books the publishing industry. amazon kindle
Post on 31-Mar-2015
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BOOKS The Publishing Industry Slide 2 Amazon KINDLE Slide 3 Slide 4 Slide 5 Slide 6 Slide 7 Slide 8 OTHER (not so recent) Trends Harry Potter Slide 9 Slide 10 Trends The Oprah EffectOprah Effect Slide 11 Slide 12 History of Books Papyrus Egypt, 2400 B.C. -made from reeds Slide 13 Slide 14 Plato Slide 15 Slide 16 China: bamboo strips (1600 BC) Slide 17 History of Books Parchment- treated animal skin, 300 BC Slide 18 Slide 19 History of Books Vellum- the term for high quality parchment Smooth durable Slide 20 History of Books Codex - protomodern book form, 2nd- 3rd century A.D. Slide 21 History of Books Paper: 13th century (cheaper than vellum) Slide 22 Manuscript Culture Middle Ages, 400- 1500 A.D. Illuminated manuscripts Slide 23 ALLINCAPITALLETTERSTHATRANTO GETHERSOITWASREALLYHARDTOR EADTHEWORDS Slide 24 History of Books Slide 25 Slide 26 Slide 27 Slide 28 PRINTING Slide 29 China: movable type, 1000 AD Koreans: 1400 AD Slide 30 The Gutenberg Revolution 1453-56 Printing press with movable type Slide 31 Slide 32 Slide 33 Slide 34 Slide 35 The Gutenberg Revolution Social transformations - information spreads beyond localities People see themselves as individuals -- not solely dependent upon leaders and families Can challenge traditional wisdom Slide 36 Books in the U.S. 1830s - machine-made paper Cloth rather than leather covers mid-1800s: paperback books 1860s - paperback dime novels Also known as pulp fiction Slide 37 Slide 38 Advances in Printing Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard. Slide 39 Advances in Printing Offset lithography: Books printed from photographic plates rather than metal casts. Slide 40 Types of Books Slide 41 Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or quality softbound. Is the largest segment in sales ($). COLLEEN? Slide 42 Types of Books Professional Books - Target occupational groups, not general public. Law, business, medicine, technical- scientific. Slide 43 Types of Books Textbooks - El-hi influence of Texas and California College Average cost $72.83. Average student spends $832 a year on textbooks and supplies. Slide 44 Think-Pair-Share 1. how much money did you spend this semester on textbooks? 2. which books cost the most money? 3. if you returned any books last semester, how much $$ did you get back? 4. what choices are available at your university or college for purchasing textbooks? Slide 45 Media & Culture $78.95 Authors: Richard Campbell: 9.00 Bettina Fabos: 75 cents Chris Martin: 75 cents TOTAL: $10.50 Slide 46 Publisher (Bedford/St. Martins) Paper, printing, editorial: $20.50 General Administrative costs: $7 Marketing costs: $10.50 Pre-tax income: $4.90 TOTAL: $42.90 Freight Expense: TOTAL: $1 Slide 47 College Bookstore Personnel: $8.90 Operations: $8.1 Pre-tax income: $7.55 TOTAL: $24.55 Slide 48 Types of Books Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) Religious books - most popular book of all-time? Slide 49 Types of Books Reference Books University Press Books Slide 50 Types of Books Reference Books University Press Books Wrong TurnWrong Turn Slide 51 Organization of Industry Acquisitions editors Subsidiary rights Advance money Developmental editor Promote books with dumps Slide 52 Organization of Industry Superstores Borders-Waldenbooks Barnes & Noble, B.Dalton, Doubleday Online stores Amazon.com Barnes&noble.com Slide 53 Ownership in Book Industry Bertelsmann - owns Random House, Bantam-Doubleday-Dell Viacom - owns Simon & Schuster Time Warner - Little, Brown; Time/Life Books Slide 54 More books published now than ever before: 160,000 annually in U.S. alone. Slide 55 THINK PAIR SHARE What kinds of trade books (novels, nonfiction, etc.) do you like to read? How do you find out about a book you might like?book Where do you buy books? Do you check books out of a library?