book trading web sites: not the apocalypse

Book Swapping Web Sites:Not the Apocalypse

A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>

http://slideshare.net/johnbuckman

[email protected]


Book swapping is...

“Bücher Austauschen”

People exchanging books between each other

How does it work?

Twenty companies

The largest:

BookCrossingPaperbackSwap

BookMooch

Estimate:

Two million people have tried book swapping

At least

20,000 books are swapped

each day

Creating Incredible

Passion for books

Bücherwald

BookMooch Angel Network

All Book Swap web sites are

growing quickly

Typical: 50% growth every 6 months

Google loves us

BookMooch - total number of swaps

BookMooch - total number of swaps

1 year ago: 300,000 - now at 1.1 million

300,000 in 1st year

800,000 in 2nd year

Business models

and

different approaches

BookCrossing:

- leave a book somewhere- let someone else pick it up

- very soft sell- very global

BookCrossing makes money with:

- Pro membership

PaperbackSwap:

- paperback trading oriented- hard sell

- special mailer- DVDs and CDs too

- USA only

PaperbackSwapmakes money with:

- selling book points- margin on postage

BookMooch:

- all kinds of books- very soft-sell- very global

BookMoochmakes money with:

- margin on Amazon sales

($40,000 in monthly Amazon book sales)

What does this mean for publishers?

This is already fairly big, getting bigger.

Three trends increasing growth:

Social

Creates book lovers

and is a direct channel to them

Yes, books are traded for free

but many are purchased as well

A potential antidote to Amazon’s power?

You know your business,reach out to us.

Book Swapping Web Sites:Not the Apocalypse

A presentation by John Buckman, CEO/Founder of BookMooch<[email protected]>


book trading web sites: not the apocalypse

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