bop large format presentation
DESCRIPTION
TRANSCRIPT
LARGE FORMAT
A quick look at some of our products:
Large Banners
Bulk Rolled Banners
Retractable Banner Stands
Murals
Etched Glass
Trade Show Options
Floor Graphics
Life Sized Wall Graphics
Oversized Banners
Bulk Rolled Banners
Boulevard Banners
Retractable Banner Stands
Wall Murals
Creative Applications
Create An Illusion
Etched Glass Designs
Magnetics
Corporate Branding
Boardroom Graphics
Custom Glass & Acrylic Displays
Dual Level Acrylic Feature
Large Wall Images
Branded Cubicles
Custom Facility Signage
Trade Show Booths
Basic
Pop-up
Display
Booths
Fabric Displays
Full Event Signage
Economy Trade Show Options
Florida Panthers Kiosk
Life Size Standees
Architectural Rendering
Lifesize Wall Graphics
Floor Graphics
Brand Management
Outdoor Advertising
- Also known as “out of home” advertising
- Substantial growth in the last decade
Why go outdoors?
• Traditional in home advertising has become fragmented
• TV networks have expanded from three to hundreds
• Newspaper readership is in steady decline
• Radio has gone satellite with a hundreds of stations
• We’re on the road more. Driving kids to soccer etc.
• We’re driving further to work.
• According to an Arbitron study - 23.8% increase in average commuter time inpast decade.
“You can change the channel but you can’t change the viewout the window”
Outdoor advertising is
everywhere.
Window Graphics
Bus Shelters
Wall Graphics
Concrete Columns
Taxi Cabs
Mall Kiosks
Building Wraps
and of course…
Vehicle Graphics
They all look familiar right?
Vehicle Graphics Work!
The statistics are staggering…
Impact!!!
• An estimated 60,000 people a day see a typical vehicle ad
• 91% of all people surveyed noticed words/pictures displayed on trucks.
• 75% developed an impression about the company/products
• 29% said they would make a buying decision based on the impression
they had
Sources: Epic Media, Outdoor Advertising Association of America, 3M
Company, RY&P, Traffic Audit Bureau and a Arbitron Outdoor Study in 2001.
Fraction of the Cost of other Advertising
Cost per Thousand
Big Bang for the Buck!
• Less than .50 cents per thousand impressions
• Prime time TV can be $30 per K
• Captive audience
• Reaches all demographics
• Anecdotal evidence of fleet operators shows a substantial
increase of sales directly attributable to the branded fleets
Sources: Epic Media, Outdoor Advertising Association of America, 3M
Company, RY&P, Traffic Audit Bureau and a Arbitron Outdoor Study in 2001.
The Pitch“Now is not the time to be hiding from your customers”
• Now more than ever you need to find cost effective ways to remainrelevant and stay in front of your customers
• Studies show companies who maintain brand exposure during badtimes will emerge stronger in good
• Challenging times bring out innovative marketing strategies
• Using a vehicle as a billboard, whether it’s yours or not is a costeffective, high impact form of promoting your company, attracting newcustomers and iincreasing sales.
• Try it, watch what happens and see for yourself why advertisingexecutives have called it…
“the most powerful branding medium on earth”
Key Benefits
Expose your brandImpossible not to get noticed
Cost effectivePay once and it’s working the rest of the time for free
Increase SalesStudies prove a direct correlation to an increase of sales
Looks coolDrive by and watch people point to your brand and say “cool”
And if you’re still not convinced that creative
vehicle graphics can leave a lasting impression...
Thank you!