BOOK REVIEW - JUGAADME 1GROUP J

2JUGAAD INNOVATION

Rating (10 is best) Overall: 8 Applicability: 7 Innovation: 8 Style: 8

3WHAT WE LEARNT How jugaad innovation deals with scarcity and rapid change Why the West’s R&D system is poorly suited to meet these

challenges How to implement jugaad in your organization

Example of Mitticool

4KEY TAKEAWAYS OF THE BOOK-1 Jugaad is the Hindi term for a clever solution in the face of adversity Jugaad is the attitude that with determination and ingenuity, you can do almost

anything with almost nothing This tactic is based on six principles: 1. seek opportunity in adversity, 2. do more with less, 3. think and act flexibly, 4. keep it simple, 5. include the margin and6. follow your heart

5KEY TAKEAWAYS OF THE BOOK-2

Bottom-up “Jugaad innovation” stands in contrast to the West’s structured, top-down R&D approach

Jugaad is neither a commercial methodology nor a specialized business process Jugaad deals well with scarcity, rapid change and other contemporary

challenges Western companies can adopt the jugaad R&D approach as a useful

supplement to traditional corporate innovation Introducing jugaad in your company requires full support from the CEO Like jugaad developers, Western companies should focus more on quickly

monetizing new inventions and less on protecting their patents in the long term

Many countries now promote jugaad to move innovations quickly to market

6NEW CHALLENGES FACEDProduct developers everywhere face new challenges: Scarcity – The global recession has reduced the financial capital available to small

and midsize firms. The result is lower sales and profits for many companies. They must learn to get by with less

Diversity – Markets and workforces are more varied demographically than ever. Highly structured approaches to innovation do not align with the diverse nature of modern-day society

Interconnectivity – Social media, mobile devices and cloud computing breed universal connection between disparate people. Corporate regimented innovation processes must contend with current expectations of inclusivity and interconnectivity

Velocity – Business events and developments move at blinding speed. Standardized innovation systems cannot keep pace

Breakneck globalization – Bloated “innovation engines” put Western companies in a weakened competitive position in the face of business developments worldwide

7WESTERN JUGAAD While many people associate

jugaad with Indian entrepreneurs, the concept has a distinguished tradition in the West

Benjamin Franklin, one of the United States’ founding fathers, was a jugaad-prototype inventor. He invented the Franklin stove and did not apply for a patent for his stove. Helping others was his only goal. This fits in with the classic Indian jugaad spirit

8ABOUT CYRUS MCCORMICK

Cyrus McCormick, a 19th-century American, used meager resources – his lab was his family’s barn – to develop the mechanized reaper that automated grain harvesting. He also developed new, improved plows. During McCormick’s time, America was filled with jugaad inventors who worked with almost nothing to devise new, beneficial products and processes

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