bootstrap startup framework

© 2012 Keno R. Mullings. http://TheMullingsGroup.com

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Bootstrap Startup Framework

Your business is an extension of that question you are called to answer.

2© 2012 Keno R. Mullings. http://TheMullingsGroup.com

Outline

1. What is a Purpose-Driven Business?

2. Bootstrap Startup Framework

3. Bootstrap Startup Model


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WHAT IS A PURPOSE-DRIVEN BUSINESS?

Making money is a consequence of doing good business and not the reason.


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Purpose-Driven Business

Making money is a consequence of doing good business and not the reason.


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Your business is an extension of that question you are called to answer.


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That question you are called to answer is birthed from your purpose.


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Businesses exist for two reasons only:

1. To solve problems

2. To provide a platform for individuals to live their purpose


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To the extent that you accomplish these objectives and tell enough of the “right people” (your market or those who influence your market), you will make.


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A business is a framework for individuals to use their Ingredients as a tool to meet the needs of their people.


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What Are Your Ingredients?

Vision

Roles

Core Values

Strengths/Gifts/Talents

Purpose


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Who Are Your People?

Your Clients Your Customer Segments Your Market Those in Need


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THE FRAMEWORK


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The Framework

RunTestStart


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The Framework: Start

1. Know your Ingredients

2. Listen for your people’s problems/pain points/needs

3. Which needs can your Ingredients be a solution to?

4. List the solutions to these needs?

5. How does it make your people feel?

6. Create a business model© 2012 Keno R. Mullings.

http://TheMullingsGroup.com15

The Framework: Start

Complete a Customer Needs Analysis to help you with…

4. List the solutions to these needs?

5. How does it make your people feel?


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The Framework: Customer Needs Analysis


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My People Their Problems/Needs My Solutions Value Propositions Products/Services

The Framework: Test

7. Verify the business model


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The Framework: Run

8. Use your Ingredients to solve your people’s problems physically and emotionally; meet their needs

9. Tell the right people about what you do and what you’ve done


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BOOTSTRAP STARTUP MODEL

A step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources.


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Bootstrap Startup Model


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The Bootstrap Startup Model marries the Strategic Life Plan System with the Business Model Canvas and Customer Development.


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The Bootstrap Startup Model is designed to be easy to use for microbusinesses.


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Micro Business A small business that is privately owned

and operated, with five or fewer employees


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1. Strategic Life Plan

2. Foundation

3. Start

4. Marketing

5. Sales

6. Execution

7. Resources


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Bootstrap Startup Deliverables

1. Strategic Life Plan1. Assessment

2. Ingredients

2. Bootstrap Startup Workbook

3. Customer Needs Analysis

4. Business Model Canvas

5. Channel Development

6. Bootstrap Startup Financials

7. Customer Surveys

8. Bootstrap Startup Marketing Plan

9. Bootstrap Startup Marketing Tasks

10. Repeatable Sales Process

11. Business Plan


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Get More, Do More…

Purchase the complete Bootstrap Startup Workbook from our private store @

http://bootstrapbootcamps.com/bootstrap-startup-workbook/

Now until July 21st get $5 off all orders


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Contact Info

Connect: http://www.linkedin.com/in/kmullings Follow: http://twitter.com/KenoMullings Consult: http://TheMullingsGroup.com Learn: http://BootstrapBootcamps.com Discover: http://StrategicLifePlanSystem.com Call: (617) 299-6871


http://www.linkedin.com/in/kmullings

http://www.linkedin.com/in/kmullings

http://twitter.com/KenoMullings

http://twitter.com/KenoMullings

http://themullingsgroup.com/

http://themullingsgroup.com/

http://bootstrapbootcamps.com/

http://bootstrapbootcamps.com/

http://strategiclifeplansystem.com/

http://strategiclifeplansystem.com/


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