boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers
TRANSCRIPT
![Page 1: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/1.jpg)
© 2016 Agency Revolution, All Rights Reserved
Boost Your Conversion Rate: 23 Easy Ways To Turn
More Prospects Into Customers
![Page 2: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/2.jpg)
© 2015 Agency Revolution, All Rights Reserved
Remember, this is a ‘live’ webinar.
You can type your questions here.
![Page 3: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/3.jpg)
© 2015 Agency Revolution, All Rights Reserved
Introducing: Michael Jans, CEOAgency Revolution.
![Page 4: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/4.jpg)
© 2015 Agency Revolution, All Rights Reserved
![Page 5: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/5.jpg)
© 2015 Agency Revolution, All Rights Reserved
Thank you to our industry partners
![Page 6: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/6.jpg)
© 2015 Agency Revolution, All Rights Reserved
Thank you to our sponsor
![Page 7: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/7.jpg)
© 2015 Agency Revolution, All Rights Reserved
Boost Your Conversion Rate: 23 Easy Ways To Turn
More Prospects Into Customers
![Page 8: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/8.jpg)
© 2015 Agency Revolution, All Rights Reserved
+DelightAt Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
Prospects Buyers Clients PromotersLeads
C O RA
![Page 9: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/9.jpg)
© 2015 Agency Revolution, All Rights Reserved
Convert
COptimize
ORetain
RAttract
A
$$$$$$$
$$$Cost
Value
Leverage
Wealth and Equity
Reliable Income
New Income
Future Income
![Page 10: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/10.jpg)
© 2015 Agency Revolution, All Rights Reserved
+DelightAt Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
C O RA
Raw Number
Closing Ratio
Policies Per
Customer
Retention Rate
X X X
![Page 11: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/11.jpg)
© 2015 Agency Revolution, All Rights Reserved
Convert More Leads Into Customers
• Quoting without closing is a waste • Converting existing leads is high leverage • Culture, Staff & Technology
![Page 12: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/12.jpg)
© 2015 Agency Revolution, All Rights Reserved
3 Segments:
C Culture
S Staff
T Technology
![Page 13: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/13.jpg)
© 2015 Agency Revolution, All Rights Reserved
23 Easy Ways to turn more
prospects into customers
![Page 14: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/14.jpg)
© 2015 Agency Revolution, All Rights Reserved
C Culture
![Page 15: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/15.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
Measure
![Page 16: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/16.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
what really is our closing ratio?
![Page 17: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/17.jpg)
© 2015 Agency Revolution, All Rights Reserved
Closing Ratios for Everyone2
C
![Page 18: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/18.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
19% 32%
They Won’t All Be The Same
(To go from X to Y by When)To go from 32% to 38% by June 15th
55% 27%
![Page 19: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/19.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
3 Incentives
![Page 20: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/20.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
Instant RewardsPer Sale
Long Term RewardsRatio or Raw Number
Individual
Team
![Page 21: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/21.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
4 Transparency
![Page 22: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/22.jpg)
© 2015 Agency Revolution, All Rights Reserved
CWhiteboard Technique
![Page 23: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/23.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
5 Scripting
![Page 24: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/24.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
But scripts sound SO awkward
![Page 25: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/25.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
6 Coaching & Role Play
![Page 26: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/26.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
7 “Ride Alongs”
![Page 27: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/27.jpg)
© 2015 Agency Revolution, All Rights Reserved
CListening to Calls
![Page 28: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/28.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
8 Clear U.S.P
![Page 29: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/29.jpg)
© 2015 Agency Revolution, All Rights Reserved
CWhat is your U.S.P?
Unique Selling Proposition
• We only insure ______
• We specialize in ______
• We don’t just sell insurance, we also ___
• Here’s what you’ll get from us, you won’t get anywhere else
![Page 30: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/30.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
9 Align Marketing & Sales
![Page 31: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/31.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
+DelightAt Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
Prospects Buyers Clients PromotersLeads
C O RA
![Page 32: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/32.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
• Who are your High Value Customers?
