1

2

TABLE OF CONTENTS

ALL ACCESS

pg. 11

BOOMBOX

pg. 03

PLUS

pg. 29

VIDEOS

pg. 42

IN STUDIO

pg. 68

IN CONCERT

pg. 56

CONCEPT: RICOCHET

THE BOOMBOX BRAND

On Boombox we show how music and individual personalities bounce off one another creating an energy the grows and feeds each other.

Sonic abstract graphic shapes contain textures, patterns, drawings and photographics element reflecting the teens lifestyle inspired by music.

This collision of energy is the essence of Boombox.

3

4

THE BOOMBOX BRAND

ALL ACCESS

01

PLUS

02

VIDEOS

03

IN STUDIO

04

IN CONCERT

05

Music block

Behind the scenes Band showcase Music Videos Studio Performances Concerts

5

04 05

01 02 03

BRAND LOGOS

OVERVIEW

MAIN BLOCK LOGO

SHOW PACKAGE LOGOSAn icon is attributed to each Boobmbox package, capturing the essence of each block.

KEYHOLEBoombox All Access unlocks the behind-the-scenes world of your favorite bands.

PORTALThe O exists as a portal into the Boombox world

MICROPHONEBoombox In Studio showcases musicians in intimate studio performances.

PLUSBoombox Plus gives us unique details and information about your favorite artists.

ROCK HANDBoombox In Concert brings us right into frenzy and enegry of a live concert. So throw your rock hands up in the air!

PLAY BUTTONBoombox Video presses the play button on your favorite music videos.

6

COLOR

LOGO

BLACK & WHITE

LOGO

LOGO

PALETTE

243-229-22803-09-06-009061C

73-47-14689-100-00-00267C

255-255-25500-00-00-00

RGBCMYK

PANTONE

RGBCMYK

PANTONE

RGBCMYK

PANTONE

7

PROPORTIONS

LOGO

Sub-BrandType

Sub-BrandBox

Box around Boombox slightly askew at an angle of 2°

8

DOs & DON’Ts

LOGO

Go beyond 10°

DON’T

Don’t make Sub-Brand Box a different color

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Incorporate Sub-Brands into the logo box witht he appropriate proportions

DO

Don’t make Sub-Brand text larger than boombox

DON’T

Don’t sepparate subrand box from logo box

DON’T

10°

20°

99

TYPOGRAPHY

LOGO

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used beneath the logo slightly overlaps the logo

Type used above the logo is slightly behind by the logo

Type used above the logo is justified to the width of Boombox

10

11

OVERVIEW

All Access gives us a behind the scene look of the exclusive world musicians live in everyday. A frenetic trail of grafitti opens doors, knocks over instruments, and activates a secret rooftop rehearsal space. The overwhelming graffiti shows us the chaotic journey artists take while leaving their mark wherever they go.

12

LOGO

COLOR

LOGO

BLACK & WHITE

LOGO

237-23-790-100-62-0199C

RGBCMYK

PANTONE

82-46-14585-100-00-00268C

RGBCMYK

PANTONE

255-255-25500-00-00-00

RGBCMYK

PANTONE

PALETTE

13

PROPORTIONS

LOGO

Curve tailored to type

Box around Boombox slightly askew at an angle of 2°

14

TYPOGRAPHY

LOGO

Type used beneath the logo slightly overlaps the logo

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used above the logo is justified to the width of Boombox

