boomers leading change - gia presentation 10/21/09
TRANSCRIPT
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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting
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78 million
1 every 8 seconds
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Are boomers the silver tsunami?
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Or the silver mine?
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“In the ’60s, they changed the world. In their 60s,they may do it again.”
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An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies
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Phase I: Community assessment
• Community Advisory Council• Literature review• Demographic profile • Phone survey• 14 focus groups• Key informant interviews• Boomer survey • Web-based surveys of
employers, educational groups and nonprofits
FULL REPORTcoloradoboomers.com
Over 1500 voices
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How boomers want to contribute
• 3 in 4 want to volunteer• 1 in 3 want to:
– Teach
– Engage in advocacy
– Work for a nonprofit
• 1 in 4 want to get involved in politics
• 1 in 2 plan to make financial contributions
• Only 6% plan no involvement
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What do boomers want next?
20%
29%
19%
21%
16%
22%
17%
36%
17%
15%
17%
27%
13%
31%
28%
16%
13%
19%
42%
14%
29%
24%
19%
26%
36%
17%
15%
30%
16%
22%
31%
20%
22%
31%
28%
29%
21%
34%
24%
33%
12%
12%
12%
10%
7%
8%
7%
14%
9%
7%
13%
16%
9%
11%
17%
7%
8%
12%
11%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Youth
Women's Issues
Public Policy Work
Poverty
Neighborhood Work
Minority Issues
International Aid
Human Rights/Social Justice
Housing
Homelessness
Helping Older Adults
Health Care
Faith-based Activities
Environment
Education
Disaster Relief
Civic Leadership
Children's Issues
Arts and Culture
Advocacy
Learning Volunteering Work
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4 project areas
• Boomer Connecting Points• Restructuring Institutions and
Employment• A Health Initiative• Workforce Development
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Phase 2. Develop ideas
Two complementary strategies
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1. Innovation Grants
• 12 grants• $5,000 each• Seed money for
creative approaches to engage boomers in solving social problems
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2. Project planning
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Exchange ideas
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Let a thousand flowers bloom!
• Several project ideas were embedded in participants’ work
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Phase 3. From idea to business plan
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Boomers Leading Change in Health
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Lessons Learned
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Model engagement throughout
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Use social networking strategies
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Communicate!
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Have fun!
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“We have significant numbers and are in a position to lead change.”