1. 1. Marty Weintraub | @martyweintraub @aimClear BOOTSTRAPPING SOCIAL MEDIA SALES, B2B, B2C REALITY & REVENUE 2015 aimClear All Rights Reserved
2. 2. Marty Weintraub | @martyweintraub
3. 3. TODAYS FARE Social Media Myths Debunked #WTF, What Is Social For Anyway? Common Barriers To Success Make $$ w Social, 8 Attainable Steps Basic Advanced
4. 4. CLASSIC SOCIAL MYTHS
5. 5. IF YOU BUILD IT, THEY WILL COME
6. 6. SOCIAL IS WORTHLESS FOR B2B
7. 7. NOT VIRAL, NOT COOL
8. 8. TWITTER ONLY WORKS FOR CELEBRITIES & BIG BRANDS
9. 9. WITH THE MOST FOLLOWERS WINS!
10. 10. BLOGGING IS A WASTE OF TIME
11. 11. CANT MEASURE SOCIAL
12. 12. MY CUSTOMERS ARE NOT ON SOCIAL
13. 13. IT TAKES A TON OF CONTENT
14. 14. I DONT HAVE TIME TO MANAGE SOCIAL
15. 15. NEGATIVE COMMENTS WILL EAT MY BUSINESS
16. 16. JOIN AS MANY NETWORKS AS POSSIBLE!
17. 17. SOCIAL IS ONLY ABOUT FLUFFY SHIT
18. 18. SOCIAL IS NOT POSSIBLE IN MY REGULATED ENVIRONMENT
19. 19. I HAVE TO RESPOND TO EVERYTHING IMMEDIATELY
20. 20. SCHEDULING POSTS, BAD IDEA
21. 21. USE INTERNS TO MANAGE SOCIAL
22. 22. POST THE SAME CONTENT OFTEN FOR MORE RESULTS`
23. 23. PAID SOCIAL IS A WASTE OF MONEY
24. 24. MYTHS DEBUNKED!
25. 25. WHAT IS SOCIAL FOR?
26. 26. INTENTIONAL COMMUNITY BUILDING?
27. 27. PISSED OFF CONSUMER, BAD REVIEW AVOIDANCE PATROL?
28. 28. SALES? YE$
29. 29. CUSTOMER SUPPORT?
30. 30. CROWD SOURCING PRODUCTS & CONTENT?
31. 31. EVENTS & PROMOTIONS?
32. 32. DISPLAY ADVERTISING?
33. 33. IN-SOCIAL ECOMMERCE & OTHER DIRECT ROI?
34. 34. Thought Leaders High Authority Users Vertical Media Roles INFLUENCER MARKETING?
35. 35. WHAT IS AN INFLUENCER?
36. 36. MEDIA INFLUENCERS
37. 37. VERTICAL WORKPLACE BLOGGERS!
38. 38. VERTICAL INTERESTS JOURNALISTS
39. 39. SOCIALLY AMPLIFIED PR DISTRIBUTION? Customer Relations Media Relations Internal Relations Investor Relations Crises Management Community Relations
40. 40. SEO, HIGHER GOOGLE RANKINGS? Profiles Rank In Google Social Signals Count For SEO Google+, s An Entirely Different Animal
41. 41. REPUTATION MANAGEMENT, IMAGE CONTROL?
42. 42. EMPOWER SALES TEAM NETWORKING?
43. 43. THOUGHT LEADERSHIP MARKETING?
44. 44. Quantifiable Branding Actions?
45. 45. OF COURSE CONTENT DISTRIBUTION?
46. 46. BARRIERS TO ENTRY
47. 47. LIMITED RESOURCES
48. 48. MESSY TAO OF PERSONAL VS. CORPORATE PROFILES
49. 49. @MARTYWEINTRAUB 75
50. 50. NO APPARENT PATHWAY TO REVENUE
51. 51. MISUNDERSTANDING OF SOCIAL IN THE MARKETING MIX
52. 52. NOT SURE WHAT TO DO FIRST!
