book review/ business model generation
TRANSCRIPT
![Page 1: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/1.jpg)
BUSINESS MODEL GENERATION‘A HANDBOOK FOR VISIONARIES, GAME CHANGERS AND CHALLENGERS’
Marianne KleinSciences Po October 2012
BUSINESS MODEL GENERATION
![Page 2: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/2.jpg)
2 authors1 creative director
1 producer1 publisher
ANOTHER KIND OF BOOK
470 co-authors77 forum discussions1 360 comments9 966 members
![Page 3: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/3.jpg)
ANOTHER KIND OF BOOK
THE HUBan online writing platformfor the model
ANOTHER KIND OF BOOKANOTHER KIND OF BOOK
![Page 4: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/4.jpg)
THE BMGEN METHOD
‘A business model describes the rationale of how an organization creates, delivers, and captures value’
![Page 5: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/5.jpg)
THE BMGEN METHOD
![Page 6: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/6.jpg)
THE BMGEN METHOD
a TOOLfor analysis and design
![Page 7: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/7.jpg)
THE BMGEN METHOD
key partners
![Page 8: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/8.jpg)
THE BMGEN METHOD
key partners
key activities
![Page 9: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/9.jpg)
THE BMGEN METHOD
key partners
key activities
key resources
![Page 10: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/10.jpg)
THE BMGEN METHOD
key partners
key activities
key resources
cost structure
![Page 11: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/11.jpg)
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
![Page 12: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/12.jpg)
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
![Page 13: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/13.jpg)
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
![Page 14: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/14.jpg)
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
customer relationships
![Page 15: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/15.jpg)
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
customer relationships
channels
![Page 16: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/16.jpg)
THE BMGEN METHOD
‘In today’s climate, it’s best to assume that most business models, even suc-cessful ones, will have a short lifespan’
![Page 17: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/17.jpg)
ONE PROCESS
THE BMGEN METHOD
mobilizeunderstanddesignimplementmanage
![Page 18: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/18.jpg)
THE BMGEN METHOD
the DESIGNTECHNIQUEScustomer insights, ideation, visual thinking, prototyping, story telling, scenarios
![Page 19: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/19.jpg)
A FOCUS ON DESIGN
‘Businesspeople don’t just need to understand designers better; they need to become designers’,
Roger Martin, Rotman School of Management
![Page 20: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/20.jpg)
A FOCUS ON DESIGN
DESIGN attitude vs.
DECISION attitude
![Page 21: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/21.jpg)
BEYOND THE CANVAS
PATTERNStrends in BM innovation
UnbundlingLong tailMulti-sided platformsFreeOpen BM
![Page 22: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/22.jpg)
BEYOND THE CANVAS
Business Model Canvas & Blue Ocean
ELIMINATE/ REDUCE/ RAISE/ CREATEin 3 categories: Customer segments, Value proposition, Cost perspective
![Page 23: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/23.jpg)
BEYOND THE CANVAS
Work AttitudeTeam WorkA book on...
![Page 24: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/24.jpg)
BEYOND THE CANVAS
PREACHES
PRACTICES what it
A book that...
![Page 25: Book Review/ Business Model Generation](https://reader034.vdocuments.mx/reader034/viewer/2022042700/554fb313b4c9057b298b5209/html5/thumbnails/25.jpg)
BUSINESS MODEL GENERATION
Thank you.