book_theo albrecht

My projects and creations

Théo Albrecht

Book 2015-2016

TABLE OF CONTENT

ACADEMIC PROJECTS 3

a) Applied Research Project : To what extent is digital corporate learning influenced by cultures? 4

b) Master’s Thesis: To what extent does change management impact managers? 5

PROFESSIONAL PROJECTS 6

a) Change management 7

- Implementation of the new version of the corporate social network 8

- Implementation of a gamification module 9

- Creations of tutorials and supporting ressources 10

- Customized support 11

b) Editorial activities 12

- Daily publishing articles for the editorial line 13

- Weekly reporting to the whole community 14

- Yearly best practices reporting 15

c) Community management 16

- Building of communities 17

- Animation of communities 18

d) Event planning 19

- New Plazza Experience kick-off 20

- In-house presentations 21

Théo Albrecht - Book 2015/2016 2

ACADEMIC PROJECTS


Context

• 2016, Master 2 Intercultural Management at ISIT

• Project Sponsor: 231E47, a digital acculturation lab

• Group project of 4 people, responsible for the North American and Middle-East sections

Skills applied

• Methodology and organization

• Project management

• Analysis and synthesis capacities

• Data research

Skills developed

• Suggest recommendations

• Knowledge on digital learning

Applied Research Project: To what extent is digital

corporate learning influenced by cultures?

Creation of a practical guide

using an interactive map Use of the Lewis Model to

classify cultures

Defining cultural specificities

by country and/or region

Illustrating each

country/region with

examples

Coming up with recommendations on how to

implement corporate digital learning in the region/country 4

Master’s Thesis To what extent does change

management impact managers?

Context

• 2016, Master 2 Intercultural Management at ISIT

• Case study of two major French companies

• Group project of 2 people

Skills applied


• Analysis and synthesis capacities

• Data research and reflection

• Academic writing

Skills developed

• Organize and lead interviews

• Collect and analyze data

• Come up with conclusions and answer a key question

Defining the types of managers

given their hierarchical level:

What role do they have

in the company?

What type of changes do

they implement ?

What is their limits when

implemente changes?

Illustrating with case studies from

very different organizations:

Underlining what is similar/different

When implementing change

Trying to find similar

challenges for all managers

when implementing change


PROFESSIONAL PROJECTS


A) CHANGE MANAGEMENT


Implementation of the new version of the corporate

social network

Context

• 2015-2016, Global Community Manager Assistant apprenticeship of Orange’s coporate network

• Launch of the new Plazza experience and its upgrade one year later

Skills applied

• Decision making and suggestion making

• Knowledge of corporate social network

• Communication

Skills developed

• Jive 7 & Jive 8 software

• Adaptability

• Argumentation

• Strategic thinking between editorial and technical teams to ensure efficiency and feasibility

Shooting of videos to introduce the new features

Update of the social

network’s charter

Creation of presentation ressources


Implementation of a gamification module

Context

• 2016, Global Community Manager Assistant apprenticeship of Orange’s coporate social network

• Launch of a new gamification module

Skills applied


• Bilingual reporting

• Suggestion and decision making

Skills developed

• Jive 8 software

• Bunchball gamification software

• Communication with external clients

• Reactivity and availability

• Self-tutoring

Creation of missions and

questions to gain badges

Self-tutoring with

webinars

Integration in the

back-office console

Reporting from the English

meetings in French to the team


Creation of tutorials and supporting resources

Context

• 2015-2016 Global Community Manager Assistant apprenticeship of Orange’s coporate social network

• Launch of the new platform

• Development of tutorials: articles and videos

Skills applied

• Knowledge of Jive solutions

• Knowledge of corporate social networks

• Synthesis and clarity capacities

Skills developed

• Pedagogical skills

• Change management

• Production of efficient content adapted to all kind of tarkets

• Analysis of business needs

Weekly articles focusing on features

PowerPoint tutorials

for training sessions


Customized support

Context

• 2015-2016 Global Community Manager Assistant apprenticeship of Orange’s coporate social network

• Support through a generic email address, real-life sessions or telephone meetings

Skills applied

• Adaptability and reactvity

• Availability

• Interpersonal skills

• Intercultural and intergenerational communication

Skills developed

• Pedagogical skills

• Public interventions

• Assertiveness

Answering users through a generic email-adress

Live support session through a webinar app « Coopnet »


B) EDITORIAL ACTIVITY


Daily publishing articles for the editorial line

Context

• 2015-2016, Global Community Manager Assistant on Plazza Orange’s corporate social network

• Pushing content on the homepage and creating activity

Skills applied

• Corporate communication

• Translation

• Reactivity

Skills developed

• Creating links between the Intranet and the social network

• HTML code

• Jive Software

• Definition and application of an editorial strategy

Management of the homepage Integration of content

with HTML code

Weekly publications of

testimonials of users

Publicationsof the latest news

from Orange and the social network


Weekly reporting to the whole community

Context


• Underlining the best practices from the past week

Skills applied

• Corporate communication

• Translation

• Initiative taking

Skills developed

• Definition of a communication strategy and sticking to it

• Photoshop

• Jive Software

Weekly highlights on the social

network’s best practices

Weekly infographics

for all users

Slides for a weekly reporting

to the governance team


Creation of a white paper

Context

• 2016, Global Community Manager Assistant on Plazza Orange’s corporate social network

• Summing up the past year with a selection of the most active users and community

Skills applied


• Metholodogy and organization

• Translation

Skills developed

• Coordination with an external communication agency

• Detect best practices

• QR code generator

• Proofreading

A selection of 20 communities

Key facts from the community

Interview from the community manager


C) COMMUNITY MANAGEMENT


Creation of communities

Context


• Building of the new Plazza experience

Skills applied

• Visual organization of the information


• Knowledge of social networks

Skills developed

• Jive 7 & 8 software

• Creativity

• Adaptability

Use of widgets and tiles to push contents

Use of formatted text

to attract visitors Creation of the first support group

for Orange salespeople in stores


Animation of communities

Context

• 2015-2016,Global Community Manager Assistant on Plazza Orange’s corporate social network

• Animation of the new platform

Skills applied

• Communication

• Availability


• Knowledge of social networks

Skills developed

• Jive 7, Jive 8

• Community management

• Reactivity

• Creativity

Use of a carrousel with pictures

Animation of the conversation thread

Starting conversation to get the

activity on communities going


D) EVENT PLANNING


New Plazza Experience kick-off

Context

• 2015, Global Community Manager Assistant on Plazza Orange’s corporate social network

• Launch of the new version of Plazza with the CEO, live and online internationally

Skills applied

• Adaptability and reactivity

• Event planning

• Methodology and organization

Skills developed

• Coordination with the internal communication (for the live event) and the IT Department (for the streaming part)

• Live commenting and animation

Editorialization of the event with a live streaming

Article to go over the event after it took place


In-house Presentations

Context


• Presentations to promote new uses and answer questions

Skills applied

• Event planning


• Knowledge of the corporate social network platform

Skills developed

• Assertiveness

• Public speaking

• Adaptability

• Creation of communication support and workshop ideas

Slides to replace the social network in the Group’s strategy

Demonstration booth Live Q&A sessions


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