53. 53. MAKE MONEY USING $OCIAL MEDIA IN 8 ATTAINABLE STEPS! Basic Advanced
54. 54. 1: SEGMENTED LISTENING & RESPONSE PLAN Basic Advanced
55. 55. SOCIAL IS A COMMUNICATIONS CHANNEL FIRST
56. 56. COMPLIMENTARY & NON-COMPETITIVE
57. 57. 2: CHERRY-PICK CHANNELS Basic Advanced
58. 58. FACEBOOK, LINKEDIN, TWITTER, GOOGLE+, EVERYONE Effect On Google, Street Cred & Target Density Badass Psychographic Display Traffic Driver
59. 59. CONSUMER AND/OR TRADE- SPECIFIC BLOGS, FORUMS, COMMUNITIES
60. 60. 3: DETERMINE AVATAR VOICE Basic Advanced
61. 61. OWNERSHIP, TRANSPARENCY & LEGALITIES
62. 62. CHANNELS MODELS
63. 63. 4: ACHIEVE CREDIBLE DENSITY Basic Advanced Design Research Network
64. 64. BRANDED PROFILES
65. 65. OPTIMIZE PROFILES Scour Privacy Settings, Fill Out Fields Be Discoverable Link To Profiles From Websites
66. 66. NETWORK JUST ENOUGH
67. 67. RESEARCH, ENGAGE FOLLOW INFLUENCERS Follow Rebroadcast Reply With Question Thanks, Congrats, Bummer Engage! Do NOT Be Gratuitous
68. 68. SHED MOST USERS WHO DONT FOLLOW BACK
69. 69. 5: PURPOSEFUL MODERATION DEPTH Basic Advanced Introvert Business Goals Extrover t
70. 70. HEALTHILY ASSERTIVE OUTREACH
71. 71. 6: PRIORITIZE BUSINESS GOALS
72. 72. 7: DEFINE SOCIAL CONTENT STRATEGY Basic Advanced
73. 73. WHAT IS CONTENT ANYWAY?
74. 74. ALL-THE-WORLDS-A-URL
75. 75. TRAFFIC TO SITES WE OWN
76. 76. MECHANICALS, VANITY BAIT & EVERYDAY SLOW- MOTION HOMERUNS
77. 77. THE POWER OF DISRUPTIVE, REVOLUTIONARY CONTENT
78. 78. TYING IT ALL TOGETHER: EDITORIAL CALENDAR
79. 79. 8: SOCIAL DISTRIBUTION Basic Advanced
80. 80. SOCIAL TARGETING, COOL LIKE SEARCH
81. 81. TARGETING IS EXPLICIT
82. 82. PSYCHOGRAPHICS
83. 83. Interests, Affinities, Proclivities, Biases, Predispositions, Religion, Sexuality, Occupation, Education, Workplace, Preferences, Age, Gender, Likings, Age, Predilections, Attractions, Medical Condition, Economic Status, Peccadilloes, Desires, Correspondences, Empathies, Relationships, Appetites, Weaknesses, Tastes, Inclinations, Corporate Loyalties
84. 84. Conversion, SEO & Friendship
85. 85. aimClear, 2013, is a publication of aimClear, an integrated social, search, PR & display marketing agency. THE GREAT 2013 SOCIAL MEDIA BUZZ KILL
86. 86. FREE SOCIAL DISTRIBUTION SPAYED
87. 87. aimClear, an integrated social, search, PR, & display Marketing Agency 2014, is a publication of aimClear
88. 88. SOCIAL PSYCHOGRAPHIC DISTRIBUTION
89. 89. Example Case
90. 90. aimClear, an integrated social, search, PR, & display Marketing Agency 2014, is a publication of aimClear
91. 91. SOCIAL PACKAGING
92. 92. Mobile Feed Ad
93. 93. Organic Only
94. 94. KPI: WEB TRAFFIC/ EXTERNAL CONTENT KPIS
95. 95. $300.00
96. 96. Layered Actions
97. 97. TAKEAWAYS Dont Buy Into Myths Know What Social Is Good For Solve Common Barriers Make Money With Social Listen For Reputation & Sharing Choose The Right Channels Intentional Voice & Person
98. 98. TAKEAWAYS TWO Invest In Credible Density Purposeful Moderation Depth Prioritize Business Goals Achievable Social Content Strategy Psychographic Targeting Paid-Organic Looking Social Distribution
99. 99. marty@aimclear.com
100. 100. THANK YOU! MartyWeintraub Founder&Evangelist 2015 aimClear All Rights Reserved