Type used above the logo is slightly behind by the logo

15

SAMPLE TEXTURES

LOGO

01

02

03

16

DOs & DON’Ts

LOGO

Go beyond 10°

DON’T

Use intrusive textures

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Add sublte textures

DO

Use colors beyond those provided in the palette

DON’T

Outline

DON’T

10°

20°

GRAPHIC ELEMENTSGRAFFITI TRAIL

17

TRAIL

01

TRAIL

GRAPHIC ELEMENTS

18

SELECT ICONS

GUITAR

01

CROWN

02

MICROPHONE

03

MORE VECTOR ELEMENTS IN PACKAGE

BOLT

04

ARROW

05

TRIANGLE

06

CLOUD

07

HOLE

08

CIRCLE

09

COWBELL

10

DOTS

11

KEYBOARD

12

GRAPHIC ELEMENTS

19

BOOMBOX

01

3D ELEMENTS

KEYBOARDS

03

DRUMS

04

SPEAKERS

02

GRAPHIC ELEMENTS

20

ROOF TOP

01

ENVIRONMENTS

01

WAREHOUSE

02

21

0201

COMPOSITIONS

22

04 05 06

01 02 03

ON AIR: OPEN

APPLICATION

23

BUMPER MENU

01

CLOSE

02

ON AIR

APPLICATION

24

TRAIL

01

T-SHIRT

02

BILLBOARD

01

PRINT

APPLICATION

25

TRAIL

01

TRAIL

01

WEB BANNER

02

PHONE APP

01

WEB / MOBILE

APPLICATION

26

TRAIL

01

TRAIL

01

CONCERT TICKET

01

EVENT

APPLICATION

CONCERT BANNER

02

27

28

OVERVIEW

Boombox Plus reveals more about our favorite artist through the unique lens of the teenage music lover. Fully connected to knowledge and friends in the digital age this is a savvy citizen who knows how to find what they want and they can find it on Boombox Plus.

29

LOGO

COLOR

LOGO

BLACK & WHITE

LOGO

217-238-23314-00-09-00573C

183-5-12760-100-00-00 247C

255-255-25500-00-00-00

RGBCMYK

PANTONE

RGBCMYK

PANTONE

RGBCMYK

PALETTE

30

PROPORTIONS

LOGO

Box around Boombox slightly askew at an angle of 2°

31

TYPOGRAPHY

LOGO

Type used above the logo is justified to the width of Boombox

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used beneath the logo slightly overlaps the logo

Type used above the logo is slightly behind by the logo

32

SAMPLE TEXTURES

LOGO

01

02

03

33

DOs & DON’Ts

LOGO

Go beyond 10°

DON’T

Add intrusive textures

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Add sublte textures

DO

Use colors beyond those provided in the palette

DON’T

Outline

DON’T

10°

20°

34

GRAPHIC ELEMENTSICONS

PLUS 01

01

X

02

PLUS 02

03

FIN

04

HEART

05

ARROW 02

06

DOTS

07

HEXAGON

08

ABSTRACT

09

35

TEXTURES

GRAPHIC ELEMENTS

0201

36

APPLICATIONON AIR: OPEN

04 05 06

01 02 03

37

APPLICATIONPRINT

DVD

02

BILLBOARD

01

38

APPLICATIONWEB / MOBILE

WEB BANNER

02

PHONE APP

01

39

40

FEEDBACK

OVERVIEW

We don’t just watch or listen to music videos, we become part of them. Feedback and distortion from the latest hits invade our world as we transform the teens. A chain reaction sets in through the different teens and the music inside them becomes visible to the eye.

41

ELEMENTS

LOGO

COLOR

LOGO

BLACK & WHITE

LOGO

237-23-790-100-62-0247C

141-198-6350-00-100-00376C

255-255-25500-00-00-00

RGBCMYK

PANTONE

RGBCMYK

PANTONE

RGBCMYK

PALETTE

42

LOGOPROPORTIONS

Curve tailored to type

Box around Boombox slightly askew at an angle of 2°

43

TYPOGRAPHY

LOGO

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used beneath the logo slightly overlaps the logo

Type used above the logo is slightly behind by the logo

Type used above the logo is justified to the width of Boombox

44

SAMPLE TEXTURES

LOGO

01

02

03

45

DOs & DON’Ts

LOGO

Go beyond 10°

DON’T

Add intrusive textures

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Add sublte textures

DO

Use colors beyond those provided in the palette

DON’T

Outline

DON’T

10°

20°

GRAPHIC ELEMENTS

46

SELECT ICONS

PLAY BUTTON

01

LOW BATTERY

02

FAST FORWARD

03

ACTION

04

LIGHTINING

05

EXCLAMATION

06

RECORD

07

SPEAKER

08

AQUA

09

GRAPHIC ELEMENTS

47

SELECT TEXTURES

ARTIFACT

01

KEY OUT

03

NOISE

02

48

ON AIR: OPEN

APPLICATION

04 05 06

01 02 03

49

APPLICATIONON AIR: CLOSE

04 05 06

01 02 03

50

PRINT

APPLICATION

DVD

02

BILLBOARD

01

51

APPLICATIONWEB / MOBILE

WEB BANNER

02

PHONE APP

01

525252

535353

WHIPLASH

OVERVIEW

We go front stage for a show as the energy from the crowd literrally whips around us, bringing forth random objects up into the air and back down. The whips push the viewer closer and closer to the concert mainstage.

