary BoardPrimary MLS)

SANJAY PATEL HOMESTAR PACETTI

Join Date 10132011

(Primary BoardPrimary MLS)

ROBIN VAN ARSDALE WATSON ndashA1A

Join Date 10132011

(Primary BoardPrimary MLS)

ANDREW JACKSON JACKSON LAW GROUP

Join Date 10132011

(Affiliate Membership)

DILYN JACKSON JACKSON LAW GROUP

Join Date 10132011

(Affiliate Membership)

SAMANTHA SNIPES ENDLESS SUMMER REALTY

Join Date 10142011

(Primary BoardPrimary MLS)

JEFFREY METCALF WATSON ndash US1

Join Date 10252011

(Primary BoardPrimary MLS)

CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES

Join Date 10262011

(Secondary BORReciprocal MLS)

KEVIN GIOIA RETOPIA INC

Join Date 103111

(MLS Only)

J A N U A R Y E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm

(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm

December 17th ndash January 1st Daily 200pm-1000pm

Holiday Hours

December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm

The Following Activities Only After 500pm

Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow

Santa Hours

November 26th ndash December 24th 500pm to 830pm

Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm

J A N U A R Y E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm

(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm

December 17th ndash January 1st Daily 200pm-1000pm

Holiday Hours

December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm

The Following Activities Only After 500pm

Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow

Santa Hours

November 26th ndash December 24th 500pm to 830pm

Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm

Page 7 V O L U M E 4 I S S U E 1 2

Presidents Message

Dear Fellow Association members

As we wind down the remaining days of the year my two year

tenure as your Association President is coming to a close as

well I just want to take a minute to say THANK YOU to all of

you

for having allowed me to serve It may seem that being

involved at the Association may take time away from your business but let me

assure you that it is really time well spent IN your business ndash there is so much

to be learned and it really raises your awareness of our profession when you

are committed to service

As we continue through the holidays and into the new year I say Merry Christ-

mas to you all and I hope you will challenge yourself to go out and make 2012

a really good year for you and your family

This is a great time to be thinking about joining a committee or getting involved

with the Association If you go to the Association web page (another button on

the MLS home page) and look under ldquoabout usrdquo you will find a link that de-

scribes all the committees Maybe there is something there that you were just

born to do I hope so

Sincerely

Chuck Pacetti

President

St Augustine and St Johns County

Board of Realtors

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Leona BrownmdashDirector

1789 Lakeside Avenue

St Augustine FL 32084

(904)824-8121

Email sjbcouncilbellsouthnet

With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green

RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible

Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts

If you do need to buy new gift wrap make sure its eco-friendly

Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts

You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled

For your holiday dinners try using non-disposable utensils and dishes to reduce waste

Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy

Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too

Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night

Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy

Be Creative

Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials

Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit

Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for

someone who could use them

Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas

Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over

Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it

Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year

No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree

Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list

Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals

Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware

Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding

Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season

Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving

These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season

Page 9 V O L U M E 4 I S S U E 1 2

G O G R E E N C H R I S T M A S T I P S

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Leona BrownmdashDirector

1789 Lakeside Avenue

St Augustine FL 32084

(904)824-8121

Email sjbcouncilbellsouthnet

With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green

RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible

Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts

If you do need to buy new gift wrap make sure its eco-friendly

Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts

You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled

For your holiday dinners try using non-disposable utensils and dishes to reduce waste

Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy

Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too

Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night

Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy

Be Creative

Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials

Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit

Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for

someone who could use them

Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas

Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over

Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it

Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year

No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree

Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list

Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals

Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware

Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding

Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season

Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving

These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season

Page 9 V O L U M E 4 I S S U E 1 2

G O G R E E N C H R I S T M A S T I P S

With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green

RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible

Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts

If you do need to buy new gift wrap make sure its eco-friendly

Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts

You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled

For your holiday dinners try using non-disposable utensils and dishes to reduce waste

Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy

Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too

Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night

Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy

Be Creative

Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials

Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit

Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for

someone who could use them

Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas

Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over

Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it

Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year

No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree

Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list

Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals

Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware

Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding

Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season

Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving

These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season

Page 9 V O L U M E 4 I S S U E 1 2

G O G R E E N C H R I S T M A S T I P S

The Real Estate Technology Environment can be

overwhelming for even the most tech savvy real estate

professional The volume of available applications and

platforms grows exponentially almost daily it seems ndash just

consider all the advertising coming to your email by folks

tying to sell you the next best solution from lead generation

customer relations management software and marketing

Then of course there is document management transaction

management and time management What to do

Make a Plan Based on Your Goals and Objectives is

helpful to sort out what applications and platforms you need

and are going to use Please re-read the last three words

ldquogoing to userdquo How often have you jumped at the latest

application or platform and then donrsquot use it or donrsquot use it to

its full capacity or abandon it because it is too complex All of

us have done that And this is a tuff one to get your arms

around because the technology changes so quickly But a

plan may at least help rather than just jumping from the

newest gadget to the next newest gadget A suggestion is to

draw up a simple matrix to help align your tech tools with your

goals and objectives It may look something like this for a

goal of improving productivity (and therefore income)

This is a very simple example and the amount of detail could

easily be expanded under each category to include a record

of research on the different applications and platforms based

on discussions with other agents using the various items and

research on the internet to read reviews Key elements in the

decision process will be the time involved to manage the

systems and the costs involved It is so very tempting to have

too many systems at too great a cost because it all looks so

very efficient In reality and to stay true to your goal of making

money less may be better The system(s) selected should

enhance your opportunities not bog you down trying to do too

much with them One good example available to us all for

free is Forms Simplicity which is a good transaction

management tool providing just about every form needed

auto populates fields (think saving time on transaction

documentation preparation) and allows for storage of

transaction information

Technology Committee ldquoTech Tiprdquo by Sonny Shanks

A System of Systems ndash Organizing Technology Tools for Better Productivity

Page 10 B O R F O R W A R D

Objective Effective

Prospecting

Manage Customers

Manage Time Manage Transactions

Metrics

1 Improves

reach 2 Improves number of

appointments per week

1 Allows detailed contact info

2 Allows detailed personal info for

follow up on birthdays etc

1 Syncs multiple calendars 2 Provides reminders

1 Serves as electronic file cabinet

2 Allows for file retention and organization

3 Allows editing PDF conversions and Inbox outbox for transactions in

process

Application SharperAgent Outlook Outlook Forms Simplicity

Platform Laptop Notebook

or tablet Laptop notebook or

tablet

Laptop notebook or tablet synced with smartphone

Laptop notebook or tablet with notifications to

smartphone

Page 11 V O L U M E 4 I S S U E 1 2

F U N N Y C H R I S T M A S T R I V I A

I N T E R E S T I N G C H R I S T M A S F A C T S

There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths

and old wives tales that inspired many of the customs we now see today while others depict actual events that

occurred during the period A few of these are presented below for your reading enjoyment

Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo

described in Pagan religions of the past

The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual

church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel

to church on this day The law still exists on the books although it is not observed

The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a

source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a

widely held belief that people even threw the ashes in wells to make the water safer to drink

It was once believed that any woman who went under a mistletoe and was not kissed would not marry the

coming year

The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had

the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a

sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to

the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean

Whoever found this bean was declared ldquokingrdquo for that one night

If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the

number of gifts being presented were 364 in total thus a gift was given for each day of the year

Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who

believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-

mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found

guilty of condoning any revelry during the period

Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work

There are many things that most people will know about Christmas these are the more conventional Christmas associa-

tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go

in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts

Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared

with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore

Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-

vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster

stole a few brooms during that period and the legend stuck

ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that

extra something special about it Most people would probably agree that Dickens decision to work on the

famous catchphrase was a good move indeed

There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act

that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no

vehicle of any kind is to be used to get to the Christmas service

Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts

of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a

good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away

from any other vegetable

Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that

actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how

many people believed this its pretty obvious that any believers would be converted after the appearance of

mold on their bread beyond 5 days or so

Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford

Tempo additionally he delivers Pizza instead of working in a magical toy shop

Page 12 N E W S L E T T E R T I T L E

I N C O M I N G P R E S I D E N T S M E S S A G E

Dear Fellow REALTORSreg and members of our St Augustine and

St Johns County Board

I am looking forward to the opportunity of serving you the REALTORSreg members

and with the directors and members of the standing committees

The past three years of a difficult economy have caused me to strive for ways to do deliver better

service and results to my customers and clients And after attending the various local district state

and national meetings I have some observations and ideas Both individually and collectively as

REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another

challenge to be met The private property rights of the American public Remember the many who have

suffered with lost jobs lost homes and lost dreams Remember the needless complications and

regulations by the government which are contributing to hold progress back for those who desperately

need some progress Now more than ever in recent history Realtors are poised to really lsquoDO

SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference

in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in

countering these abuses we will first help so many of the American public and second become the

trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as

the true protectors of property rights Sure there will be a lot of work to deal with technology data

sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat

then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly

shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more

than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo

and so many other things that our country needs right now I hope that we all will consider this

opportunity

Roy

Roy O Barnes Jr

Licensed Real Estate Broker

St Augustine Realty

Office 904-824-3331

Direct 904-461-2717

wwwStAugustineRealtycom

Page 11 V O L U M E 4 I S S U E 1 2

F U N N Y C H R I S T M A S T R I V I A

I N T E R E S T I N G C H R I S T M A S F A C T S

There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths

and old wives tales that inspired many of the customs we now see today while others depict actual events that

occurred during the period A few of these are presented below for your reading enjoyment

Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo

described in Pagan religions of the past

The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual

church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel

to church on this day The law still exists on the books although it is not observed

The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a

source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a

widely held belief that people even threw the ashes in wells to make the water safer to drink

It was once believed that any woman who went under a mistletoe and was not kissed would not marry the

coming year

The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had

the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a

sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to

the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean

Whoever found this bean was declared ldquokingrdquo for that one night

If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the

number of gifts being presented were 364 in total thus a gift was given for each day of the year

Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who

believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-

mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found

guilty of condoning any revelry during the period

Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work

There are many things that most people will know about Christmas these are the more conventional Christmas associa-

tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go

in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts

Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared

with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore

Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-

vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster

stole a few brooms during that period and the legend stuck

ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that

extra something special about it Most people would probably agree that Dickens decision to work on the

famous catchphrase was a good move indeed

There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act

that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no

vehicle of any kind is to be used to get to the Christmas service

Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts

of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a

good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away

from any other vegetable

Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that

actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how

many people believed this its pretty obvious that any believers would be converted after the appearance of

mold on their bread beyond 5 days or so

Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford

Tempo additionally he delivers Pizza instead of working in a magical toy shop

Page 12 N E W S L E T T E R T I T L E

I N C O M I N G P R E S I D E N T S M E S S A G E

Dear Fellow REALTORSreg and members of our St Augustine and

St Johns County Board

I am looking forward to the opportunity of serving you the REALTORSreg members

and with the directors and members of the standing committees

The past three years of a difficult economy have caused me to strive for ways to do deliver better

service and results to my customers and clients And after attending the various local district state

and national meetings I have some observations and ideas Both individually and collectively as

REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another

challenge to be met The private property rights of the American public Remember the many who have

suffered with lost jobs lost homes and lost dreams Remember the needless complications and

regulations by the government which are contributing to hold progress back for those who desperately

need some progress Now more than ever in recent history Realtors are poised to really lsquoDO

SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference

in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in

countering these abuses we will first help so many of the American public and second become the

trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as

the true protectors of property rights Sure there will be a lot of work to deal with technology data

sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat

then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly

shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more

than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo

and so many other things that our country needs right now I hope that we all will consider this

opportunity

Roy

Roy O Barnes Jr

Licensed Real Estate Broker

St Augustine Realty

Office 904-824-3331

Direct 904-461-2717

wwwStAugustineRealtycom

Page 12 N E W S L E T T E R T I T L E

I N C O M I N G P R E S I D E N T S M E S S A G E

Dear Fellow REALTORSreg and members of our St Augustine and

St Johns County Board

I am looking forward to the opportunity of serving you the REALTORSreg members

and with the directors and members of the standing committees

The past three years of a difficult economy have caused me to strive for ways to do deliver better

service and results to my customers and clients And after attending the various local district state

and national meetings I have some observations and ideas Both individually and collectively as

REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another

challenge to be met The private property rights of the American public Remember the many who have

suffered with lost jobs lost homes and lost dreams Remember the needless complications and

regulations by the government which are contributing to hold progress back for those who desperately

need some progress Now more than ever in recent history Realtors are poised to really lsquoDO

SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference

in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in

countering these abuses we will first help so many of the American public and second become the

trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as

the true protectors of property rights Sure there will be a lot of work to deal with technology data

sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat

then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly

shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more

than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo

and so many other things that our country needs right now I hope that we all will consider this

opportunity

Roy

Roy O Barnes Jr

Licensed Real Estate Broker

St Augustine Realty

Office 904-824-3331

Direct 904-461-2717

wwwStAugustineRealtycom

Page 13 V O L U M E 4 I S S U E 1 2

2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A

Cheryl Grazier Barbara Goll amp Della Masters

Andrew Birchall Board President

Elect with Tony Danza

Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at

Ale House Restaurant in historic downtown St Augustine

Members of WCR awarded

Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011

Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011

Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011

W C R A W A R D S

Page 14 B O R F O R W A R D

S A F E N E W S F R O M A N D R E W W O O T E N

As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season

Grace Peace and Prosperity

Andrew Wooten

Page 14 B O R F O R W A R D

S A F E N E W S F R O M A N D R E W W O O T E N

As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season

Grace Peace and Prosperity

Andrew Wooten

Page 15 V O L U M E 4 I S S U E 1 2

I N S T A L L A T I O N D I N N E R

Andrew Birchall amp Chuck Pacetti

Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti

amp Andrew Birchall

Chuck Pacetti amp Andrew Birchall

Left-

Andrew Birchall

Presents Rob West with

the ldquoREALTORreg of the

Yearrdquo award

Right-

Chuck Pacetti

Presents Rob West with

the ldquoInstructor of the

Yearrdquo award

Andrew

Birchall

announces

Holly Yelton

is the

ldquoAffiliate of

the Yearrdquo

award

Marlene

Lagasse

accepts

Victor J

Raymos

presents

Holly Yelton

with the

ldquoAffiliate of

the Yearrdquo

award

Page 16 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Leftndash

Paula Silberberg

Chuck Pacetti amp

Andrew Birchall

Rightndash

Tom Scheirer

Andrew Birchall

amp Michael

DeLorenzo

Below-

Andrew Birchall

amp

Victor J Raymos

Abovendash

Andrew Birchall Teresa Mercurio amp Chuck Pacetti

Rightndash

Dirk Schroederndash

Incoming MLS

President

Leftndash

Roy O Barnes Jr

Incoming Board

President

Belowndash

Chuck Pacetti

amp

Victor J Raymos

Page 17 V O L U M E 4 I S S U E 1 2

I N S T A L L A T I O N D I N N E R

Abovendash

The Board amp MLS

Board of Officers amp Di-

rectors being sworn in

Rightndash

Board of Officers amp Directors-

Chuck Pacetti Gene Johnson Gayle

Logan Bill Thew Roy Barnes Judi

Schuyler Roberta Odom Winston

Burrell Andrew Birchall amp Ed

Paucek

Leftndash

MLS Board of Officers amp Directors-

Andrew Birchall Ann King Rob

West Gail Jones Ron Barry Dirk

Schroeder Kathy Delaney Ian

Edmonson Paula Silberberg amp Joe

Hatin

Page 18 B O R F O R W A R D

Ann amp Ted Van Fleet

amp Mac McDevitt

I N S T A L L A T I O N D I N N E R

Lynn Scheirer Nugget Obi

Bridgette Lewis

amp Kaitlin Larywon

An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney

Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake

Rich Morey amp Ron Barry

Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney

Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti

Right-

Rob amp Becky West

Jennifer Sauvage

Vickie Rianda amp

Andrew DeLorenzo

Above

Ann King

Jeanne Johns

amp Diane Moore

Page 19 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Gene Johnson Winston Burrell Ted Smith

amp Diane Vespucci

Paula Silberberg Tom Scheirer amp Delilla Harts

Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci

Ann King Gail Jones amp Roberta Odom

Jeanette Smith ndash

2010 REALTORreg of the Year

amp

Rob West-

2011 REALTORreg of the Year

Bidding on the Festival of Trees

LeftmdashDirk Schroeder amp

Shellie Trela

Right-

Chuck amp Trixie Pacetti

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 16 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Leftndash

