boost your career: get cloud-trained and certified

Boost Your Career: Get Cloud-Trained and Certified

Leah McGowen-Hare

Senior Technical Instructor @LeahBMH

Nina Marinova

Sr. Project Manager Salesforce.com Certification

@SalesforceCert

Join the conversation: #forcewebinar

Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.


Follow Developer Force for the latest news

@forcedotcom / #forcewebinar

Developer Force group

Developer Force – Force.com Community

+Developer Force – Force.com Community

Developer Force


Have questions? §  We have an expert support team at the ready to answer your

questions during the webinar. §  Ask your questions via the GoToWebinar Questions Pane. §  The speaker(s) will choose top questions to answer live at the end

of the webinar. §  Please post your questions as we go along! §  Only post your question once; we’ll get to it as we go down the list.


Agenda §  Salesforce.com Certification Overview §  Certified Force.com Developer Exam Content and Structure §  Training Resources §  Get Certified §  Q & A


Webinar Objectives §  Provide explanation of the exam and what to expect §  Provide exam preparation resources and recommendations §  Address questions amongst the group §  Give you the confidence to pass the certification §  Help take you to the next level of your career!


Certification Overview


Growth of the Program

Learn more: http://certification.salesforce.com/


It’s a pre-requisite

THE PLATFORM DEVELOPER: Prove the power of the Cloud with the best combination of clicks and code to build and deploy custom applications with Force.com

Who is a Salesforce.com Certified Professional?

80% of an app on Force.com can be built without writing a line of code

But … code is good too.


Why should I get Developer Certified?

ü  To boost your career to have a strong future. 159% growth in demand for Salesforce talent since 2008. (HireOnDemand 2012)

ü  To differentiate yourself as a Force.com platform expert and compete for more complex development projects.

ü  To build customer confidence in your developer skills.

ü  To stay on top of new Salesforce functionality as it rolls out 3x per year.


Certified Salesforce Developers are Excited!


About the Exam §  60 multiple-choice questions §  1 hr 30 minutes allotted to complete the exam §  68% is the passing score §  Registration fee is USD 200, retake fee is USD 100 §  No hard-copy or online materials may be referenced during the exam §  No prerequisites; recommend taking

Building Applications with Force.com and Visualforce (DEV401)


The Study Guide The Study Guide: §  Defines the target audience §  Lists recommended study material

(courses, documentation, etc.) §  Lists the topics covered on the

exam §  Indicates the percentage of the

exam dedicated to each topic §  Includes sample questions

Study Guides http://certification.salesforce.com/Developers

Join the conversation: #forcewebinar Join the conversation: #forcewebinar

Topics Covered on the Exam

Exam is comprehensive; you need experience with all of the topics listed in the study guide.

Topic Percentage Application Design 5% Overview of Force.com Platform 5% Data Model 32% User Interface 15% Business Logic 23% Data Management 10% Reporting and Analytics 10%


Questions, Topics, and Weighting §  Topics are “weighted” - topics with the heaviest “weight” are the most

significant. §  Questions are multiple-choice or multiple-select. §  Each question is worth one point; there is no partial credit given for

multiple-select questions. §  Multiple-select items will tell you how many answer options to select. §  Questions can be marked for review to go back to them before you submit

the exam.


Prepare


Training Options

Salesforce Instructor-led Training §  DEV401

Self-study via online content §  Help & Training online videos §  Documentation §  Developer Force resources

Salesforce Training https://www.salesforce.com/services-training/training_certification/


DEV401: Building Applications with Force.com and Visualforce

Length: 5 days

Cost: $4000 (includes a voucher for the Developer Cert. Exam)

Target: New to Salesforce, but already a developer

Overview and Key Takeaways: §  Provides a hands-on overview of the powerful

Force.com declarative capabilities §  Build a sophisticated application from start to finish §  Build Visualforce Pages


DEV401 Content (“clicks not code”) Data Model §  Objects, Fields, Relationships

Security/Sharing Model §  Profiles, OWDs, Sharing Rules, etc.

Business Process Automation §  Workflow Rules, Formula Fields, Approval Processes, Validation Rules, etc.

Data Management §  Importing & Exporting, Data Loader

User Interface §  Visualforce Pages, Page Layouts, Record Types


Course Catalog Available in Help & Training

Help Site (requires login): https://help.salesforce.com/


Finding Online Training

Use filters to access different types of training and tailor

results to your needs.