545454

LOGO

COLOR

LOGO

33-33-3372-66-65-73PROCESS BLACK

00-164-22890-11-00-002995C

68-20-11287-100-21-14247C

RGBCMYK

PANTONE

RGBCMYK

PANTONE

RGBCMYK

PANTONE

PALETTE

BLACK & WHITE

LOGO

555555

PROPORTIONS

LOGO

Curve tailored to type

Box around Boombox slightly askew at an angle of 2°

565656

TYPOGRAPHY

LOGO

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used above the logo is justified to the width of Boombox

Type used above the logo is slightly behind by the logo

Type used beneath the logo slightly overlaps the logo

575757

LOGOSAMPLE TEXTURES

01

02

03

585858

LOGODOs & DON’Ts

Go beyond 10°

DON’T

Add intrusive textures

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Add sublte textures

DO

Use colors beyond those provided in the palette

DON’T

Outline

DON’T

10°

20°

GRAPHIC ELEMENTS

5959

GRAPHIC ELEMENTS

59

SELECT ICONS

TUBE 01 TUBE 02

01 02

HANDS

03

BEACHBALL

04

SPEAKER

05

GUTIAR PIC

06

CELLPHONE

07

606060

ON AIR

APPLICATION

04 01

BUMP

02

01

PROMO

02 03

616161

PRINT

APPLICATION

DVD

02

T-SHIRT

01

626262

WEB / MOBILE

APPLICATION

WEB BANNER

02

PHONE APP

01

6363

6464

SOUND CHECK

OVERVIEW

As the band tunes up for an intimate perfromance we see their gear scattered on the floor. The gear begins to react to the music, coming to life through the tangle of wires. Sound waves move through the wires bringing us in to the studio.

6565

LOGO

COLOR ENGLISH

LOGO

COLOR SPANISH

LOGO

COLOR PORTUGUESE

LOGO

BLACK & WHITE ENGLISH

LOGO

241-237-23404-05-05-009061C

53-189-17887-100-21-143265C

68-20-11287-100-21-14247C

RGBCMYK

PANTONE

RGBCMYK

PANTONE

RGBCMYK

PANTONE

PALETTE

6666

PROPORTIONS

LOGO

Curve tailored to type

Box around Boombox slightly askew at an angle of 2°

6767

TYPOGRAPHY

LOGO

MÁS ADELANTE

LMFAO PARTY ROCK TOMORROW NIGHT

Type used beneath the logo is justfied left.

It always lines up with Boombox.

Type used above the logo is justified to the width of Boombox

Type used above the logo is slightly behind by the logo

Type used beneath the logo slightly overlaps the logo

6868

SAMPLE TEXTURES

LOGO

01

02

03

6969

DOs & DON’Ts

LOGO

Go beyond 10°

DON’T

Add intrusive textures

DON’T

Rotate the logo at angles varying from 0° to 10°

DO

Add sublte textures

DO

Use colors beyond those provided in the palette

DON’T

Outline

DON’T

10°

20°

70

GRAPHIC ELEMENTS

70

SELECT TRAILS

CABLE

01

ZIG ZAG

03

TAPE

02

GEOMETRICS

04

71

GRAPHIC ELEMENTS

71

SELECT TEXTURES

FEET

01

DOTS

03

ABSTRACT 01

02

ABSTRACT 02

04

GRAPHIC ELEMENTS

72

SELECT ICONS

PENTAGONS 01

01

CUBES 02

05

PYRAMIDS

02

TAPE 01

06

CUBES 01

03

TAPE 02

07

PENTAGONS 02

04

TAPE 03

08

7373

ON AIR: PROMO

APPLICATION

04

PROMO

01

PROMO

02

PROMO

03

PROMO

7474

APPLICATIONPRINT

T-SHIRT

02

BILLBOARD

01

7575

APPLICATIONWEB / MOBILE

WEB BANNER

02

PHONE APP

01