booktrust: engaging health professionals in bookgifting · 2012-07-03 · 3 booktrust: our aims...
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Booktrust: Engaging health professionals in bookgifting
Viv Bird
Chief Executive, Booktrust
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Booktrust’s Mission and Vision
Booktrust is an independent charity dedicated to encouraging people of all ages
and cultures to engage with books.
The written word underpins all our activity and enables us to fulfil our vision of
inspiring a lifelong love of books for all.
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Booktrust: Our Aims
> To broaden access to books for all – children, families
and adults – through our programmes, websites and
campaigns
> To promote confidence among professionals about
how to encourage and support children’s creative
engagement in reading and writing from an early age
> To inspire people of all ages to engage with the written
word through promoting good writers and illustrators, and
through effective national and local partnerships
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A WIDER AUDIENCE for BOOKS and READING
Early Years Awards
Blue Peter Book Awards
Roald Dahl Funny Prize
Teenage Prize for Fiction
Orange Prize for Fiction
John Llewellyn Rhys Prize
BBC National Short Story Award
Power of Reading Award
PRIZES AND AWARDS
CAMPAIGNS
NATIONAL BEDTIME
WEEK 27 May – 2 June
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Bookgifting Programmes (Universal)
Booktrust has unique expertise in bookgifting in the UK that is widely
recognised
BOOKSTART
3 packs for every child:
7-9 months Bookstart Baby
2 years Bookstart+
3 years Treasure Chest
BOOKTIME
For 4-5 year olds
BOOKED UP
A choice of one book for 11 year olds
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Bookgifting Programmes (Targeted)
LETTERBOX CLUB for
children in public care
aged 7-11 years
CHILDREN IN HOSPITAL
AND CHILDREN’S
HOSPICES
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Booktrust bookgifting through public / private partnerships
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Booktrust ~ Working with Health Sector
Regional / Local
> Bookstart Development Managers who support Bookstart coordinators in each local authority
National
> Booktrust Development Manager for Health Partnerships
- Supports local partnerships with health
- Has a national strategic and advocacy role
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Reach of Bookstart packs in 2009
> Bookstart Baby Pack reaches 94% of estimated child population at 9 months
> Bookstart+ reaches 92% of estimated child population at 2 years
> Treasure Chest reaches 97% of estimated child population at 3 years
Average reach across all three packs: 94%
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Booktrust Inclusion in Health Documents
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What is next…
> Bookgifting packs are not the end product – we need to turn ‘parental
engagement’ into ‘parental involvement’
> We want to support all health professionals in helping mothers, fathers
and carers recognise the importance of book sharing, developing a
bond with their baby, improving emotional health and wellbeing and
developing language, literacy and communication skills
> We want to promote more widely the work of Booktrust to health
professionals to ensure that no child misses out on developing a love
of reading
> We want to develop our work with adults with mental health problems
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Conclusions
Through Booktrust bookgifting programmes:
> All children and families are introduced to the joys of book sharing and
encouraged to join - and regularly visit - their local library
> Public libraries are vital partners in a cost effective multi-agency public
private partnership
> Policymakers in public health recognise the value of Bookstart in
promoting family bonding and early communication
> Bookstart and the other bookgifting programmes help to position
public libraries strategically within the local authority, demonstrating
libraries’ contribution to local priorities around child outcomes