booked up: how to write, publish and promote a book to grow your business
Post on 20-Sep-2014
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In a study conducted by Rain Today on the business impact of writing a book, a whopping 97% of the200 authors surveyed reported that publishing a book affected their business either positively orextremely positively. Better than any business card or brochure, a book establishes authority in yourfield, elevates your credibility, impresses clients, attracts media attention, and opens doors to newopportunities.In this information-packed presentation, you will learn how to:♦ Incorporate book publishing into your overall content marketing strategy♦ Leverage books to attract new clients♦ Develop viral campaigns with bloggers and social media♦ Make an impact at trade shows and events♦ Attract a wide variety of media opportunities♦ Develop a book concept that captures audience interest♦ Differentiate between traditional and self-publishing options and decide which is best for you♦ Deliver and promote ebooks to the growing market of digital book readersAlso included are powerful, real-world examples of how books have been used by companies of all sizesto generate buzz and gain new customers. Publishing a book can set your business apart from thecompetition and become an important part of your content marketing strategy. Don’t miss this chance tocapitalize on this influential marketing opportunity.TRANSCRIPT
Booked Up!How to Write, Publish and Promote
a Book to Grow Your Business
Stephanie Chandler
What Do These People Have in Common?(Aside from Their Big Paychecks?!)
Survey by RainToday.com
Publishing a book…• 100% = generated more publicity• 97% = affected their business either
positively or extremely positively• 75% = strong or very strong influence in
booking more speaking engagements• 63% = strong or very strong influence in
generating new clients• 53% = strong or very strong influence
in charging higher fees for services
200 Business Book Authors Surveyed
Reasons to Publish
• Establish Authority• Increased Credibility• Competitive Edge• Generate Referrals• Capture Hard-to-Reach Contacts• Attract Media Attention• Charge Higher Rates• Stand Out at Trade Shows• Ideal Marketing Asset• Leverage Online Visibility• Create Opportunities (Speaking, Blogging, etc.)
Expand Your Opportunities
Revenue Opportunities for Authors
• Consulting/Coaching• Training Program• Companion Workbook• Membership Program• Certification Program• Paid Speaking• Related Info Products• Host Your Own Events• Bulk Sales• Corporate Sponsorship
The Real Money is in the Business Model
How to Write a Book
1. Choose a Topic
2. Study Competition
3. Identify Target Audience
4. Develop Outline
5. Start Writing
6. Goal = 1000 Words Per Day
It Might Be Easier Than You Think!
How to Write a Book
• Book Coach• Ghostwriter• Audio Transcription• Co-Author(s)• Existing Content• Anthology
Even if You Hate to Write
Traditional vs. Self-Publishing
Traditional PROs• Credibility• Major Distribution• Exposure
Traditional CONs• Low Royalties• Loss of Control• Hard to Get a Deal
Know Your Options
Self-Pub PROs• More $ Per Book• Maintain Control• Distribution Online
Self-Pub CONs• Initial Investment• Limited Distribution• Can Be Tedious
Traditional Publishing
• Need a “Platform”• Agent or Publisher Direct• Query Letter• Proposal + 2 Sample
Chapters (non-fiction)• Time to Market = 1 Year • Royalties After Earning
Back Advance
What it Takes to Get a Book Deal
Self-Publishing
• Need: ISBN, bar code, professional editing, interior design, cover design, quotes from printers, distribution set-up to Amazon, Ingram +, ebook formatting…
• Custom Publishing Makes it Easier
• Beware of Bad Deals
Lots of Details
Ebooks
• Kindle ebooks outselling ALL books on Amazon
• Distribution costs just pennies
Resources:– Amazon DTP– Smashwords.com– BookBaby.com
Don’t Miss Out on This Growing Market
Book Marketing Plan
• Website with Blog• PR Campaigns• Social Media• Articles• Videos• Guest Blog Posts• Teleseminars, Webinars,
Podcasts• Book Reviews
No Matter Who Publishes Your Book, Marketing is Key
Steps to Success
1. Define Your Target Audience
2. Research Competition
3. Create an Outline
4. Get it Written
5. Choose Your Publishing Route
6. Decide on a Revenue Model
7. Create a Marketing Plan
8. Implement Ongoing Promotion Efforts
Commit a Little Time Each Day
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097
Thank YouI Appreciate Your Time!