Training Catalog (requires login): https://help.salesforce.com/apex/HTTrainingCatalog


Search for Documentation on the Help Site

Help Site: https://help.salesforce.com/


Developer Force Community

http://developer.force.com


Online Content §  Sign up for a FREE Developer

Edition account: http://developer.force.com/join

§  Workbooks (Force.com, Apex, Visualforce, etc.): http://bit.ly/dfworkbooks

§  Cheat Sheets (Apex, Security, etc.): http://bit.ly/dfcheatsheets

§  Books: http://bit.ly/forcebooks •  Force.com Fundamentals •  Advanced Apex Programming

§  Documentation: http://bit.ly/dfdocumentation

§  Videos (Dreamforce sessions, webinars, etc.): http://bit.ly/devforcevideos •  Get stuck? Post a question on the

Discussion Boards: http://bit.ly/devboards


Events

Online Events §  Webinars (intro and advanced topics):

http://bit.ly/dfwebinar §  CodeTalk live Q&As with Salesforce

experts: http://bit.ly/dfcodetalk

In-Person Events §  Dreamforce 2013 #devzone:

http://bit.ly/df13-reg §  Cloudforce (FREE - coming to a city

near you): http://bit.ly/cfcalendar §  Workshops, Meetups, DUG meetings

(FREE): http://bit.ly/dfcalendar


Get Certified


Register for the Exam §  Set up a test taker account to register for

an exam at https://www.webassessor.com/salesforce

§  Take the proctored exam at testing centers worldwide. •  Locate a worldwide testing center at http://

kryteriononline.com/host_locations/

§  Online proctoring is also available. •  Review system requirements at https://

www.webassessor.com/downloads/

§  Always log into your test taker account to register for additional exams and view your transcript.


Maintain Your Credential §  Complete release-specific, online exams for each major

Salesforce release. §  Cost: $100 for every 3rd release exam (includes access to

Release Training & the associated maintenance exams for one year).

§  Keeps the credential current for the following year. §  You will be notified via email when release content and

exams become available.

Certification Exam Release Schedule http://certification.salesforce.com/schedules


#1: Market yourself §  Display your Certified Force.com Developer logo proudly §  Create a developer profile on the Salesforce AppExchange:

http://bit.ly/appexdevs §  Join/start your local Developer User Group: http://bit.ly/user-groups §  Go for MVP!

http://developer.force.com/mvp §  Get active on the Discussion Boards:

http://bit.ly/devboards §  Go social:

#forcedotcom #askforce #Salesforce

So I’m Certified, Now What?


#2: Find the perfect job opportunity: §  Developer Force jobs board:

http://bit.ly/devforcejobs §  AppExchange developer job listings:

http://bit.ly/appexdevjobs §  LinkedIn job listings:

http://bit.ly/linkedin-devjobs

So I’m Certified, Now What? (cont.)


So I’m Certified, Now What? (cont.)

#3: Experience, Experience, Experience! §  Play with your Developer Edition org:

http://developer.force.com/join •  Build a proof of concept sandbox to demo to potential clients

or employers.

§  Volunteer for nonprofits (over 15,000 on Salesforce): •  Contact the Salesforce Foundation:

http://www.salesforcefoundation.org •  The Community Corps and VolunteerMatch are two fantastic

websites for discovering volunteer opportunities in your area, or virtually.


Next Steps §  Download the Study Guide:

http://certification.salesforce.com/Developers §  Sign up for training, either instructor-led or self-paced online

training: http://tinyurl.com/7fn9ync §  Practice in a Free Developer Edition Org:

http://www.developerforce.com/join §  Register for the Exam:

www.webassessor.com/salesforce §  If at first you don’t succeed, try, try again. §  Use your Certified logo proudly and often. §  And remember…breathe!


WBR13ILT3 use before March 29th, 2013

Terms: Take 10% off any 4 or 5 day, public instructor-led course taken before March 29th, 2013. Must be entered at the time of registration. Cannot be applied retroactively. Must attend by March 29th, 2013 to qualify for this exclusive offer.

Cannot be combined with any other special offers or discounts. Only available for public classes delivered in the US and Canada. Promotion is only transferable to another user within your organization.

10% Off Discount Code for Instructor-led Training


Upcoming Events

January 30: §  Spring ‘13 Release Developer Preview Webinar

http://bit.ly/spring13-cert

January 25 (every Friday): §  Force.com Friday – Weekly Intro Webinar Series

http://bit.ly/forcefriday-cert


Survey Your feedback is crucial to the success of our webinar programs. Thank you!

http://bit.ly/devcertsurvey *Look in the GoToWebinar chat window now for a hyperlink.


Q&A

Leah McGowen-Hare

Senior Technical Instructor @LeahBMH

Nina Marinova

Sr. Project Manager Salesforce.com Certification

@SalesforceCert

10% Off Instructor-Led Training Discount Code

WBR13ILT3 Use before March 29th, 2013

boost your career: get cloud-trained and certified

Technology

forcewebinar developer

forwardlooking statements

platform developer

developer exam content

developer skills

public statements

statements of belief

new products