• What are you doing to attract more of them?
• What are you doing to screen out Low Value Prospects?
![Page 33: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/33.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
10 No practice quoting
![Page 34: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/34.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
• Who will we quote?
• Who WON’T we quote?
![Page 35: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/35.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
11 Identify top objections & train on solutions
![Page 36: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/36.jpg)
© 2015 Agency Revolution, All Rights Reserved
C“It seems expensive”
“I hate firing my current broker”
“I’ll have to think about it”
![Page 37: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/37.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
Team Meetings & Meaningful Conversations
12
Part #1
![Page 38: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/38.jpg)
© 2015 Agency Revolution, All Rights Reserved
CWe routinely talk about Conversion Ratios, Techniques, What's Working and What's Not
0
25
50
75
100
![Page 39: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/39.jpg)
© 2015 Agency Revolution, All Rights Reserved
Team Meetings & Meaningful Conversations
C
13
Part #2
![Page 40: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/40.jpg)
© 2015 Agency Revolution, All Rights Reserved
CWe routinely talk about setting & achieving goals.
![Page 41: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/41.jpg)
© 2015 Agency Revolution, All Rights Reserved
Fix any internal processes that interfere
with closing
14
C
![Page 42: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/42.jpg)
© 2015 Agency Revolution, All Rights Reserved
C
• Slow response times
• No follow up
• “Placer" not getting quotes fast enough
![Page 43: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/43.jpg)
© 2015 Agency Revolution, All Rights Reserved
CWe do exit interviews to find out
why we didn't close
15
![Page 44: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/44.jpg)
© 2015 Agency Revolution, All Rights Reserved
S Staff
![Page 45: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/45.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
Social Proof Handoff16
![Page 46: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/46.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
"You'll love Nancy!
She's the state’s leading expert on _."
![Page 47: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/47.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
The Lagniappe Method17
![Page 48: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/48.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
"We just published a special report called ‘7 Ways To Protect Your Contracting
Business From Theft.’ Would you like a copy?"
Example:
![Page 49: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/49.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
The A/B Close (Basic/Deluxe)
18
![Page 50: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/50.jpg)
© 2015 Agency Revolution, All Rights Reserved
You?Someone
else?
![Page 51: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/51.jpg)
© 2015 Agency Revolution, All Rights Reserved
Basic? Deluxe?
![Page 52: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/52.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
• Revenue per customer goes up • Closing Ratio goes up
"For the best protection for your home, I recommend __.
But, if budget is a concern, you can choose ___."
![Page 53: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/53.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
The Magic Question19
![Page 54: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/54.jpg)
© 2015 Agency Revolution, All Rights Reserved
S"May I ask you a question?"
“Sure”
"What's most important to you? Price, protection or
service?"
![Page 55: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/55.jpg)
© 2015 Agency Revolution, All Rights Reserved
S
Actively track & report objections
20
![Page 56: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/56.jpg)
© 2015 Agency Revolution, All Rights Reserved
SStaff: "Can I ask you one last question? It might help me be better at my job." Prospect: "Sure."
Staff: "What could we have done to earn your business?"
Prospect: (Answer.)
Staff: "Do I have your permission to try again before your next renewal?" Prospect: "Yes."
Staff: "I'd like to add your name to receive our email bulletin. You'll get tips that could help prevent accidents and claims or just save you money."
Example Conversation
![Page 57: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/57.jpg)
© 2015 Agency Revolution, All Rights Reserved
T Technology
![Page 58: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/58.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
Online Google Reviews21
![Page 59: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/59.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
88% of Consumers Trust Online Reviews as much as Personal Recommendations
![Page 60: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/60.jpg)
© 2015 Agency Revolution, All Rights Reserved
Immediate Online Quote Request Follow
Up Campaign
T
22
![Page 61: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/61.jpg)
© 2015 Agency Revolution, All Rights Reserved
TExample Message
![Page 62: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/62.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
5 & 10 Month Digital Follow Up Campaign
23
![Page 63: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/63.jpg)
© 2015 Agency Revolution, All Rights Reserved
TExample Message
![Page 64: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/64.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
Bonus Secrets!
