boosting event participation with social media
TRANSCRIPT
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Boosting Event Participation with Social Media
Facilitator: Karen Bantuveris
Founder & CEO SignUp.com
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AGENDA
2
• Event Roundup• What is SignUp.com• Fundraising Overview • Building Online Community• Savvy Social Media Planning• Group Practice
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Fall/Winter Spring/Summer
Elementary
Middle/HS
EVENT ROUNDUP:WHAT’S BIG ON YOUR CAMPUS?
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SignUp.com − THE EASIEST WAY TO BRING PEOPLE TOGETHER
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SAVING TIME = BIG TRACTION
THEY SIGN UP YOU PLAN WE REMIND EASY!
12 Million People Organized 37 Million Spots Filled
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WHY LEADERS & VOLUNTEERS LOVE US
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers & 95% of Volunteers
would refer SignUp.com to a friend or colleague.
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POWERING EVENTS & FUNDRAISERS
Simply Plan: •Back 2 School •Book Fairs •Carnivals •Concessions •Cook-offs •Fun Runs •Holiday Concerts •Science Fairs •Talent Shows •Tournaments •Walkathons
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MORE PARTICIPATION, MORE PROFITS
$$$ $,$$$ $$,$$$ $,$$$,$$$
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SOCIALIZE YOUR SALE
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BUILD YOUR COMMUNITY
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SOCIAL MEDIA EXPLAINED
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Listen
Share
Connect
Inspire
SOCIAL MEDIA STRENGTHENS YOUR PTA
It’s like having a conversation!
When we have calls-to-action, our community will be engaged.
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SOCIAL MEDIA STRENGTHENS YOUR PTA
Trust
Listen
Share
Connect
InspireAction
$$$
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BUILD YOUR COMMUNITY
• Website• Newsletters• Emails • Building entrances • Public events & gatherings • Corporate and community partners
“Please Join Us!”
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TELL THEM HOW TO JOIN YOU
Show Your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
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WHAT TO POST
• Upload photos & video and tag volunteers (NOT kids)
• Create ‘Events’ pages for big activities
• Membership & fundraising links. Status (#,%)
• Call for Volunteers
• Interesting articles & community happenings
• Sports scores & student/school awards
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
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WHAT TO POST
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BUZZ => FUN & $$
MORE TURNOUT
MORE FUN
MORE PROFIT
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MORE TURNOUT = MORE PROFIT
19
Add SOCIAL to your communications plan to build buzz and participation
• Events & Tickets • Volunteer recruiting • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers,
community/corp. partners • Check-ins • Photo sharing • Options to donate
“Like” us on facebook and get a bonus raffle ticket!
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CREATE A SOCIAL MEDIA PLAN
Include:• Timeline of when to post • Which social channels• What messages• Who will share • How to measure
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WHAT TO POST
When Where What
1 month before
• Publish URLs & Twitter/FB/Instagram hashtag on all materials & banners (#EECarnival)
• Warm-up Buzz: • Carnival is around the corner – preorder
tickets & skip the lines! <click here> • Please sign up to help at Carnival. 30
Minute shifts, bring the fun! <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check these out -
awesome. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1-2 weeks before
Personal buzz from
community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
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PRE-EVENT BUZZ
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WHAT TO POST
When Where What2-3 days before
• Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
• Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen:
TodaysMeet.com • Social ambassador badges “I for EElem, Do U?”
After
• ‘Best of’ photos & video
• Thanks to volunteers and sponsors
• RESULTS : $$ raised & why, attendance, volunteer
#s
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DAY OF BUZZ
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ONSITE SOCIALIZING
Give ‘em a reason to socialize!• Tweet, Facebook or
Instagram their selfie with your mascot
• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElementaryCarnival
• Make a game of tweeting, Facebooking or Instagramming selfies or photobombs with the principal or coach
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RECOGNIZE VOLUNTEERS/PARTICIPANTS
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THANK SPONSORS
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PINTEREST & INSTAGRAM
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
• Highlight “hot” items• Show off games and
booths
• Show where the money will go
• Showcase your theme• Photos of invitation • Include website link to
tickets or volunteer SignUp below image
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SOCIAL POWER PLANNING TOOLS
• Social dashboard • Scheduling tools for Tweets/
posts • Analytics/Link tracking
• Analysis of content, sources & influencers
• Themed profile pics
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PUT THEM TO WORK!
(4-5 minutes) Groups of 3
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Q & A
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GET HELP
Like these ideas, but don’t have time?
Be strategic! Recruit Volunteers
• Social Communications Coordinator
• Social Buzz Teams • Community Manager
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BOOST PARENT PARTICIPATION
FREE PREMIUM @ SignUp.com/TXPTA
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JOIN US!
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Facebook.com/ SignUpdotcom
Try if free: SignUp.com/Demo
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