Paula Silberberg

Chuck Pacetti amp

Andrew Birchall

Rightndash

Tom Scheirer

Andrew Birchall

amp Michael

DeLorenzo

Below-

Andrew Birchall

amp

Victor J Raymos

Abovendash

Andrew Birchall Teresa Mercurio amp Chuck Pacetti

Rightndash

Dirk Schroederndash

Incoming MLS

President

Leftndash

Roy O Barnes Jr

Incoming Board

President

Belowndash

Chuck Pacetti

amp

Victor J Raymos

Page 17 V O L U M E 4 I S S U E 1 2

I N S T A L L A T I O N D I N N E R

Abovendash

The Board amp MLS

Board of Officers amp Di-

rectors being sworn in

Rightndash

Board of Officers amp Directors-

Chuck Pacetti Gene Johnson Gayle

Logan Bill Thew Roy Barnes Judi

Schuyler Roberta Odom Winston

Burrell Andrew Birchall amp Ed

Paucek

Leftndash

MLS Board of Officers amp Directors-

Andrew Birchall Ann King Rob

West Gail Jones Ron Barry Dirk

Schroeder Kathy Delaney Ian

Edmonson Paula Silberberg amp Joe

Hatin

Page 18 B O R F O R W A R D

Ann amp Ted Van Fleet

amp Mac McDevitt

I N S T A L L A T I O N D I N N E R

Lynn Scheirer Nugget Obi

Bridgette Lewis

amp Kaitlin Larywon

An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney

Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake

Rich Morey amp Ron Barry

Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney

Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti

Right-

Rob amp Becky West

Jennifer Sauvage

Vickie Rianda amp

Andrew DeLorenzo

Above

Ann King

Jeanne Johns

amp Diane Moore

Page 19 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Gene Johnson Winston Burrell Ted Smith

amp Diane Vespucci

Paula Silberberg Tom Scheirer amp Delilla Harts

Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci

Ann King Gail Jones amp Roberta Odom

Jeanette Smith ndash

2010 REALTORreg of the Year

amp

Rob West-

2011 REALTORreg of the Year

Bidding on the Festival of Trees

LeftmdashDirk Schroeder amp

Shellie Trela

Right-

Chuck amp Trixie Pacetti

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 17 V O L U M E 4 I S S U E 1 2

I N S T A L L A T I O N D I N N E R

Abovendash

The Board amp MLS

Board of Officers amp Di-

rectors being sworn in

Rightndash

Board of Officers amp Directors-

Chuck Pacetti Gene Johnson Gayle

Logan Bill Thew Roy Barnes Judi

Schuyler Roberta Odom Winston

Burrell Andrew Birchall amp Ed

Paucek

Leftndash

MLS Board of Officers amp Directors-

Andrew Birchall Ann King Rob

West Gail Jones Ron Barry Dirk

Schroeder Kathy Delaney Ian

Edmonson Paula Silberberg amp Joe

Hatin

Page 18 B O R F O R W A R D

Ann amp Ted Van Fleet

amp Mac McDevitt

I N S T A L L A T I O N D I N N E R

Lynn Scheirer Nugget Obi

Bridgette Lewis

amp Kaitlin Larywon

An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney

Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake

Rich Morey amp Ron Barry

Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney

Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti

Right-

Rob amp Becky West

Jennifer Sauvage

Vickie Rianda amp

Andrew DeLorenzo

Above

Ann King

Jeanne Johns

amp Diane Moore

Page 19 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Gene Johnson Winston Burrell Ted Smith

amp Diane Vespucci

Paula Silberberg Tom Scheirer amp Delilla Harts

Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci

Ann King Gail Jones amp Roberta Odom

Jeanette Smith ndash

2010 REALTORreg of the Year

amp

Rob West-

2011 REALTORreg of the Year

Bidding on the Festival of Trees

LeftmdashDirk Schroeder amp

Shellie Trela

Right-

Chuck amp Trixie Pacetti

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 18 B O R F O R W A R D

Ann amp Ted Van Fleet

amp Mac McDevitt

I N S T A L L A T I O N D I N N E R

Lynn Scheirer Nugget Obi

Bridgette Lewis

amp Kaitlin Larywon

An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney

Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake

Rich Morey amp Ron Barry

Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney

Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti

Right-

Rob amp Becky West

Jennifer Sauvage

Vickie Rianda amp

Andrew DeLorenzo

Above

Ann King

Jeanne Johns

amp Diane Moore

Page 19 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Gene Johnson Winston Burrell Ted Smith

amp Diane Vespucci

Paula Silberberg Tom Scheirer amp Delilla Harts

Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci

Ann King Gail Jones amp Roberta Odom

Jeanette Smith ndash

2010 REALTORreg of the Year

amp

Rob West-

2011 REALTORreg of the Year

Bidding on the Festival of Trees

LeftmdashDirk Schroeder amp

Shellie Trela

Right-

Chuck amp Trixie Pacetti

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 19 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R

