boost monetization of your family friendly apps - tobias silber, geoedge
TRANSCRIPT
How to Safely Monetize Your Family-Friendly Apps
Tobias Silber, Madrid Monetization Summit
Our Mission
Our MissionTo Ensure a Clean, Safe
and Engaging User Experience
MalvertisingProtection
Ad QualityMonitoring
Creative QAAutomation
Main Ways to Monetize Your App
To Ensure a Clean, Safe and Engaging User Experience
Subscriptions Ads In-App Purchases
Ads Are an Extension of Your App’s Experience
Mobile Ad Threats
• Malicious Ads /
Malvertising
• Operational Issues
• Content Issues
• Privacy Breach
Recent Malvertising Attacks
Hidad Lotoor Crypto-Currency Mining
Hummingbad
Malware Infection
Become credible with “clean” ads first, then turn on targeted attacks
Malicious code injection into MRAID
Hidden iframes embedded
Malicious landing page could be inserted in clean campaign
Operational Issues
Mobile Redirects
Ad Load Time
Landing Page Error
HTML5 Max
Requests
Latency
Some ads take up to 2.5 minutes to load
Some ads have MORE than 2,000 requests
Content Issues
• Offensive ads
• Ads showing activities you don’t
want to promote
• Competitor ads
Regulations & Policies
Privacy Breach
COPPA Compliance GDPR Enforcement
Fines Up to
Per violation
Fines Up to
or 4% of annual turnover
Safely Monetize Your App
• Continuously monitor your digital
assets
• Enable swift identification &
remediation
• Implement auditing procedures to
demonstrate reasonable care