bootights fashion sock and tights all in one
TRANSCRIPT
Premium Tight Actual Sock Real Comfort
Lookbook – Fall 2015
INTRODUCTION
Ah-Ha!Inspiration comes in many forms. For founder Shelby Mason, it came while on a business trip traveling through Chicago’s O’Hare airport. While making her way though security, Shelby took off her stylish boots to expose the ugly pair of white “man socks” she had layered over her tights for extra warmth and comfort. Disgraced but determined, Shelby spent the entire flight wondering “why a gal can’t have a cute, quality tight combined with a comfy sock to wear with her boots?” By the time the plane landed the idea for Bootights® was taking off.
The MissionThe Bootights® lifestyle brand is inspired by quality and innovation, the unwillingness to sacrifice comfort for style, and designed to outfit the on-the-go woman.
The InspirationFor years Shelby Mason had a problem. While she always enjoyed wearing stylish tights with her boots, she did not appreciate the many pitfalls associated with doing so. Namely the cold and slipping feet, blisters and the snags or runs brought on by a razor-sharp zipper or an overzealous toe nail.
No longer do women need to sacrifice style for comfort when wearing hosiery.
Those days are over.
Style and comfort now coexist in legwear…beautifully.Actual socks attached to premium tights, all-in-one.
Fall 2015 brings texture, pattern, color and versatility. Always with comfort front and center.
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Fall 15 brings an update to the classics and unexpected
new patterns.
With Bootights®, no longer suffer with slipping & sweaty
feet, cold toes, snags and runs and the need to layer a separate
sock over tights.
Bootights® come in Core, Metro Designer and Outdoor Collections in mid-calf and ankle heights for all boot styles.
Our Metro Collection offers a variety of patterns, textures and colors that go from day to night, for the
Fashionista to the Sophisticate.
Bootights Outdoor - Inspired, innovative and functional legwear brings glamour outdoors and comfort home again.
Darby’s, the Ultimate Bootsock – flirty, fitted and functional. They fit perfectly under boots and over jeans.
Introducing our newest innovation – Ellevators. They can be worn as a thigh-hi, over-the-knee, knee-hi or boot cuff.
Compression keeps it up and the attached sock keeps it comfortable.
What’s your floor?
GI Jane Camo Darby’s mix trend with sophisticated colors for everyday
style.
Actress Molly Sims caught with her sock peeking.
Angie Harmon
Garcell Beauvais
Joely Fisher
Ali Fedowski
DWTS Peta Murgatroid
DWTS Chelsie Hightower
Allexis Bellino
Rachel Hunter
Carolyn Hennesy
Jeri Ryan
Cheryl Hines
Olympian Natalie CoughlinAli Landry Garcelle Beauvais
Celebrity Love
BRAND MISSION
1. Style – fulfilling the brand aspiration for an on-the-go lifestyle that requires fashion and function no matter the activity.
2. Innovation – fresh, unique product that defies the status quo.
3. Quality – Made in USA for superior quality control.
4. Performance – features that provide comfort, durability and value
The 4 cornerstones that define the
Bootights® lifestyle brand are:
MARKET PRESENCEE-CommerceBrick & Mortar
– Economy brand of hosiery with a focus on fun and comfort– Playful socks paired with on-trend patterns that “call-out” the sock
– Quality hosiery from Core to Metro Fashion– Sophisticated styling and attention to quality
– Heavier tights with fun patterns and base wear– Wool blend socks for moisture management and temperature
regulation
– The perfect boot sock for all season sales and easy add-on
purchase. – Patterns, lace and bling embellishment for every style.
– New, innovative and versatile multi-level OTK can be styled many ways so appeals to a wide variety of consumers.
Collections Overview
Ellevator boot socks in
Jet heather
Bootights - The First And Only Tights Designed For Boots
Bootights Open Knit with attached ankle sock.
Description: Bootights are actual socks attached to premium tights, all-in-one. Perfect for the boot lovin' gal to keep her feet cushioned, cozy and comfy all day long. Oprah called them "revolutionary" and celebs everywhere are discovering this clever product. No more slipping feet, cold toes or snags and runs in boots from traditional thin tights. www.bootights.com. Made in USA. Available at Kitson, Nordstrom.com, Bloomingdales.com, Zappos.com, NeimanMarcus.com MSRP: $30 - $40. THE PERFECT GIFT OF COMFORT, STYLE AND CONVENIENCE.
Print Media
Press HighlightsPrint Media Blog LoveTV Press
Blog Love
Sparkling rhinestones, burnished nailheads and burlap inspired lace embellishment give Darby’s something special for every style.
ITS ALL ABOUT THE SOCK
The attached sock is knit with a nylon, polyester, spandex blend that is naturally moisture-wicking. The plain sock option has ½ terry in the toe and heel for added cushion and arch support so the sock doesn’t slide on the foot. Zone top mesh area encourages ventilation for more breathability.
Adds Comfort
Like no other on the market! The patent-pending innovation of adding an actual sock to hosiery provides more durability and value to your customer. No more worries about snags, runs and holes in the foot of the tight.
Adds Durability
The wool sock option adds a sporty look. It’s so cute she will look forward to taking off your boots at airport security!
Adds Style
Editors Trick No. 1. Cover tights with socks slightly shorter than boots to prevent zipper-induced damage.
– Page 384 in InStyle magazine, September 2009
54% of women layer a separate sock over their tights when wearing boots. - National survey of 500
women, Huston Marketing, 2009
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Bootights® were created by Shelby Mason so she could be more comfortable in her boots.
Legwear liberated.
…only from
For more information, contact [email protected] or [email protected] or call 888-407-2797
BOOTIGHTS.COM