Gene Johnson Winston Burrell Ted Smith

amp Diane Vespucci

Paula Silberberg Tom Scheirer amp Delilla Harts

Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci

Ann King Gail Jones amp Roberta Odom

Jeanette Smith ndash

2010 REALTORreg of the Year

amp

Rob West-

2011 REALTORreg of the Year

Bidding on the Festival of Trees

LeftmdashDirk Schroeder amp

Shellie Trela

Right-

Chuck amp Trixie Pacetti

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

THE MOST VALUABLE SQUARE INCH IN REAL ESTATE

Why wear your REALTORreg pin Because three out of four

consumers would choose to work with a REALTORreg rather than

an agent who is not a member

Simply wearing your pin lets everyone know that yoursquore a REALTOR

reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable

and valuable you are to their real estate transaction

Proudly wear the pin and always place the REALTORreg logo on

your materials Itrsquos a small thing but it can make a big difference

Tell them Show them

Wear your REALTORreg pin with pride

Page 20 B O R F O R W A R D

I N S T A L L A T I O N D I N N E R W I N N E R S

John McKrow Jane Wolfe

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

M E M B E R B E N E F I T S

Page 21 V O L U M E 4 I S S U E 1 2

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer

peace of mind Infrared technology separates the professionals from the pretenders

in the home inspection industry and only HomePro utilizes infrared technology on

every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash

904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker

writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos

ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and

1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home

Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next

speaking event today

HomePro Inspections

is your best source for agent liability

reduction and

client peace of mind Your clientrsquos one

stop for

Environmental Testing (mold radon

water lead paint meth lab) Wind

Mitigation Evaluations

Chinese Drywall

Assessments Insurance Inspections

Energy Audits Home Inspections Ter-

mite Reports Construction

Consultations Infrared Moisture In-

struction

Investigations and More

904-268-8211

GoHomeProcom

Do yourselves a favor be with your buyer for every stage of the buy-

ing process even something as routine as a home inspection Donrsquot

leave YOUR transaction in the hands of someone else

The last and final role of the agent at the home inspection is to par-

ticipate in the inspection wrap up and report review During this pe-

riod the inspector will go over every detail of the inspection report

with the buyer line by line If the buyer has any questions about a

particular system or defect the inspector can go with the buyer and

agent directly to that item in the home The inspector can then point

out describe or demonstrate This is exactly what needs to be done

for a full and complete understanding of the thought and itrsquos impact

on the real estate contract This is where the agent comes in

With the agent observing and participating in this process many good

things happen The agent has total clarity on every element of the

report and any issues that may require attention The agent can ex-

plain if any repair money is available in the real estate contract

There is never any confusion on which item which section or how

many of a particular problem exists Inspector buyer and agent see

and hear exactly the same thing Each can tell if the other has any

point in contention or confusion When you participate in every detail

of the buying process your buyer feels important and cared for and

you create great value for your services Guess what More deals

closed

If you looking for a great way to spend quality time with your buyers

be in the best position to manage the information from the inspec-

tion and greatly reduce the likelihood of a homebuyer blaming you

for the risks of home ownership plan on spending time with your

buyer and the home inspector at your next home inspection And itrsquos

even OK to do your nails

It is the now the norm that a homebuyer will have their prospective

home inspected That is a good thing Unfortunately for the home-

buyer it is not yet the norm that their agent will be at the home in-

spection in its entirety and very often not at all

Now I know some will say that it is the job of the inspector to care to

and comfort the homebuyer during the inspection and I certainly

agree But the additional care and comfort that your homebuyer

feels with YOU as their real estate agent also being present is the

stuff that life-long referrals are made of

The agent has several extremely important duties to perform at this

very critical time If these essential duties are recognized embraced

and then performed well the agent will be rewarded with three very

important things

