bookey boog csr strategy & branding haiku
TRANSCRIPT
PART II: Connecting CSR Strategy &
Brand
SEVEN RULES OF THE ROAD
Boog Bookey, Managerial Marketing
October 21, 2010
BOOG BOOKEY HAIKU Socially Responsible
Build better branding
One KNOW THYSELF
Fit business goals
Strengthen message in and outLink story to brand
• Campaign with substance
• Show company brand image
• Come through on promise
Levi’s 501 Community Service Day at the Center, May 1, 2009.
4. Just SIMPLIFYSimple messaging is best
transmits easily
Fourth rule: SIMPLIFYSimple messaging is besttransmits easily
CommunicationSimple messages get readMust link to core brand
Practice what you preach
Take care of your employees,
Valuable assets
Use buying power
Proactively push message
What’s in it for me?
Stress
the
positiv
e
Your story reflects
Societies’ best
interest
Backed up with substance
Communicate confidence
Show transparency