bop to emerging middle class final
TRANSCRIPT
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FROM THE BOTTOM OF THE PYRAMID TO THE EMERGING MIDDLE CLASSES
WRITTEN BY SARAH BOUMPHREY – HEAD OF COUNTRIES & CONSUMERS
PRESENTED BY SCOTT RENCHER – DIRECTOR – LATIN AMERICA
APRIL 2014
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INTRODUCTION
FROM THE BOTTOM OF THE PYRAMID…
TO THE EMERGING MIDDLE CLASSES
CONCLUSION
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3
Latin America: A Consumer Market Worth US$3.6 trillionINTRODUCTION
Economic stability
Proximity to USA
Resource rich
Young population
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4INTRODUCTION
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INTRODUCTION
FROM THE BOTTOM OF THE PYRAMID…
TO THE EMERGING MIDDLE CLASSES
CONCLUSION
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6FROM THE BOTTOM OF THE PYRAMID…
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7FROM THE BOTTOM OF THE PYRAMID…
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8FROM THE BOTTOM OF THE PYRAMID…
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PromasidorNIGERIA
CowbellPOWDERED MILK
29.3%MARKET SHARE
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INTRODUCTION
FROM THE BOTTOM OF THE PYRAMID…
TO THE EMERGING MIDDLE CLASSES
CONCLUSION
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11TO THE EMERGING MIDDLE CLASSES
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12TO THE EMERGING MIDDLE CLASSES
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13TO THE EMERGING MIDDLE CLASSES
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14TO THE EMERGING MIDDLE CLASSES
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15TO THE EMERGING MIDDLE CLASSES
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16TO THE EMERGING MIDDLE CLASSES
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17TO THE EMERGING MIDDLE CLASSES
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18TO THE EMERGING MIDDLE CLASSES
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IKEACHINA
LocalFLAVOUR
GranularSTRATEGY
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INTRODUCTION
FROM THE BOTTOM OF THE PYRAMID…
TO THE EMERGING MIDDLE CLASSES
CONCLUSION
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Latin American household income distribution in 2020CONCLUSION
26%US$45,000+
59%US$10,000-US$45,000
16%< US$10,000
15.8 millionmore households earning US$10,000-45,000
2.8 millionfewer households earning less than US$10,000
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Appropriate products at the right price