![Page 65: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/65.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
Subscribe to Nurturing Campaign
24
![Page 66: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/66.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
(They'll get more value from you than they do from their incumbent.)
We know how valuable a highly loyal client is!
Baine & Co : Customer Loyalty in P&C Insurance
![Page 67: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/67.jpg)
© 2015 Agency Revolution, All Rights Reserved
T
Testimonials on website
25
![Page 68: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/68.jpg)
© 2015 Agency Revolution, All Rights Reserved
TColley Insurance sent out their DIO Launch Campaign and received 58 Testimonials in the first hour and 130 in 24 hours
![Page 69: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/69.jpg)
© 2015 Agency Revolution, All Rights Reserved
What kind of prospect has the best closing ratio of all - usually
around 80%.
T26
(And has the lowest cost per lead?)
REFERRALS
![Page 70: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/70.jpg)
© 2015 Agency Revolution, All Rights Reserved
TEarn my loyalty, and I’ll reward you.
7X Lifetime Value of a Low Loyalty Client
25% More Insurance
2.5 Referrals
97% Retention
![Page 71: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/71.jpg)
© 2015 Agency Revolution, All Rights Reserved
THow do you get more referrals?
Nurture them.
Easy. Create loyal customers.
How do you create more loyal customers?
• Welcome them when they're new. • Let them know you're helping when they have a claim. • Congratulate them when they have a birthday. • Help them close gaps when they have them. • Nurture them with wisdom and expertise all year long. • Engage them when they approach renewal.
And how do you do all that?
Use technology to multiply your ability to communicate.
![Page 72: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/72.jpg)
© 2015 Agency Revolution, All Rights Reserved
Conversion Booster Tool
![Page 73: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/73.jpg)
© 2015 Agency Revolution, All Rights Reserved
![Page 74: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/74.jpg)
© 2015 Agency Revolution, All Rights Reserved
1 Measure
Closing Ratios for Everyone2
3 Incentives
4 Transparency
5 Scripting
6 Coaching & Role Play
7 “Ride Alongs”
![Page 75: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/75.jpg)
© 2015 Agency Revolution, All Rights Reserved
8 Clear U.S.P
9
Align Marketing & Sales10
No practice quoting
11 Identify top objections & train on solutions
Team Meetings & Meaningful Conversations #112
Team Meetings & Meaningful Conversations #213
Fix any internal processes that interfere with closing14
![Page 76: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/76.jpg)
© 2015 Agency Revolution, All Rights Reserved
We do exit interviews to find out why we didn't close15
Social Proof Handoff16
The Lagniappe Method17
The A/B Close (Basic/Deluxe)18
The Magic Question19
Actively track & report objections20
Online Google Reviews21
![Page 77: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/77.jpg)
© 2015 Agency Revolution, All Rights Reserved
Immediate Online Quote Request Follow Up
5 & 10 Month Digital Follow Up Campaign
Subscribe to Nurturing Campaign
Testimonials on website
22
23
24
25
26 REFERRALS
![Page 78: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/78.jpg)
© 2015 Agency Revolution, All Rights Reserved
Action Items
1. Check Your Email-
• Replay of Today’s Presentation
• Download the Conversion Booster Tool
• Link to slides of presentation
2. Select 3 Items To Implement Today with Your Team
• culture • staff • technology
3. Register for next months Webinar- Account Rounding
![Page 79: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/79.jpg)
© 2015 Agency Revolution, All Rights Reserved
![Page 80: Boost your closing ratio: 23 easy techniques to turn more prospects into insurance customers](https://reader031.vdocuments.mx/reader031/viewer/2022030314/589cb6651a28abbe4a8b6b93/html5/thumbnails/80.jpg)
© 2016 Agency Revolution, All Rights Reserved