More deals closed Reduced liability And a near all-referral business

The first great responsibility of the agent at the home inspection is to

do a proper and professional introduction of the homebuyer to the

home inspector

You must realize that most homebuyers have either not purchased a

home before have not purchased a home recently or have not pur-

chased a similar home in the area (read havenrsquot purchased in Flor-

ida) Despite any attempt at a poker face they are scared

This fear of the process is made worse when the buyer needs to go to

a strange place their wannabe home and meet a strange person

their inspector They are then instructed to go about making one of

lifersquos hardest and most expensive decisions

This fear can be greatly reduced when the agent introduces the home

inspector as an experienced and familiar professional who can be

trusted to guide them though the scary parts to a clear and simple

understanding of the home under consideration

The next great contribution of the agent to the home inspection proc-

ess is to open the door

Few home inspectors can legally obtain access to the home to be

inspected and often I question the motives of those who do have

independent access On the flip side the inspection never goes well

if the entire inspection is conducted from the outside looking in

During the body of the inspection there is no special item of signifi-

cance for the agent to do Some seem to enjoy measuring and deco-

rating others use the time for administrative or phone time What is

important is that you are right there for the buyer when a need or

question arises Remember despite a calm exterior most buyers are

very sensitive during this time

On more than one occasion I have watched a buyerrsquos concern turn to

comfort when an unknown concern for the buyer was made simple by

their agent

On one beautiful day not long ago I came down my ladder to deliver

the news to an anxious buyer that the roof was in need of immediate

replacement I knew that no matter how calmly or sweetly I explained

the situation there would be concern After my explanation the

buyer was nearly in tears but thankfully her agent was on site to re-

assure her fears The buyer got real happy real fast as her agent

explained that the contract stipulated that the seller would replace

the roof

Had the agent not been present the buyer would have been a wreck

during the rest of the inspection and may have walked away from a

home and deal that was ultimately good Thankfully she didnrsquot and

she proudly owns that home today

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 23 V O L U M E 4 I S S U E 1 2

N O V E M B E R S T A T I S T I C S

Monthly Statistics Report

11012011-11302011

St Augustine amp St Johns County

Compiled on 12082011

1011 - 1011

1110 - 1111 YTD 2011 YTD 2010

YTD 2010-11

Residential

New Listings 264 0 255 352 3573 4420 -1916

Sold Listings 168 -918 186 -967 2168 1931 1227

Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057

Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151

Avg Day on Market 157 -241 135 1640 155 147 519

Lots and Land

New Listings 58 357 89 -3483 805 1074 -2504

Sold Listings 17 625 14 2142 185 146 2671

Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713

Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611

Avg Day on Market 257 1455 214 1991 226 173 3068

CommercialIndustrial

New Listings 8 -3333 6 3333 156 139 1223

Sold Listings 1 0 3 -6666 29 24 2083

Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643

Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739

Avg Day on Market 113 -8578 116 -230 217 157 3849

Multi-Family

New Listings 8 0 10 -20 77 70 10

Sold Listings 1 -80 2 -50 33 19 7368

Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348

Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314

Avg Day on Market 179 15792 0 NA 155 144 780

Total

New Listings 405 175 416 -264 5402 6501 -1690

Sold Listings 187 -966 205 -878 2415 2120 1391

Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067

Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284

Avg Day on Market 166 040 139 1965 161 149 805

Search Criteria

Date Start 1112011

Date End 11302011

All Information Deemed Reliable But Not Guaranteed

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JANUARY 2012 PREVIEW

2nd CLOSED FOR NEW YEARS

4th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

CONVERSATIONAL SPANISH 500PM

9th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

DEAF AWARNESS CLASS 400PM

11th AFFILIATE COMMITTEE 900AM

13th AFTER THE CONTRACT 9-4009M

16th CLOSED

IN OBSERVANCE OF MARTIN LUTHER KING JR DAY

17th MLS TRAINING 100PM

18th PUBLIC RELATIONS COMMITTEE 930AM

20th BOARD ORIENTATION 900AM

24th INNOVIA 2 130PM

27th LISTING AGREEMENT 900AM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

Education MembershipMLS

NewsletterWebsite SUPRA

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg